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Facebook Invites Charities into Experimental Gift Shop

At the Social Good Conference on Friday, marketing/outreach director Randi Zuckerberg announced Facebook would be opening its new "credits" platform to four non-profits: Project Red, Toms Shoes, Kiva and the Wold Wildlife Fund. The non-profits add to the four online gift and greeting companies that were invited to try the platform last week: American Greetings Interactive, GreetBeatz, Someecards and Real Gifts. "We are exploring ways for developers to use the Gift Shop to offer...virtual,   [...]
Posted: Monday, August 31st 2009

Sears Launches Online Home Project Management Tool

Broadline retailer Sears Holding Company is continuing to make good on its March 2009 promise to expand its global online strategy with the official launch  [...]
Posted: Friday, August 28th 2009

Dell, Moonfruit Claim Twitter Campaigns Effective

At a Twitter for Brands event hosted by New Media Age in London on Friday, Dell representatives said they have seen tangible uplifts in sales which can be directly attributed to marketing on Twitter. The brand's Twitter account has driven $3 million in sales since it began operation in 2007. Moonfruit, a website builder, also said Twitter campaigns have helped the brand. Moonfruit said it spent around 10,000 pounds ($16,400) on prizes for the campaign  [...]
Posted: Tuesday, August 25th 2009

1-800-Flowers Pings Facebook for eCommerce

1-800-Flowers.com has enabled registered fans of its Facebook page to order floral arrangements right on Facebook. Customers can shop 1-800-Flowers.com and execute transactions without leaving Facebook. Using technology from online ad network Alvenda, the site also lets users gain access to an online product assortment by clicking on a "shop" button. They can browse items, place them in a cart, select a delivery date, and send. Planned upgrades include birthday calendars and group gifting  [...]
Posted: Thursday, July 30th 2009

Sears and Kmart Try the Social Media 'My'

Hoping to ingratiate themselves to today's social media-savvy shoppers, Kmart and parent company Sears are test-driving two new community sites: MySears and MyKmart. Built with help from consumer review socnet Viewpoints, the site enables users to write reviews, view polls and blogs, and follow either retailer on Facebook, Twitter, YouTube and LinkedIn. Videos, a "featured revi  [...]
Posted: Thursday, May 7th 2009

YouTube's Supersized Masthead Draws 'Encouraging' Engagement

Last Friday Google expanded an existing YouTube masthead ad into a "crosstalk ad unit," according to Adam Stewart, Industry Director-Media and Entertainment at Google. "It's a high-reach, high-impact ad unit that can deliver results," he said. It's also much larger than typical mastheads, reflecting growing eagerness by major online brands to unroll bigger, more engaging banner ad units to draw  [...]
Posted: Tuesday, March 24th 2009

YouTube, Universal Plan Premium Music Video Hub

YouTube and Universal Music Group are contemplating an alliance by which the former would build a music video hub for the latter. According to The Wall Street Journal, YouTube will also provide ad sales support and a platform to distribute Universal video content to other sites. The pending project's been tentatively dubbed "Vevo" and has been underway since last year. People familiar with the matter   [...]
Posted: Friday, March 6th 2009

Lucky's iPhone App Steers Ladies into Local Stores

Lucky, the Condé Nast publication about "shopping and style," released an iPhone application that lets shoppers locate a particular brand, color, and size of shoe in nearby stores. The Lucky at Your Service app taps into inventories of stores carrying the 70+ types of shoes listed in the magazine's March shoe guide, then narrows the search down to those with the model in stock. It then uses iPhone's GPS capability -- or an entered ZIP code -- to zero in on stores closest to the user,   [...]
Posted: Wednesday, February 4th 2009

Droga5's Honeyshed Dries Up at Week's End

Honeyshed, a web shopping venture launched by Droga5 and backed by Publicis, is shuttering at the end of the week for financial reasons. "Honeyshed was a great experience and an idea we all firmly believed in," founder David Droga stated somberly. "Sadly our ambitions weren't quite in sync with the economy." The site launched as a branded entertainment experiment in 2007. It relaunched in Nove  [...]
Posted: Tuesday, February 3rd 2009

'Power Shoppers' Seek Freshness, Personality in e-Tail

As American consumers grow more familiar with, and dependent on, online shopping, expectations about the quality of their experience increase dramatically. Natch, the stakes also get higher for retailers, writes Retailer Daily. Power shoppers - those that shop online at least three times per month - have the highest expectations,   [...]
Posted: Thursday, January 29th 2009

'Google Holiday Shopping' Leverages Top Product Searches

Google has launched Google Holiday Shopping, which aggregates top product searches for certain categories. "To find the season's most wanted gifts, Santa's elves mined millions of recent Google Product Search queries to put together some of the most popular products people are searching for," the site reads. Categories include Video Games & Toys, Cold Weather and Specialty Foods. "Bakugan," "peacoat" and "chocolate fount  [...]
Posted: Wednesday, December 3rd 2008

MySpace Plots to Monetize Panoply of User Pics

Through a partnership with HP, MySpace hopes to encourage its resident narcissists to print photos and buy customized merchandise from their profile pages. HP's web-based printing software will be available in the photo sections of MySpace users, which uploaded nearly four billion photos to date, reports the Associated Press. Click-to-print   [...]
Posted: Wednesday, October 8th 2008

Virtual Merch Not so Ephemeral, After All

Virtual world marketing was all the rage in '06, and then, it wasn't. And 2008 hasn't done much to clarify whether it's in again - or totally out. Just 1.9 percent of marketers are using virtual worlds, compared with blogs (25.6 percent), online video (24.4) and social networks (18.1),   [...]
Posted: Friday, August 22nd 2008

Casual Male Launches Supersized Social Network

Big men can social network about fashion and what it's like to be "big and tall" with a new network from Casual Male Retail Group, parent company of brands like Casual Male XL and LivingXL, MediaBuyerPlanner writes. The site, BoldXL, targets larger-sized 18- to 24-year-old men, and will include articles, blog posts and videos on the issues facing them,   [...]
Posted: Tuesday, August 19th 2008

Jivox Tests eCommerce Video Model with WatchNBuy

Online video firm Jivox launched WatchNBuy, a shopping service that lets consumers click on items in a video -- and purchase them. The model has been tried before. In June, Splashcast released a tool that enables marketers to "highlight" items in an online video. Consumers can click on the items to view an ad or visit a purchasing page. TiVo and Amazon also announced a   [...]
Posted: Tuesday, July 22nd 2008

'Vogue' Follows Fresh Young Models for Reality Web Series

Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live, reports MediaBuyerPlanner. Clothing retailer Express, LLC paid in the low seven figures to serve as lead sponsor of the series. Model.Live consists of 12 eight-minute episodes. The first will debut Aug. 19, on-demand  [...]
Posted: Monday, July 21st 2008

GOP Unhappy Over Use of Its Trademarks in CafePress Merchandise

The Republican National Committee (RNC) plans to sue CafePress for permitting vendors to sell unlicensed Republican merchandise, including shirts and stickers that portray the Grand Old Party elephant -- even if those portrayals are positive. CafePress.com enables users to "brand" shirts, caps, stickers and other items, then sell them in their own CafePress online stores. "Please cease and desist from allowing vendors to utilize the federally registered trademarks of the RNC or we will be   [...]
Posted: Friday, July 18th 2008

Industry Buzz & Snippets: 7/1/08

Ad Networks and Analytics: Lyris has upgraded its HQ product for the marketing and ad industry. HQ for Agencies enables users to manage online marketing campaigns.Google Ad Planner was playfully blamed for yesterday's Google Analytics crash.Italian motorcycle vendor Duc  [...]
Posted: Tuesday, July 1st 2008

eNote Brings Audio/Visual Email Marketing to Artists, Music Labels

For up-and-coming bands, getting airtime on a radio station -- whose mailbox is typically deluged with new singles -- is a difficult task. In lieu of mailing a CD that will never be played, musicians can email sample tracks via eNote, powered by Yangaroo, which recently patented its own digital media distribution system. eNote enables recipients to listen to a song snippet, view album art and chec  [...]
Posted: Wednesday, June 11th 2008

Online Entertainment Recommendation System Goes Live

Personalized content filtering system The Filter has finally gone live. The Filter has been in beta since 2006. Originally a playlist creation tool for iTunes, the recommendation system now includes internet videos, movies and TV, tailored to users' personal tastes -- a glorified Pandora.com for all facets of online entertainment. Read Write Web has more on The Filter, inc  [...]
Posted: Tuesday, June 3rd 2008