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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 75 | |
| » ad pricing | 3 | 72 |
| » ad selling | 16 | 59 |
| » ad targeting | 44 | 31 |
| » ad technologies & vendors | 25 | 50 |
| » affiliate marketing | 4 | 71 |
| » agencies & ad departments | 9 | 66 |
| » alternative marketing | 68 | 7 |
| » Asia/Pacific | 4 | 71 |
| » automotive | 3 | 72 |
| » b2b | 2 | 73 |
| » best practices | 12 | 63 |
| » biz buzz | 44 | 31 |
| » branding | 49 | 26 |
| » broadband | 24 | 51 |
| » campaigns & creatives of note | 39 | 36 |
| » case studies | 4 | 71 |
| » co-op marketing & partnerships | 20 | 55 |
| » computers & tech | 10 | 65 |
| » consumer packaged goods | 15 | 60 |
| » CRM | 1 | 74 |
| » cross media | 22 | 53 |
| » demographics | 24 | 51 |
| » direct marketing | 12 | 63 |
| » domain names | 29 | 46 |
| » email marketing | 3 | 72 |
| » entertainment | 78 | |
| » Europe | 5 | 70 |
| » events | 1 | 74 |
| » finance | 1 | 74 |
| » I-PR & business communications | 1 | 74 |
| » instant messaging marketing | 2 | 73 |
| » intrusive formats | 2 | 73 |
| » legal, government & regulation | 7 | 68 |
| » loyalty & retention | 16 | 59 |
| » major account moves | 3 | 72 |
| » major players news | 44 | 31 |
| » measurement & analytics | 8 | 67 |
| » media convergence | 26 | 49 |
| » minorities | 1 | 74 |
| » mobile marketing | 6 | 69 |
| » multi-channel marketing | 9 | 66 |
| » new and improved | 11 | 64 |
| » nonsense & parodies | 2 | 73 |
| » online ad market | 60 | 15 |
| » pearls of wisdom | 2 | 73 |
| » people | 4 | 71 |
| » personalization | 9 | 66 |
| » political parties & organizations | 5 | 70 |
| » privacy | 3 | 72 |
| » promotions | 5 | 70 |
| » publishing | 27 | 48 |
| » research & stats | 10 | 65 |
| » rich media | 19 | 56 |
| » search engine marketing | 9 | 66 |
| » signs of doom | 2 | 73 |
| » signs of recovery | 1 | 74 |
| » signs of what's to come | 43 | 32 |
| » small business | 1 | 74 |
| » subscribe to marketingwonk daily | 1 | 74 |
| » syndication & RSS | 5 | 70 |
| » technical innovation | 11 | 64 |
| » telecom | 3 | 72 |
| » text ads | 5 | 70 |
| » tools & software | 13 | 62 |
| » top stories | 3 | 72 |
| » travel | 3 | 72 |
| » user experience | 44 | 31 |
| » viral marketing & social media | 14 | 61 |
| » weblog marketing | 7 | 68 |
| » women | 11 | 64 |
| » worst practices | 7 | 68 |
| » Youth | 23 | 52 |
Industry Buzz & Snippets: 12/08/09
Media Strategies:
Conde Nast, Hearst, Meredith, News Corp and Time to JV in e-readers.
CNN invests in neighborhood news feed Outside.In.
Springer to launch [...]
Posted: Tuesday, December 8th 2009
Industry Buzz & Snippets: 10/28/09
Media Strategies:
The WSJ's odd mobile application strategy.
Disney offers iPhone app.
Online Marketing Scams:
Gawker [...]
Posted: Wednesday, October 28th 2009
Jambool Raises $5M for A-La-Carte Micropayments System
Jambool, the parent company of micropayment platform Social Gold, has raised $5 million in a funding round led by Madrona Venture Group, adding to the $1 million it raised in late 2008. Bay Partners reportedly also participated.
Social Gold enables developers to easily implement a micropayments system into virtual worlds, social networking games and similar engagement offerings. Its suite includes an in-game payment system with support for credit cards, mobile payments and online transaction [...]
Posted: Tuesday, August 18th 2009
Lands' End Sends Kids Packing
Direct specialty apparel retailer Lands' End, which launched an interactive website specifically targeted at female swimsuit shoppers in May 2009, is aiming another interactive website at another niche audience and product. Lands' End is off [...]
Posted: Monday, August 3rd 2009
'Webcam Social Shopper' Brings Dressing Rooms to Computer Monitors
Zugara has launched the Webcam Social Shopper, an app that weds Augmented Reality and Motion Capture technology to yield a private and virtual "trying-on" experiences for retail shoppers -- which can then put items in their shopping carts.
E-retailers that implement the Zugara app can encourage clients to use it without downloading extra software; all they need is a printer and a webcam.
To virtually try clothes on, a user must print out a Zugara "marker" a [...]
Posted: Friday, July 17th 2009
Social Networking Gives Online Ads A Break
One morning in January, hundreds of commuters at the Liverpool Street Station in London started dancing. The feat was aired during a break in the reality television show Celebrity Big Brother as an advertising stunt for wireless telephone network T-Mobile.
The ad was shown only once on television, but word of it spread via email message, blogs and social networks, until it was watched more than 15 million times on YouTube.Â
[...]
Posted: Tuesday, June 23rd 2009
Facebook Faces Fraud Allegations
Facebook's revenue target for 2009 is reportedly $550 million, nearly twice last year's $280 million; a large part of that revenue derives from cost-per-click (CPC) advertising from small advertisers. But recent news and complaints about click fraud of up to 100% has made these advertisers angry.
Complaints (on WickedFire) [...]
Posted: Monday, June 22nd 2009
Augmented Reality Technology Brings Useful Service to USPS
To strengthen the US Postal Service's position in online brand equity, as well as stimulate more use of the site and e-commerce sales, agency AKQA/DC launched the Virtual Box Simulator.
The Virtual Box Simulator is a component of USPS's current campaign, "A Simpler Way to Ship," and its objective is to leverage augmented reality technology in a way that is practical for USPS clients.
Users print a little eagle off the website, switc [...]
Posted: Friday, June 12th 2009
Google Wave Integrates Email, Data Sharing, Tweets
Google demonstrated a new product, Google Wave, yesterday at the Google I/O conference in San Francisco.
Google Wave is the result of a multiyear project bent on integrating e-mail, instant messaging, photo sharing, and possibly social networking. Components of Twitter, Friendfeed, and Facebook, alongside other internet discussions, can be aggregated in one interface, stream-of-consciousness-style.
Users [...]
Posted: Friday, May 29th 2009
Pixazza Launches Crowdsourced 'AdSense for Images'
Photo ad network Pixazza has launched an e-commerce feature that enables viewers to click on items in an image, then view online product listings for them.
The service enables web publishers to add little yellow tags to items in an image. When users hover over the tag, a product listings box appears that enables them to click through to retailers and make purchases. Websites like iamnotobsessed.com have been testing the feature since last fall, [...]
Posted: Friday, March 27th 2009
iBokan: Confessions Of An iPhone App Developer
A recent evaluation of a pricing experiment by iPhone developer Team iBokan, presented as a guest blog on TechCrunch, reveals some of the things app developers should try to avoid.
Armed with app download tracking tools and a post-hoc common sense, developer Bo Wang shares insight into the cogs of app development, as well as lessons learned from a pricin [...]
Posted: Monday, March 23rd 2009
Lucky's iPhone App Steers Ladies into Local Stores
Lucky, the Condé Nast publication about "shopping and style," released an iPhone application that lets shoppers locate a particular brand, color, and size of shoe in nearby stores.
The Lucky at Your Service app taps into inventories of stores carrying the 70+ types of shoes listed in the magazine's March shoe guide, then narrows the search down to those with the model in stock. It then uses iPhone's GPS capability -- or an entered ZIP code -- to zero in on stores closest to the user, [...]
Posted: Wednesday, February 4th 2009
'Power Shoppers' Seek Freshness, Personality in e-Tail
As American consumers grow more familiar with, and dependent on, online shopping, expectations about the quality of their experience increase dramatically.
Natch, the stakes also get higher for retailers, writes Retailer Daily.
Power shoppers - those that shop online at least three times per month - have the highest expectations, [...]
Posted: Thursday, January 29th 2009
BeatMyPrice Brings Lowest 'Net Rates to Reticent Shoppers
Stateless Systems, the developers of online coupon site RetailMeNot, launched BeatMyPrice.com.
The premise is simple: users enter the item they want to buy, the URL where they saw the item for sale, and the price to beat. An adjusting slider enables them to narrow results by preferred price point.
By entering a URL and price point, users do two [...]
Posted: Tuesday, November 11th 2008
SmartyPig: Higher Savings, Wiser Spend, Over 'Net
Observing how the economy has affected discretionary spending, a service called SmartyPig aims, with a friendly face and soothing pink motif, to help users save ... and pass savings on from online retailers.
The site launched this year. Its modus operandi is to help users build online savings goals for major purchases, including travel, electronic devices and gifts for the holidays. A high-yie [...]
Posted: Thursday, October 30th 2008
TurnTo Widget Socializes Online Shopping
A big part of the online shopping experience is reading product reviews from anonymous customers. One media company hopes to make those reviews a little more personal.
TurnTo Networks introduced the beta version of a social-shopping network that gives potential customers access to recommendations and feedback from friends rather than strangers, writes Internet Retailer ( [...]
Posted: Friday, September 12th 2008
Jivox Tests eCommerce Video Model with WatchNBuy
Online video firm Jivox launched WatchNBuy, a shopping service that lets consumers click on items in a video -- and purchase them.
The model has been tried before. In June, Splashcast released a tool that enables marketers to "highlight" items in an online video. Consumers can click on the items to view an ad or visit a purchasing page. TiVo and Amazon also announced a [...]
Posted: Tuesday, July 22nd 2008
'Vogue' Follows Fresh Young Models for Reality Web Series
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live, reports MediaBuyerPlanner.
Clothing retailer Express, LLC paid in the low seven figures to serve as lead sponsor of the series.
Model.Live consists of 12 eight-minute episodes. The first will debut Aug. 19, on-demand [...]
Posted: Monday, July 21st 2008
GOP Unhappy Over Use of Its Trademarks in CafePress Merchandise
The Republican National Committee (RNC) plans to sue CafePress for permitting vendors to sell unlicensed Republican merchandise, including shirts and stickers that portray the Grand Old Party elephant -- even if those portrayals are positive.
CafePress.com enables users to "brand" shirts, caps, stickers and other items, then sell them in their own CafePress online stores.
"Please cease and desist from allowing vendors to utilize the federally registered trademarks of the RNC or we will be [...]
Posted: Friday, July 18th 2008
Industry Buzz & Snippets: 7/1/08
Ad Networks and Analytics:
Lyris has upgraded its HQ product for the marketing and ad industry. HQ for Agencies enables users to manage online marketing campaigns.Google Ad Planner was playfully blamed for yesterday's Google Analytics crash.Italian motorcycle vendor Duc [...]
Posted: Tuesday, July 1st 2008