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Industry Buzz & Snippets: 10/28/09

Media Strategies: The WSJ's odd mobile application strategy. Disney offers iPhone app. Online Marketing Scams: Gawker   [...]
Posted: Wednesday, October 28th 2009

Google Eyes Digital Music Biz

Google appears to be prepping for a push into the digital music business, despite previous denials by the company. According to an article in the Financial Times, the search giant is readying plans to launch a music search service with two online music platforms - News Corp's MySpace, and Lala. The new service will be part of Google's On  [...]
Posted: Friday, October 23rd 2009

Talbots Restyles Online Customer Experience

Specialty women's apparel retailer The Talbots, Inc. is relaunching its e-commerce site with new functionality, features and personalization. The updates are designed to align its online shopping experience with in-store product offerings and catalog customer service, Retailer Daily reports  [...]
Posted: Monday, August 31st 2009

Sears Launches Online Home Project Management Tool

Broadline retailer Sears Holding Company is continuing to make good on its March 2009 promise to expand its global online strategy with the official launch  [...]
Posted: Friday, August 28th 2009

Dell, Moonfruit Claim Twitter Campaigns Effective

At a Twitter for Brands event hosted by New Media Age in London on Friday, Dell representatives said they have seen tangible uplifts in sales which can be directly attributed to marketing on Twitter. The brand's Twitter account has driven $3 million in sales since it began operation in 2007. Moonfruit, a website builder, also said Twitter campaigns have helped the brand. Moonfruit said it spent around 10,000 pounds ($16,400) on prizes for the campaign  [...]
Posted: Tuesday, August 25th 2009

Twitter to Add Latitude/Longitude Data to Tweets

Twitter is preparing to add an additional detail to each and every tweet published by its users: location, according to co-founder Biz Stone on the Twitter Blog. "A new API will allow developers to add latitude and longitude to any tweet," wrote Stone, adding that with "accurate, tweet-level data" you can immediately toggle to the tweets from users in your neighborhood or city -- even if you do not follow them. It w  [...]
Posted: Friday, August 21st 2009

Jambool Raises $5M for A-La-Carte Micropayments System

Jambool, the parent company of micropayment platform Social Gold, has raised $5 million in a funding round led by Madrona Venture Group, adding to the $1 million it raised in late 2008. Bay Partners reportedly also participated. Social Gold enables developers to easily implement a micropayments system into virtual worlds, social networking games and similar engagement offerings. Its suite includes an in-game payment system with support for credit cards, mobile payments and online transaction   [...]
Posted: Tuesday, August 18th 2009

Lands' End Sends Kids Packing

Direct specialty apparel retailer Lands' End, which launched an interactive website specifically targeted at female swimsuit shoppers in May 2009, is aiming another interactive website at another niche audience and product. Lands' End is off  [...]
Posted: Monday, August 3rd 2009

1-800-Flowers Pings Facebook for eCommerce

1-800-Flowers.com has enabled registered fans of its Facebook page to order floral arrangements right on Facebook. Customers can shop 1-800-Flowers.com and execute transactions without leaving Facebook. Using technology from online ad network Alvenda, the site also lets users gain access to an online product assortment by clicking on a "shop" button. They can browse items, place them in a cart, select a delivery date, and send. Planned upgrades include birthday calendars and group gifting  [...]
Posted: Thursday, July 30th 2009

'Webcam Social Shopper' Brings Dressing Rooms to Computer Monitors

Zugara has launched the Webcam Social Shopper, an app that weds Augmented Reality and Motion Capture technology to yield a private and virtual "trying-on" experiences for retail shoppers -- which can then put items in their shopping carts. E-retailers that implement the Zugara app can encourage clients to use it without downloading extra software; all they need is a printer and a webcam. To virtually try clothes on, a user must print out a Zugara "marker" a  [...]
Posted: Friday, July 17th 2009

Social Networking Gives Online Ads A Break

One morning in January, hundreds of commuters at the Liverpool Street Station in London started dancing. The feat was aired during a break in the reality television show Celebrity Big Brother as an advertising stunt for wireless telephone network T-Mobile. The ad was shown only once on television, but word of it spread via email message, blogs and social networks, until it was watched more than 15 million times on YouTube.    [...]
Posted: Tuesday, June 23rd 2009

Facebook Faces Fraud Allegations

Facebook's revenue target for 2009 is reportedly $550 million, nearly twice last year's $280 million; a large part of that revenue derives from cost-per-click (CPC) advertising from small advertisers. But recent news and complaints about click fraud of up to 100% has made these advertisers angry. Complaints (on WickedFire)  [...]
Posted: Monday, June 22nd 2009

Augmented Reality Technology Brings Useful Service to USPS

To strengthen the US Postal Service's position in online brand equity, as well as stimulate more use of the site and e-commerce sales, agency AKQA/DC launched the Virtual Box Simulator. The Virtual Box Simulator is a component of USPS's current campaign, "A Simpler Way to Ship," and its objective is to leverage augmented reality technology in a way that is practical for USPS clients. Users print a little eagle off the website, switc  [...]
Posted: Friday, June 12th 2009

Google Wave Integrates Email, Data Sharing, Tweets

Google demonstrated a new product, Google Wave, yesterday at the Google I/O conference in San Francisco. Google Wave is the result of a multiyear project bent on integrating e-mail, instant messaging, photo sharing, and possibly social networking. Components of Twitter, Friendfeed, and Facebook, alongside other internet discussions, can be aggregated in one interface, stream-of-consciousness-style. Users   [...]
Posted: Friday, May 29th 2009

Sears and Kmart Try the Social Media 'My'

Hoping to ingratiate themselves to today's social media-savvy shoppers, Kmart and parent company Sears are test-driving two new community sites: MySears and MyKmart. Built with help from consumer review socnet Viewpoints, the site enables users to write reviews, view polls and blogs, and follow either retailer on Facebook, Twitter, YouTube and LinkedIn. Videos, a "featured revi  [...]
Posted: Thursday, May 7th 2009

AOL Resuscitates Comparison Shopping Site

Tomorrow AOL will relaunch AOL Shopping, a comparison shopping site that emphasizes deals, bargains and coupons. The site showcases monthly specials from retailers across a handful of categories, including cookware, appliances and electronics. Each month the deals change; and a new suite of advertisers are expected to pepper the mix, including Barnes & Noble, Sears, Dell, Sephora and Bank of America. The site also features coupons from PriceGrabber.co  [...]
Posted: Tuesday, April 14th 2009

Netflix Connects Users with Facebook

Online consumer entertainment retailer Netflix, which publicized intentions to focus more on its online content streaming service, is expanding its internet presence through a partnership with social networking site Facebook. Using the Facebook Connect extension of the social networking platform, Netflix customers who are Facebook members can seamlessly link both accounts, the company explains. This will allow Netflix customer  [...]
Posted: Thursday, March 26th 2009

YouTube's Supersized Masthead Draws 'Encouraging' Engagement

Last Friday Google expanded an existing YouTube masthead ad into a "crosstalk ad unit," according to Adam Stewart, Industry Director-Media and Entertainment at Google. "It's a high-reach, high-impact ad unit that can deliver results," he said. It's also much larger than typical mastheads, reflecting growing eagerness by major online brands to unroll bigger, more engaging banner ad units to draw  [...]
Posted: Tuesday, March 24th 2009

YouTube, Universal Plan Premium Music Video Hub

YouTube and Universal Music Group are contemplating an alliance by which the former would build a music video hub for the latter. According to The Wall Street Journal, YouTube will also provide ad sales support and a platform to distribute Universal video content to other sites. The pending project's been tentatively dubbed "Vevo" and has been underway since last year. People familiar with the matter   [...]
Posted: Friday, March 6th 2009

Droga5's Honeyshed Dries Up at Week's End

Honeyshed, a web shopping venture launched by Droga5 and backed by Publicis, is shuttering at the end of the week for financial reasons. "Honeyshed was a great experience and an idea we all firmly believed in," founder David Droga stated somberly. "Sadly our ambitions weren't quite in sync with the economy." The site launched as a branded entertainment experiment in 2007. It relaunched in Nove  [...]
Posted: Tuesday, February 3rd 2009