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- Showing 1 - 10 of 10
Industry Buzz & Snippets: 10/23/09
Web 2.0 Trends:
Amazon: Earnings are up; Kindle is best seller.
It's official – Facebook is king of the social networking scene: MySpace has conceded defeat in contest to become the largest online social network.
Dailymotion, Europe’s biggest online video challenger to YouTube [...]
Posted: Friday, October 23rd 2009
iBokan: Confessions Of An iPhone App Developer
A recent evaluation of a pricing experiment by iPhone developer Team iBokan, presented as a guest blog on TechCrunch, reveals some of the things app developers should try to avoid.
Armed with app download tracking tools and a post-hoc common sense, developer Bo Wang shares insight into the cogs of app development, as well as lessons learned from a pricin [...]
Posted: Monday, March 23rd 2009
'Power Shoppers' Seek Freshness, Personality in e-Tail
As American consumers grow more familiar with, and dependent on, online shopping, expectations about the quality of their experience increase dramatically.
Natch, the stakes also get higher for retailers, writes Retailer Daily.
Power shoppers - those that shop online at least three times per month - have the highest expectations, [...]
Posted: Thursday, January 29th 2009
Adify Launches Vertical Ad Network for Gay Community
Yesterday Adify launched the Gay Ad Network, an aggregation of influential gay and lesbian publishers that feature over two dozen partners and preside over 200 websites.
The Gay Ad Network provides advertisers with the opportunity to introduce brands to the desirable gay community, which boast the following facts and figures:
According to DoubleClick, 68 percent of gay online surfers are between the ages of 18-34, better educated, better paid and generating more discr [...]
Posted: Wednesday, August 15th 2007
Online Video, Social Networking to Drive Global Digital Lifestyle
Online video activities are outpacing the growth in popularity of other digital media, while social networking is quickly becoming the dominant online behavior globally, according to the latest "Face of the Web," Ipsos Insight's annual study of Internet and Technology trends, writes MarketingC [...]
Posted: Friday, July 6th 2007
Richer Rich Media, Video Boost Online Ad Performance
User engagement and interaction are significantly improved in ads that leverage video and "richer" rich media, compared with GIF and simple Flash rich media advertisements, according to a rich media study conducted by InsightExpress and commissioned by Viewpoint Corporation, reports MarketingCharts [...]
Posted: Monday, June 18th 2007
OPA: Pre-Roll Ads Work, Longer Is Better
So much for marketers' presuppositions: The much pooh-poohed 30-second pre-roll online video ad - when coupled with a display ad - is the best way to drive awareness in an online campaign, according to a study by the Online Publisher's Association (OPA) and Online Testing eXchange (OTX), reports MarketingCharts.
Moreover, 30-second spots ar [...]
Posted: Tuesday, June 12th 2007
2nd Life Offers 2nd Chance for Branding, Promos
Virtual world Second Life holds potential for real-life brand and product promotion, according to the latest GMI Poll by global market intelligence solutions provider Global Market Insite, Inc., writes MarketingCharts.
For example, 56% of Second Life users say the virtual world is a good promotional vehicle, and only 16 percent say they wou [...]
Posted: Thursday, April 26th 2007
Amazon Tests Question/Answer Site Askville
Amazon is testing its new question/answer site, Askville, and has begun emailing select customers to suggest they give it a whirl.
Askville is Amazon's answer to Yahoo Answers, which is a free service, and Google Answers, which is not free. Askville will be free and will reward users who answer and ask questions, Marketing Pilgrim [...]
Posted: Friday, October 20th 2006
Social Network Users Becoming Immune to Ads
At least to members of social-networking sites, recommendations from friends and fellow users of social-networking sites now carry more sway than traditional media, a new study finds.
Peer recommendations now hold more influence over social-networking users than any other form of information. Moreover, as users of social-networking sites such as MySpace and Facebook spend more time there, they become resistant to traditional advertising, Internet Retailer [...]
Posted: Monday, October 16th 2006
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