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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » viral marketing & social media | 14 | 50 |
| » weblog marketing | 7 | 57 |
| » women | 11 | 53 |
| » worst practices | 7 | 57 |
| » Youth | 23 | 41 |
Industry Buzz & Snippets: 12/08/09
Media Strategies:
Conde Nast, Hearst, Meredith, News Corp and Time to JV in e-readers.
CNN invests in neighborhood news feed Outside.In.
Springer to launch [...]
Posted: Tuesday, December 8th 2009
Industry Buzz & Snippets: 10/28/09
Media Strategies:
The WSJ's odd mobile application strategy.
Disney offers iPhone app.
Online Marketing Scams:
Gawker [...]
Posted: Wednesday, October 28th 2009
Sears Launches Online Home Project Management Tool
Broadline retailer Sears Holding Company is continuing to make good on its March 2009 promise to expand its global online strategy with the official launch [...]
Posted: Friday, August 28th 2009
Twitter to Add Latitude/Longitude Data to Tweets
Twitter is preparing to add an additional detail to each and every tweet published by its users: location, according to co-founder Biz Stone on the Twitter Blog.
"A new API will allow developers to add latitude and longitude to any tweet," wrote Stone, adding that with "accurate, tweet-level data" you can immediately toggle to the tweets from users in your neighborhood or city -- even if you do not follow them. It w [...]
Posted: Friday, August 21st 2009
Lands' End Sends Kids Packing
Direct specialty apparel retailer Lands' End, which launched an interactive website specifically targeted at female swimsuit shoppers in May 2009, is aiming another interactive website at another niche audience and product. Lands' End is off [...]
Posted: Monday, August 3rd 2009
Augmented Reality Technology Brings Useful Service to USPS
To strengthen the US Postal Service's position in online brand equity, as well as stimulate more use of the site and e-commerce sales, agency AKQA/DC launched the Virtual Box Simulator.
The Virtual Box Simulator is a component of USPS's current campaign, "A Simpler Way to Ship," and its objective is to leverage augmented reality technology in a way that is practical for USPS clients.
Users print a little eagle off the website, switc [...]
Posted: Friday, June 12th 2009
Lucky's iPhone App Steers Ladies into Local Stores
Lucky, the Condé Nast publication about "shopping and style," released an iPhone application that lets shoppers locate a particular brand, color, and size of shoe in nearby stores.
The Lucky at Your Service app taps into inventories of stores carrying the 70+ types of shoes listed in the magazine's March shoe guide, then narrows the search down to those with the model in stock. It then uses iPhone's GPS capability -- or an entered ZIP code -- to zero in on stores closest to the user, [...]
Posted: Wednesday, February 4th 2009
Virtual Merch Not so Ephemeral, After All
Virtual world marketing was all the rage in '06, and then, it wasn't. And 2008 hasn't done much to clarify whether it's in again - or totally out.
Just 1.9 percent of marketers are using virtual worlds, compared with blogs (25.6 percent), online video (24.4) and social networks (18.1), [...]
Posted: Friday, August 22nd 2008
GOP Unhappy Over Use of Its Trademarks in CafePress Merchandise
The Republican National Committee (RNC) plans to sue CafePress for permitting vendors to sell unlicensed Republican merchandise, including shirts and stickers that portray the Grand Old Party elephant -- even if those portrayals are positive.
CafePress.com enables users to "brand" shirts, caps, stickers and other items, then sell them in their own CafePress online stores.
"Please cease and desist from allowing vendors to utilize the federally registered trademarks of the RNC or we will be [...]
Posted: Friday, July 18th 2008
Online Entertainment Recommendation System Goes Live
Personalized content filtering system The Filter has finally gone live.
The Filter has been in beta since 2006. Originally a playlist creation tool for iTunes, the recommendation system now includes internet videos, movies and TV, tailored to users' personal tastes -- a glorified Pandora.com for all facets of online entertainment.
Read Write Web has more on The Filter, inc [...]
Posted: Tuesday, June 3rd 2008
In Japan, a Virtual Shopping Center Goes Mobile
In Japan, virtual worlds have hit the mobile phone.
Mobile tech company Media Groove has launched Chipuya Town (site in Japanese), a virtual world accessible on any Flash-friendly mobile phone. Thus far it is mainly frequented by Japanese girls.
Users build an avatar, then step into a cutesy version of Japan's Shibuya shopping district, earning Grooves -- the virtual currency -- by adding friends, going on treasur [...]
Posted: Monday, December 3rd 2007
Canada Post Launches Virtual City in Second Life with Retail Partners
Canada Post aspires to hit Second Life in a big way: By launching a virtual city, where users can come and shop.
The virtual city of Maple Grove has a distinctly Canadian feel, according to DM News. Virtual residents can send packages or buy stamps, cards and gift cards and convey them anywhere in Canada.
Additionally, Maple Grove will include a collection of stores offering discounts to v [...]
Posted: Monday, November 5th 2007
New BlinkBox Offers User Generated Ads for Movies & TV Shows
A UK-based startup called BlinkBox allows users to browse mountains of pre-created clips from movies and TV shows, then add personalized messages to the beginning.
Messages and clips can then be shared through a link, embeddable code or mobile device, according to TechCrunch. After the video plays, a link invites users to purchase or rent the full movie or T [...]
Posted: Tuesday, October 23rd 2007
RockYou Partners with Like.com to Bring Shopping to Slideshows
Slideshow creator RockYou has partnered with visual shopping search engine Like.com.
The relationship brings comparison shopping to users seeking similar styles to those of their friends'.
The pairing brings a feature to RockYou that allows users to buy clothing similar to what friends are wearing, thanks to a Like "style drawer" that juts out from slideshows, [...]
Posted: Wednesday, September 5th 2007
Europe Adds Ratings to Online Gaming
With the pursuit of making online gaming safer and boost parental confidence, the Pan European Game Information initiative will begin rating online games that are available via PC, console and mobile, reports Next-Gen.
The ratings have been in development for 18 months and include a PEGI label that license holders display on packaging. There will also be a dedicated website [...]
Posted: Friday, July 6th 2007
Major Players Interested in Kid-Focused Virtual Worlds
Virtual communities geared toward kids are allegedly drawing interest by major media companies, reports GigaOM.
According to paidContent, Sony is in advanced talks to buy Canada-based Club Penguin for $500 million. News Corp. is also rumored to have offered $200 million for the [...]
Posted: Thursday, May 17th 2007
MTV, Logo Watchers Walk in Shoes of Stars
Fans of popular MTV and Logo shows can now go online to purchase clothing and other items worn or used by their favorite TV characters, according to a press release.
"Noah's Arc," a Logo show, and MTV's "The Hills" and "Laguna Beach" now contain an ineractive component. Viewers can go online after the show and purchase featured items on a ded [...]
Posted: Thursday, May 3rd 2007
NBA Joins Second Life in New Media Foray
Unlike less dedicated marketing pushes in the virtual world, the NBA wants residents of Second Life to keep coming back, reports Information Week.
NBA hired virtual world consultancy Electric Sheep Co. to develop a multiplicity of interactive offerings. Their virtual NBA Headquarters includes r [...]
Posted: Thursday, May 3rd 2007
2nd Life Offers 2nd Chance for Branding, Promos
Virtual world Second Life holds potential for real-life brand and product promotion, according to the latest GMI Poll by global market intelligence solutions provider Global Market Insite, Inc., writes MarketingCharts.
For example, 56% of Second Life users say the virtual world is a good promotional vehicle, and only 16 percent say they wou [...]
Posted: Thursday, April 26th 2007
New Virtual World Attracts 2MM Uniques
Gaia Online, a San Jose-based virtual world and social networking site has managed to keep under the radar while attracting troves of teens - clocking two million unique visitors last month, with 85 percent living in the U.S., according to GigaOM.
With the tagline, "the world's fastest growing online world hangout for teens," the website is able to attract so many visitors through its [...]
Posted: Tuesday, April 24th 2007