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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 75 | 23 |
| » ad pricing | 3 | 95 |
| » ad selling | 16 | 82 |
| » ad targeting | 44 | 54 |
| » ad technologies & vendors | 25 | 73 |
| » affiliate marketing | 4 | 94 |
| » agencies & ad departments | 9 | 89 |
| » alternative marketing | 68 | 30 |
| » Asia/Pacific | 4 | 94 |
| » automotive | 3 | 95 |
| » b2b | 2 | 96 |
| » best practices | 12 | 86 |
| » biz buzz | 44 | 54 |
| » branding | 49 | 49 |
| » broadband | 24 | 74 |
| » campaigns & creatives of note | 39 | 59 |
| » case studies | 4 | 94 |
| » co-op marketing & partnerships | 20 | 78 |
| » computers & tech | 10 | 88 |
| » consumer packaged goods | 15 | 83 |
| » CRM | 1 | 97 |
| » cross media | 22 | 76 |
| » demographics | 24 | 74 |
| » direct marketing | 12 | 86 |
| » domain names | 29 | 69 |
| » email marketing | 3 | 95 |
| » entertainment | 78 | 20 |
| » Europe | 5 | 93 |
| » events | 1 | 97 |
| » finance | 1 | 97 |
| » I-PR & business communications | 1 | 97 |
| » instant messaging marketing | 2 | 96 |
| » intrusive formats | 2 | 96 |
| » legal, government & regulation | 7 | 91 |
| » loyalty & retention | 16 | 82 |
| » major account moves | 3 | 95 |
| » major brands | 49 | 49 |
| » major players news | 44 | 54 |
| » measurement & analytics | 8 | 90 |
| » minorities | 1 | 97 |
| » mobile marketing | 6 | 92 |
| » multi-channel marketing | 9 | 89 |
| » new and improved | 11 | 87 |
| » nonsense & parodies | 2 | 96 |
| » online ad market | 60 | 38 |
| » pearls of wisdom | 2 | 96 |
| » people | 4 | 94 |
| » personalization | 9 | 89 |
| » political parties & organizations | 5 | 93 |
| » privacy | 3 | 95 |
| » promotions | 5 | 93 |
| » publishing | 27 | 71 |
| » research & stats | 10 | 88 |
| » rich media | 19 | 79 |
| » search engine marketing | 9 | 89 |
| » signs of doom | 2 | 96 |
| » signs of recovery | 1 | 97 |
| » signs of what's to come | 43 | 55 |
| » small business | 1 | 97 |
| » subscribe to marketingwonk daily | 1 | 97 |
| » syndication & RSS | 5 | 93 |
| » technical innovation | 11 | 87 |
| » telecom | 3 | 95 |
| » text ads | 5 | 93 |
| » tools & software | 13 | 85 |
| » top stories | 3 | 95 |
| » travel | 3 | 95 |
| » user experience | 44 | 54 |
| » viral marketing & social media | 14 | 84 |
| » weblog marketing | 7 | 91 |
| » women | 11 | 87 |
| » worst practices | 7 | 91 |
| » Youth | 23 | 75 |
Industry Buzz & Snippets: 12/08/09
Media Strategies:
Conde Nast, Hearst, Meredith, News Corp and Time to JV in e-readers.
CNN invests in neighborhood news feed Outside.In.
Springer to launch [...]
Posted: Tuesday, December 8th 2009
Industry Buzz & Snippets: 10/28/09
Media Strategies:
The WSJ's odd mobile application strategy.
Disney offers iPhone app.
Online Marketing Scams:
Gawker [...]
Posted: Wednesday, October 28th 2009
Facebook Invites Charities into Experimental Gift Shop
At the Social Good Conference on Friday, marketing/outreach director Randi Zuckerberg announced Facebook would be opening its new "credits" platform to four non-profits: Project Red, Toms Shoes, Kiva and the Wold Wildlife Fund.
The non-profits add to the four online gift and greeting companies that were invited to try the platform last week: American Greetings Interactive, GreetBeatz, Someecards and Real Gifts.
"We are exploring ways for developers to use the Gift Shop to offer...virtual, [...]
Posted: Monday, August 31st 2009
Talbots Restyles Online Customer Experience
Specialty women's apparel retailer The Talbots, Inc. is relaunching its e-commerce site with new functionality, features and personalization.
The updates are designed to align its online shopping experience with in-store product offerings and catalog customer service, Retailer Daily reports [...]
Posted: Monday, August 31st 2009
Sears Launches Online Home Project Management Tool
Broadline retailer Sears Holding Company is continuing to make good on its March 2009 promise to expand its global online strategy with the official launch [...]
Posted: Friday, August 28th 2009
Dell, Moonfruit Claim Twitter Campaigns Effective
At a Twitter for Brands event hosted by New Media Age in London on Friday, Dell representatives said they have seen tangible uplifts in sales which can be directly attributed to marketing on Twitter. The brand's Twitter account has driven $3 million in sales since it began operation in 2007.
Moonfruit, a website builder, also said Twitter campaigns have helped the brand. Moonfruit said it spent around 10,000 pounds ($16,400) on prizes for the campaign [...]
Posted: Tuesday, August 25th 2009
Twitter to Add Latitude/Longitude Data to Tweets
Twitter is preparing to add an additional detail to each and every tweet published by its users: location, according to co-founder Biz Stone on the Twitter Blog.
"A new API will allow developers to add latitude and longitude to any tweet," wrote Stone, adding that with "accurate, tweet-level data" you can immediately toggle to the tweets from users in your neighborhood or city -- even if you do not follow them. It w [...]
Posted: Friday, August 21st 2009
Jambool Raises $5M for A-La-Carte Micropayments System
Jambool, the parent company of micropayment platform Social Gold, has raised $5 million in a funding round led by Madrona Venture Group, adding to the $1 million it raised in late 2008. Bay Partners reportedly also participated.
Social Gold enables developers to easily implement a micropayments system into virtual worlds, social networking games and similar engagement offerings. Its suite includes an in-game payment system with support for credit cards, mobile payments and online transaction [...]
Posted: Tuesday, August 18th 2009
Lands' End Sends Kids Packing
Direct specialty apparel retailer Lands' End, which launched an interactive website specifically targeted at female swimsuit shoppers in May 2009, is aiming another interactive website at another niche audience and product. Lands' End is off [...]
Posted: Monday, August 3rd 2009
1-800-Flowers Pings Facebook for eCommerce
1-800-Flowers.com has enabled registered fans of its Facebook page to order floral arrangements right on Facebook.
Customers can shop 1-800-Flowers.com and execute transactions without leaving Facebook. Using technology from online ad network Alvenda, the site also lets users gain access to an online product assortment by clicking on a "shop" button. They can browse items, place them in a cart, select a delivery date, and send.
Planned upgrades include birthday calendars and group gifting [...]
Posted: Thursday, July 30th 2009
'Webcam Social Shopper' Brings Dressing Rooms to Computer Monitors
Zugara has launched the Webcam Social Shopper, an app that weds Augmented Reality and Motion Capture technology to yield a private and virtual "trying-on" experiences for retail shoppers -- which can then put items in their shopping carts.
E-retailers that implement the Zugara app can encourage clients to use it without downloading extra software; all they need is a printer and a webcam.
To virtually try clothes on, a user must print out a Zugara "marker" a [...]
Posted: Friday, July 17th 2009
Social Networking Gives Online Ads A Break
One morning in January, hundreds of commuters at the Liverpool Street Station in London started dancing. The feat was aired during a break in the reality television show Celebrity Big Brother as an advertising stunt for wireless telephone network T-Mobile.
The ad was shown only once on television, but word of it spread via email message, blogs and social networks, until it was watched more than 15 million times on YouTube.Â
[...]
Posted: Tuesday, June 23rd 2009
Facebook Faces Fraud Allegations
Facebook's revenue target for 2009 is reportedly $550 million, nearly twice last year's $280 million; a large part of that revenue derives from cost-per-click (CPC) advertising from small advertisers. But recent news and complaints about click fraud of up to 100% has made these advertisers angry.
Complaints (on WickedFire) [...]
Posted: Monday, June 22nd 2009
Nestle Puts Tweets Inside Ad Units
Food mogul Nestle has turned to Twitter for an ad campaign to promote JuicyJuice, reports AdAge.
Juicy Juice is not the first brand to integrate Twitter into an ad campaign, but it is the first to allow users to post tweets within an ad unit that appears anywhere on the web.
The ad unit will be tested for one month on mom-targeted sites [...]
Posted: Friday, June 12th 2009
Augmented Reality Technology Brings Useful Service to USPS
To strengthen the US Postal Service's position in online brand equity, as well as stimulate more use of the site and e-commerce sales, agency AKQA/DC launched the Virtual Box Simulator.
The Virtual Box Simulator is a component of USPS's current campaign, "A Simpler Way to Ship," and its objective is to leverage augmented reality technology in a way that is practical for USPS clients.
Users print a little eagle off the website, switc [...]
Posted: Friday, June 12th 2009
Sears and Kmart Try the Social Media 'My'
Hoping to ingratiate themselves to today's social media-savvy shoppers, Kmart and parent company Sears are test-driving two new community sites: MySears and MyKmart.
Built with help from consumer review socnet Viewpoints, the site enables users to write reviews, view polls and blogs, and follow either retailer on Facebook, Twitter, YouTube and LinkedIn. Videos, a "featured revi [...]
Posted: Thursday, May 7th 2009
AOL Resuscitates Comparison Shopping Site
Tomorrow AOL will relaunch AOL Shopping, a comparison shopping site that emphasizes deals, bargains and coupons.
The site showcases monthly specials from retailers across a handful of categories, including cookware, appliances and electronics. Each month the deals change; and a new suite of advertisers are expected to pepper the mix, including Barnes & Noble, Sears, Dell, Sephora and Bank of America.
The site also features coupons from PriceGrabber.co [...]
Posted: Tuesday, April 14th 2009
Pixazza Launches Crowdsourced 'AdSense for Images'
Photo ad network Pixazza has launched an e-commerce feature that enables viewers to click on items in an image, then view online product listings for them.
The service enables web publishers to add little yellow tags to items in an image. When users hover over the tag, a product listings box appears that enables them to click through to retailers and make purchases. Websites like iamnotobsessed.com have been testing the feature since last fall, [...]
Posted: Friday, March 27th 2009
Twitter to Charge for As-Yet-Unspecified Add-Ons
Twitter is further solidifying plans to implement a premium account structure for "power" users or companies.
Co-Founder Biz Stone confirmed that the company recently hired a product manager to develop commercial accounts, but reiterated that the service would be "free to use by everyone," and for-profit services would be add- [...]
Posted: Thursday, March 26th 2009
iBokan: Confessions Of An iPhone App Developer
A recent evaluation of a pricing experiment by iPhone developer Team iBokan, presented as a guest blog on TechCrunch, reveals some of the things app developers should try to avoid.
Armed with app download tracking tools and a post-hoc common sense, developer Bo Wang shares insight into the cogs of app development, as well as lessons learned from a pricin [...]
Posted: Monday, March 23rd 2009