Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 7 | 2 |
| » ad targeting | 4 | 5 |
| » ad technologies & vendors | 1 | 8 |
| » agencies & ad departments | 1 | 8 |
| » alternative marketing | 3 | 6 |
| » best practices | 1 | 8 |
| » biz buzz | 3 | 6 |
| » branding | 4 | 5 |
| » broadband | 2 | 7 |
| » campaigns & creatives of note | 3 | 6 |
| » co-op marketing & partnerships | 1 | 8 |
| » computers & tech | 3 | 6 |
| » consumer packaged goods | 1 | 8 |
| » cross media | 2 | 7 |
| » demographics | 2 | 7 |
| » direct marketing | 1 | 8 |
| » domain names | 3 | 6 |
| » email marketing | 1 | 8 |
| » entertainment | 7 | 2 |
| » events | 1 | 8 |
| » legal, government & regulation | 1 | 8 |
| » loyalty & retention | 1 | 8 |
| » major brands | 5 | 4 |
| » major players news | 5 | 4 |
| » measurement & analytics | 2 | 7 |
| » media convergence | 5 | 4 |
| » mobile marketing | 1 | 8 |
| » new and improved | 1 | 8 |
| » online ad market | 6 | 3 |
| » personalization | 1 | 8 |
| » promotions | 1 | 8 |
| » publishing | 4 | 5 |
| » research & stats | 1 | 8 |
| » rich media | 3 | 6 |
| » search engine marketing | 5 | 4 |
| » signs of doom | 1 | 8 |
| » signs of what's to come | 4 | 5 |
| » syndication & RSS | 1 | 8 |
| » technical innovation | 1 | 8 |
| » telecom | 1 | 8 |
| » text ads | 1 | 8 |
| » tools & software | 2 | 7 |
| » top stories | 1 | 8 |
| » user experience | 3 | 6 |
| » viral marketing & social media | 3 | 6 |
| » weblog marketing | 2 | 7 |
| » women | 1 | 8 |
- Showing 1 - 9 of 9
Google Eyes Digital Music Biz
Google appears to be prepping for a push into the digital music business, despite previous denials by the company. According to an article in the Financial Times, the search giant is readying plans to launch a music search service with two online music platforms - News Corp's MySpace, and Lala.
The new service will be part of Google's On [...]
Posted: Friday, October 23rd 2009
Industry Buzz & Snippets: 10/23/09
Web 2.0 Trends:
Amazon: Earnings are up; Kindle is best seller.
It's official – Facebook is king of the social networking scene: MySpace has conceded defeat in contest to become the largest online social network.
Dailymotion, Europe’s biggest online video challenger to YouTube [...]
Posted: Friday, October 23rd 2009
Dell, Moonfruit Claim Twitter Campaigns Effective
At a Twitter for Brands event hosted by New Media Age in London on Friday, Dell representatives said they have seen tangible uplifts in sales which can be directly attributed to marketing on Twitter. The brand's Twitter account has driven $3 million in sales since it began operation in 2007.
Moonfruit, a website builder, also said Twitter campaigns have helped the brand. Moonfruit said it spent around 10,000 pounds ($16,400) on prizes for the campaign [...]
Posted: Tuesday, August 25th 2009
Lands' End Sends Kids Packing
Direct specialty apparel retailer Lands' End, which launched an interactive website specifically targeted at female swimsuit shoppers in May 2009, is aiming another interactive website at another niche audience and product. Lands' End is off [...]
Posted: Monday, August 3rd 2009
Sears and Kmart Try the Social Media 'My'
Hoping to ingratiate themselves to today's social media-savvy shoppers, Kmart and parent company Sears are test-driving two new community sites: MySears and MyKmart.
Built with help from consumer review socnet Viewpoints, the site enables users to write reviews, view polls and blogs, and follow either retailer on Facebook, Twitter, YouTube and LinkedIn. Videos, a "featured revi [...]
Posted: Thursday, May 7th 2009
Mochila Goes 4.0, Gains Autonomy and a (Go)Daddy
Having just launched Mochila 4.0, a more current version of its content marketplace, Mochila also announced the development of agreements with Autonomy and GoDaddy.
Mochila 4.0 boasts an invigorated homepage and a viral content badge system. Autonomy Corp will assist n providing advanced and segmented search capabilities.
Mochila will also be supply content to GoDaddy's web hosting customers.
CMSWire [...]
Posted: Wednesday, December 12th 2007
OneUpWeb Scrutinizes Impact of Universal Search
A new white paper entitled “Cashing In on Universal Search: Questions Needing to be Asked, Answers You Need to Know," written by OneUpWeb, examines Google's Universal Search and how it will alter practices in online marketing.
The Universal Search model populates a search page with results from Google News, as well as Images, Blogs and other properties, including video and maps.
CEO Lisa Wehr of OneUpWeb stated, "Universal Search will impact search positions, website design, [...]
Posted: Wednesday, July 18th 2007
MTV Creates 'Pimp My Ride' Virtual World
Following on the heels of other similar executions, MTV will create a virtual world for its "Pimp My Ride" show, reports Reuters.
MTV has already created a virtual extension of Laguna Beach and a second, original one called Virtual Hills. The new one will be modeled after the real Van Nuys, CA and be c [...]
Posted: Friday, March 30th 2007
Nordstrom Tries On Branded Entertainment
Nordstrom plans to begin a yearlong campaign next week that includes a broadband branded entertainment channel - Nordstrom Silverscreen - and features fashion information and music videos, reports AdWeek. Users can also view new fashions and click through to buy them at its website. Interactive features include the ability to dress a mannequin. Fallon, responsible for the earliest web branded entertainment effort - BMW Films - created the campaign. Silverscreen content will be updated monthly; t [...]
Posted: Thursday, November 3rd 2005
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