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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 12 of 12
eNote Brings Audio/Visual Email Marketing to Artists, Music Labels
For up-and-coming bands, getting airtime on a radio station -- whose mailbox is typically deluged with new singles -- is a difficult task.
In lieu of mailing a CD that will never be played, musicians can email sample tracks via eNote, powered by Yangaroo, which recently patented its own digital media distribution system.
eNote enables recipients to listen to a song snippet, view album art and chec [...]
Posted: Wednesday, June 11th 2008
Travelocity's Gnome Heads up MySpace Campaign
Travelocity's Roaming Gnome mascot has established a profile on MySpace and will actively participate in the MySpace community, commenting on friends' profiles and blogging at least once per week, according to AdWeek.
Travelocity has made a yearlong commitment to the MySpace campaign, which includes six w [...]
Posted: Monday, March 26th 2007
Virgin to Launch 'iTunes of PC Games'
Virgin Games and Game Domain International (GDI) - following in the foosteps of Turner's GameTap - announced on Monday that they would be launching what they call the iTunes of PC Games - a "3-D online gaming platform" called A World of My Own (AWOMO) -Â reports Next Generation. [...]
Posted: Wednesday, February 14th 2007
Music Labels Smell Money in Second Life
The music industry is the latest to realize the marketing potential of establishing a presence in Second Life.
As membership in the online virtual world Second Life continues to skyrocket, music labels have finally decided that it's time to join the fun and get their slice of the economic pie, Reuters reports. Sony BMG has cast the longe [...]
Posted: Tuesday, December 5th 2006
Wal-Mart Toy Microsite Draws Consumer Fire
Consumer group Campaign for a Commercial-Free Childhood charges that Wal-Mart is "ruthlessly coming between parents and children and actively encouraging kids to nag for their holiday gifts."
Campaign for a Commercial-Free Childhood has called on its 7,000 members to write Wal-Mart to urge that the retailer's Toyland microsite be shut down, Internet Retailer [...]
Posted: Tuesday, October 17th 2006
'Epic' Adventures Await North Face Visitors
The North Face and Pace Communications have launched a new online publication, Epic, penned by world-renowned climbers, alpinists, long-distance runners, skiers, snowboarders and others, The North Face has announced, MediaBuyerPlanner writes. Epic unites the adventure-sports industry across multiple disci [...]
Posted: Monday, July 10th 2006
Online 'Bud TV' Channel to Bypass Networks
Anheuser-Busch is expected to use its Super Bowl ad buy to launch a direct-to-consumer network, code-named "The Bud Screen," during the fourth quarter of Super Bowl XL, writes MediaPost. Bud will allow users to download advertising, programming and branded entertainment content directly to their computers, iPods and other devices. Anheuser-Busch will encourage viewers to sign up for a "season pass" to the c [...]
Posted: Thursday, February 2nd 2006
S.F. Chronicle Launches 'Chronicle Jobs TV'
The San Francisco Chronicle is launching a 30-minute television program called Chronicle Jobs TV, which will run three times a week on UPN Bay Area Channel 44 at 5:30 a.m., Monday through Wednesday, MediaPost reports (via MediaBuyerPlanner). The intent, at least in part, is to gain back classified [...]
Posted: Tuesday, January 24th 2006
New Balance Shoe Is Sole Advertiser for New Comcast VOD Channel
Comcast's new on-demand channel, Exercisetv, which has no traditional commercials, is essentially a subtle infomercial for the channel's sponsor, New Balance Athletic Shoe Inc., The Philadelphia Inquirer reports (via MediaBuyerPlanner). The network may overcome advertiser concern about viewers fast-forwarding though their messages in on-demand programming [...]
Posted: Friday, January 20th 2006
Amazon, Bill Maher Team for Show on Web
Amazon.com plans to webcast a 12-episode original show, hosted by Bill Maher, that features performers and authors talking up new releases available for sale by Amazon, reports the Associated Press. The original series will begin airing June 1 and is the first among what the company says is other examples of original content anticipated for launch on the website. The intent is to make Amazon.com more of a destinati [...]
Posted: Thursday, January 19th 2006
Nordstrom Tries On Branded Entertainment
Nordstrom plans to begin a yearlong campaign next week that includes a broadband branded entertainment channel - Nordstrom Silverscreen - and features fashion information and music videos, reports AdWeek. Users can also view new fashions and click through to buy them at its website. Interactive features include the ability to dress a mannequin. Fallon, responsible for the earliest web branded entertainment effort - BMW Films - created the campaign. Silverscreen content will be updated monthly; t [...]
Posted: Thursday, November 3rd 2005
Red Stripe. Hurray Beer!
I've been highly amused by the recent TV ad campaign for the Jamaican beer Red Strip. In particular, the two-minute-long "Infomercial" ad is great, especially how effectively it uses humor to drive traffic to the brand's web site. In the ad, when they run [...]
Posted: Monday, August 11th 2003
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