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Amazon Tests Question/Answer Site Askville

Amazon is testing its new question/answer site, Askville, and has begun emailing select customers to suggest they give it a whirl. Askville is Amazon's answer to Yahoo Answers, which is a free service, and Google Answers, which is not free. Askville will be free and will reward users who answer and ask questions, Marketing Pilgrim   [...]
Posted: Friday, October 20th 2006

Fantasy Gambling Sites Grow as Feds Crack Down

As the government bans online gambling sites that collect money from users, "fantasy" gambling sites that allow users to gamble for free are growing in popularity. Free online gambling sites such as Faniq.com, NBX.com, Fanlete.com, Pickheads.com, Wagerline.com, and Picks  [...]
Posted: Friday, October 20th 2006

Wal-Mart Toy Microsite Draws Consumer Fire

Consumer group Campaign for a Commercial-Free Childhood charges that Wal-Mart is "ruthlessly coming between parents and children and actively encouraging kids to nag for their holiday gifts." Campaign for a Commercial-Free Childhood has called on its 7,000 members to write Wal-Mart to urge that the retailer's Toyland microsite be shut down, Internet Retailer   [...]
Posted: Tuesday, October 17th 2006

Social Network Users Becoming Immune to Ads

At least to members of social-networking sites, recommendations from friends and fellow users of social-networking sites now carry more sway than traditional media, a new study finds. Peer recommendations now hold more influence over social-networking users than any other form of information. Moreover, as users of social-networking sites such as MySpace and Facebook spend more time there, they become resistant to traditional advertising, Internet Retailer   [...]
Posted: Monday, October 16th 2006

Burger King, Diddy Launch DiddyTV for YouTube

Sean "Diddy" Combs says he is having it his way as he partners with Burger King to create the new brand channel DiddyTV for YouTube. The branded channel on YouTube will feature tracks from Combs's new Bad Boy/Atlantic Records CD "Press Play," as well as original content for fans, AdWeek reports. Combs will also be featured in an upcoming ad campaign in support of DiddyTV. WPP Group's V  [...]
Posted: Thursday, October 12th 2006

ExpoTV Gives Product Reviews the YouTube Treatment

Expo Communications has launched ExpoTV, a site that will allow users to post product reviews in video form - and potentially share in ad revenue from their submissions. ExpoTV users will be allowed to post one- to three-minute "videopinions" on a wide range of consumer products, ClickZ reports. The site's community can then comment on and rate the usefulness of each review. Beginning this month, each top vote getter will  [...]
Posted: Wednesday, October 11th 2006

Study Finds Differences between Teens and Tweens

A new study points to markedly different online behavior between children ages 8-11 and those 12-14, with consequences for Teens are much more online savvy, spending more time online engaged in communication and on social-networking sites, a new study by eMarketer finds, countering the belief among some that there are little differences in behavior between the two groups. eMarketer found that teens shift away from tween onli  [...]
Posted: Wednesday, October 4th 2006

Wal-Mart, Apple Considering Digital Download Deal

After months of pressuring movie studios not to partner with Apple to make movies available for download via iTunes, Wal-Mart itself may be ready to partner with Apple over movie, music, and TV show downloads. Apple and Wal-Mart are considering an alliance that would allow consumers to purchase a digital download "coupon" that would let consumers download movies, music, and TV shows, with Apple paying Wal-Mart a portion of the proceeds, Variety   [...]
Posted: Tuesday, October 3rd 2006

YouTube Hires Its First CMO

YouTube filled another spot on its management team by naming Suzie Reider as the company's first chief marketing officer. Reider, who previously served as CNET SVP-general manager of entertainment, will immediately focus on monetizing YouTube's large user base, Advertising Age reports. YouTube has begun courting advertisers in earnest, recently signing deals with Cingular and Warner Music Group. In late August, YouTube  [...]
Posted: Thursday, September 28th 2006

Virtual to Reality: Million Dollar Homepage... Building

The web imitates life imitates the web. The milliondollarhomepage.com concept has apparently been adopted and adapted by the Netherlands-based Sandberg Institute, which is selling space on its building facade, imitating the pixel-based ads of the Million Dollar Homepage (via CNET blog). Displaying ads and logos from brands such as Nike, BMW, G  [...]
Posted: Wednesday, July 12th 2006

'Epic' Adventures Await North Face Visitors

The North Face and Pace Communications have launched a new online publication, Epic, penned by world-renowned climbers, alpinists, long-distance runners, skiers, snowboarders and others, The North Face has announced, MediaBuyerPlanner writes. Epic unites the adventure-sports industry across multiple disci  [...]
Posted: Monday, July 10th 2006

Anti-Bush Billboard in Boston Ordered Removed

The Massachusetts state Outdoor Advertising Board has ordered Boston developer John Rosenthal to remove a billboard that sits atop a parking garage between Fenway Park and the Massachusetts Turnpike which shows George Bush's eyes and the phrase "Little Brother Is Watching," according to the Boston Globe (via MediaBuyerPl  [...]
Posted: Friday, March 31st 2006

Online 'Bud TV' Channel to Bypass Networks

Anheuser-Busch is expected to use its Super Bowl ad buy to launch a direct-to-consumer network, code-named "The Bud Screen," during the fourth quarter of Super Bowl XL, writes MediaPost. Bud will allow users to download advertising, programming and branded entertainment content directly to their computers, iPods and other devices. Anheuser-Busch will encourage viewers to sign up for a "season pass" to the c  [...]
Posted: Thursday, February 2nd 2006

E-Cards Are Back, Thanks to Ad Market and Broadband

The online greeting card industry - an icon of the dot-com boom and a quick victim of the bust - is starting to make some noise again, writes the New York Times. Companies are designing more heavily animated cards to take advantage of broadband, and despite the costs of creating and distributing the cards businesses are generating profit, thanks to a healthy online advertising market and a willingness by consumers to pay for   [...]
Posted: Monday, January 30th 2006

S.F. Chronicle Launches 'Chronicle Jobs TV'

The San Francisco Chronicle is launching a 30-minute television program called Chronicle Jobs TV, which will run three times a week on UPN Bay Area Channel 44 at 5:30 a.m., Monday through Wednesday, MediaPost reports (via MediaBuyerPlanner). The intent, at least in part, is to gain back classified  [...]
Posted: Tuesday, January 24th 2006

New Balance Shoe Is Sole Advertiser for New Comcast VOD Channel

Comcast's new on-demand channel, Exercisetv, which has no traditional commercials, is essentially a subtle infomercial for the channel's sponsor, New Balance Athletic Shoe Inc., The Philadelphia Inquirer reports (via MediaBuyerPlanner). The network may overcome advertiser concern about viewers fast-forwarding though their messages in on-demand programming  [...]
Posted: Friday, January 20th 2006

Amazon, Bill Maher Team for Show on Web

Amazon.com plans to webcast a 12-episode original show, hosted by Bill Maher, that features performers and authors talking up new releases available for sale by Amazon, reports the Associated Press. The original series will begin airing June 1 and is the first among what the company says is other examples of original content anticipated for launch on the website. The intent is to make Amazon.com more of a destinati  [...]
Posted: Thursday, January 19th 2006

Nordstrom Tries On Branded Entertainment

Nordstrom plans to begin a yearlong campaign next week that includes a broadband branded entertainment channel - Nordstrom Silverscreen - and features fashion information and music videos, reports AdWeek. Users can also view new fashions and click through to buy them at its website. Interactive features include the ability to dress a mannequin. Fallon, responsible for the earliest web branded entertainment effort - BMW Films - created the campaign. Silverscreen content will be updated monthly; t  [...]
Posted: Thursday, November 3rd 2005

Verizon Thinking Big with Fios TV

Phone company Verizon, one of the four remaining offspring of Ma Bell, is offering its new, fiber-optic network-based Fios TV service to deliver TV programming and internet access to combat the competitive threat of cable companies, reports CNET. Verizon is trying make the Fios TV service not only highly interactive but also reliable and user-friendly - since customers satisfied with Fios would likely use Verizon for t  [...]
Posted: Monday, October 17th 2005

Amazon Launches Celebrity Video Campaign

Internet Retailer: Amazon.com’s latest marketing tool: a five-installment short-movie series Amazon.com launched a series of movie shorts produced by major Hollywood talent to promote items available at the e-commerce site. The movies also link to other movies by the same directors and actors that are available for sale on the site. Chase's credit card division is sponsoring the videos and offering a Amazon.com co-branded card  [...]
Posted: Wednesday, November 10th 2004