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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 2 | 1 |
| » ad pricing | 1 | 2 |
| » ad selling | 1 | 2 |
| » ad technologies & vendors | 1 | 2 |
| » agencies & ad departments | 1 | 2 |
| » alternative marketing | 1 | 2 |
| » biz buzz | 1 | 2 |
| » branding | 2 | 1 |
| » broadband | 3 | |
| » campaigns & creatives of note | 1 | 2 |
| » case studies | 1 | 2 |
| » co-op marketing & partnerships | 1 | 2 |
| » computers & tech | 1 | 2 |
| » cross media | 1 | 2 |
| » direct marketing | 1 | 2 |
| » email marketing | 1 | 2 |
| » entertainment | 3 | |
| » major account moves | 1 | 2 |
| » major brands | 1 | 2 |
| » major players news | 3 | |
| » media convergence | 2 | 1 |
| » multi-channel marketing | 1 | 2 |
| » new and improved | 1 | 2 |
| » promotions | 1 | 2 |
| » publishing | 1 | 2 |
| » rich media | 1 | 2 |
| » signs of what's to come | 2 | 1 |
| » technical innovation | 1 | 2 |
| » telecom | 1 | 2 |
| » tools & software | 1 | 2 |
| » Youth | 1 | 2 |
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Wal-Mart, Apple Considering Digital Download Deal
After months of pressuring movie studios not to partner with Apple to make movies available for download via iTunes, Wal-Mart itself may be ready to partner with Apple over movie, music, and TV show downloads.
Apple and Wal-Mart are considering an alliance that would allow consumers to purchase a digital download "coupon" that would let consumers download movies, music, and TV shows, with Apple paying Wal-Mart a portion of the proceeds, Variety [...]
Posted: Tuesday, October 3rd 2006
Nordstrom Tries On Branded Entertainment
Nordstrom plans to begin a yearlong campaign next week that includes a broadband branded entertainment channel - Nordstrom Silverscreen - and features fashion information and music videos, reports AdWeek. Users can also view new fashions and click through to buy them at its website. Interactive features include the ability to dress a mannequin. Fallon, responsible for the earliest web branded entertainment effort - BMW Films - created the campaign. Silverscreen content will be updated monthly; t [...]
Posted: Thursday, November 3rd 2005
Verizon Thinking Big with Fios TV
Phone company Verizon, one of the four remaining offspring of Ma Bell, is offering its new, fiber-optic network-based Fios TV service to deliver TV programming and internet access to combat the competitive threat of cable companies, reports CNET. Verizon is trying make the Fios TV service not only highly interactive but also reliable and user-friendly - since customers satisfied with Fios would likely use Verizon for t [...]
Posted: Monday, October 17th 2005
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