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Industry Buzz & Snippets: 10/28/09

Media Strategies: The WSJ's odd mobile application strategy. Disney offers iPhone app. Online Marketing Scams: Gawker   [...]
Posted: Wednesday, October 28th 2009

Sears Launches Online Home Project Management Tool

Broadline retailer Sears Holding Company is continuing to make good on its March 2009 promise to expand its global online strategy with the official launch  [...]
Posted: Friday, August 28th 2009

'Webcam Social Shopper' Brings Dressing Rooms to Computer Monitors

Zugara has launched the Webcam Social Shopper, an app that weds Augmented Reality and Motion Capture technology to yield a private and virtual "trying-on" experiences for retail shoppers -- which can then put items in their shopping carts. E-retailers that implement the Zugara app can encourage clients to use it without downloading extra software; all they need is a printer and a webcam. To virtually try clothes on, a user must print out a Zugara "marker" a  [...]
Posted: Friday, July 17th 2009

Nestle Puts Tweets Inside Ad Units

Food mogul Nestle has turned to Twitter for an ad campaign to promote JuicyJuice, reports AdAge. Juicy Juice is not the first brand to integrate Twitter into an ad campaign, but it is the first to allow users to post tweets within an ad unit that appears anywhere on the web. The ad unit will be tested for one month on mom-targeted sites   [...]
Posted: Friday, June 12th 2009

Augmented Reality Technology Brings Useful Service to USPS

To strengthen the US Postal Service's position in online brand equity, as well as stimulate more use of the site and e-commerce sales, agency AKQA/DC launched the Virtual Box Simulator. The Virtual Box Simulator is a component of USPS's current campaign, "A Simpler Way to Ship," and its objective is to leverage augmented reality technology in a way that is practical for USPS clients. Users print a little eagle off the website, switc  [...]
Posted: Friday, June 12th 2009

Google Wave Integrates Email, Data Sharing, Tweets

Google demonstrated a new product, Google Wave, yesterday at the Google I/O conference in San Francisco. Google Wave is the result of a multiyear project bent on integrating e-mail, instant messaging, photo sharing, and possibly social networking. Components of Twitter, Friendfeed, and Facebook, alongside other internet discussions, can be aggregated in one interface, stream-of-consciousness-style. Users   [...]
Posted: Friday, May 29th 2009

Sears and Kmart Try the Social Media 'My'

Hoping to ingratiate themselves to today's social media-savvy shoppers, Kmart and parent company Sears are test-driving two new community sites: MySears and MyKmart. Built with help from consumer review socnet Viewpoints, the site enables users to write reviews, view polls and blogs, and follow either retailer on Facebook, Twitter, YouTube and LinkedIn. Videos, a "featured revi  [...]
Posted: Thursday, May 7th 2009

YouTube's Supersized Masthead Draws 'Encouraging' Engagement

Last Friday Google expanded an existing YouTube masthead ad into a "crosstalk ad unit," according to Adam Stewart, Industry Director-Media and Entertainment at Google. "It's a high-reach, high-impact ad unit that can deliver results," he said. It's also much larger than typical mastheads, reflecting growing eagerness by major online brands to unroll bigger, more engaging banner ad units to draw  [...]
Posted: Tuesday, March 24th 2009

Lucky's iPhone App Steers Ladies into Local Stores

Lucky, the Condé Nast publication about "shopping and style," released an iPhone application that lets shoppers locate a particular brand, color, and size of shoe in nearby stores. The Lucky at Your Service app taps into inventories of stores carrying the 70+ types of shoes listed in the magazine's March shoe guide, then narrows the search down to those with the model in stock. It then uses iPhone's GPS capability -- or an entered ZIP code -- to zero in on stores closest to the user,   [...]
Posted: Wednesday, February 4th 2009

'Power Shoppers' Seek Freshness, Personality in e-Tail

As American consumers grow more familiar with, and dependent on, online shopping, expectations about the quality of their experience increase dramatically. Natch, the stakes also get higher for retailers, writes Retailer Daily. Power shoppers - those that shop online at least three times per month - have the highest expectations,   [...]
Posted: Thursday, January 29th 2009

BeatMyPrice Brings Lowest 'Net Rates to Reticent Shoppers

Stateless Systems, the developers of online coupon site RetailMeNot, launched BeatMyPrice.com. The premise is simple: users enter the item they want to buy, the URL where they saw the item for sale, and the price to beat. An adjusting slider enables them to narrow results by preferred price point. By entering a URL and price point, users do two   [...]
Posted: Tuesday, November 11th 2008

MySpace Plots to Monetize Panoply of User Pics

Through a partnership with HP, MySpace hopes to encourage its resident narcissists to print photos and buy customized merchandise from their profile pages. HP's web-based printing software will be available in the photo sections of MySpace users, which uploaded nearly four billion photos to date, reports the Associated Press. Click-to-print   [...]
Posted: Wednesday, October 8th 2008

Record Labels Go 'All In' on MySpace Music

In the fast-paced world of social media, it seems a lifetime ago that MySpace announced the impending debut of MySpace Music -- but it was actually only last April. While it isn't clear what called for the big delay, the social network is now ready to launch the music site -- which could debut in mere days, Ars Technica   [...]
Posted: Monday, September 15th 2008

TurnTo Widget Socializes Online Shopping

A big part of the online shopping experience is reading product reviews from anonymous customers. One media company hopes to make those reviews a little more personal. TurnTo Networks introduced the beta version of a social-shopping network that gives potential customers access to recommendations and feedback from friends rather than strangers, writes Internet Retailer (  [...]
Posted: Friday, September 12th 2008

Casual Male Launches Supersized Social Network

Big men can social network about fashion and what it's like to be "big and tall" with a new network from Casual Male Retail Group, parent company of brands like Casual Male XL and LivingXL, MediaBuyerPlanner writes. The site, BoldXL, targets larger-sized 18- to 24-year-old men, and will include articles, blog posts and videos on the issues facing them,   [...]
Posted: Tuesday, August 19th 2008

Image Search Draws Impulse Buyers to Online Pubs, E-tail Brands

PIXSTA, a United Kingdom-based search firm that lets users search for images with other images, then purchase items they like without excess verbage, added eight media brands to its content network. Names were not disclosed, but a list of companies that implement PIXSTA are available in the press release. "PIXSTA is alrea  [...]
Posted: Monday, August 18th 2008

Facebook May Face Class Action Suit, Fueled by Canadian Law School Students

The Canadian Internet Policy and Public Interest Clinic has filed a privacy complaint against Facebook, asserting it violates the Canadian Personal Information Protection and Electronic Documents Act. "Facebook does not make a reasonable effort to advise users of the purposes for which their personal information is used," the group wrote. "Facebook also does not advise users of the extent of their personal information that will be shared by joining a network." Facebook spokesmen denied tha  [...]
Posted: Monday, June 2nd 2008

Fresh Green e-Tailer Blooms Under Crowdfunding

LA-based nvohk is an online retailer that positions itself as the first eco-friendly, community-managed clothing firm, reports MediaBuyerPlanner. Members are recruited en masse and encouraged to contribute $50 apiece to help co-develop the brand. Responsibilities will include designing the logo, products a  [...]
Posted: Tuesday, February 26th 2008

In Japan, a Virtual Shopping Center Goes Mobile

In Japan, virtual worlds have hit the mobile phone. Mobile tech company Media Groove has launched Chipuya Town (site in Japanese), a virtual world accessible on any Flash-friendly mobile phone. Thus far it is mainly frequented by Japanese girls. Users build an avatar, then step into a cutesy version of Japan's Shibuya shopping district, earning Grooves -- the virtual currency -- by adding friends, going on treasur  [...]
Posted: Monday, December 3rd 2007

Indian Sleeper Gaming Industry Begets Beguiling Possibilities

Businessweek reports on the growth of online and mobile gaming amongst upwardly mobile Indian teenagers. "They're transformed into another world," gushes founder Alok Kejriwal of Games2win.com. Games2win is just one of India's top three sites for gamers. (The other two are IndiaGames and Zapak). Bombay Taxi and Raju  [...]
Posted: Sunday, December 2nd 2007