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Industry Buzz & Snippets: 12/08/09

Media Strategies: Conde Nast, Hearst, Meredith, News Corp and Time to JV in e-readers. CNN invests in neighborhood news feed Outside.In. Springer to launch  [...]
Posted: Tuesday, December 8th 2009

Industry Buzz & Snippets: 10/28/09

Media Strategies: The WSJ's odd mobile application strategy. Disney offers iPhone app. Online Marketing Scams: Gawker   [...]
Posted: Wednesday, October 28th 2009

Talbots Restyles Online Customer Experience

Specialty women's apparel retailer The Talbots, Inc. is relaunching its e-commerce site with new functionality, features and personalization. The updates are designed to align its online shopping experience with in-store product offerings and catalog customer service, Retailer Daily reports  [...]
Posted: Monday, August 31st 2009

Sears Launches Online Home Project Management Tool

Broadline retailer Sears Holding Company is continuing to make good on its March 2009 promise to expand its global online strategy with the official launch  [...]
Posted: Friday, August 28th 2009

Jambool Raises $5M for A-La-Carte Micropayments System

Jambool, the parent company of micropayment platform Social Gold, has raised $5 million in a funding round led by Madrona Venture Group, adding to the $1 million it raised in late 2008. Bay Partners reportedly also participated. Social Gold enables developers to easily implement a micropayments system into virtual worlds, social networking games and similar engagement offerings. Its suite includes an in-game payment system with support for credit cards, mobile payments and online transaction   [...]
Posted: Tuesday, August 18th 2009

Lands' End Sends Kids Packing

Direct specialty apparel retailer Lands' End, which launched an interactive website specifically targeted at female swimsuit shoppers in May 2009, is aiming another interactive website at another niche audience and product. Lands' End is off  [...]
Posted: Monday, August 3rd 2009

1-800-Flowers Pings Facebook for eCommerce

1-800-Flowers.com has enabled registered fans of its Facebook page to order floral arrangements right on Facebook. Customers can shop 1-800-Flowers.com and execute transactions without leaving Facebook. Using technology from online ad network Alvenda, the site also lets users gain access to an online product assortment by clicking on a "shop" button. They can browse items, place them in a cart, select a delivery date, and send. Planned upgrades include birthday calendars and group gifting  [...]
Posted: Thursday, July 30th 2009

'Webcam Social Shopper' Brings Dressing Rooms to Computer Monitors

Zugara has launched the Webcam Social Shopper, an app that weds Augmented Reality and Motion Capture technology to yield a private and virtual "trying-on" experiences for retail shoppers -- which can then put items in their shopping carts. E-retailers that implement the Zugara app can encourage clients to use it without downloading extra software; all they need is a printer and a webcam. To virtually try clothes on, a user must print out a Zugara "marker" a  [...]
Posted: Friday, July 17th 2009

Social Networking Gives Online Ads A Break

One morning in January, hundreds of commuters at the Liverpool Street Station in London started dancing. The feat was aired during a break in the reality television show Celebrity Big Brother as an advertising stunt for wireless telephone network T-Mobile. The ad was shown only once on television, but word of it spread via email message, blogs and social networks, until it was watched more than 15 million times on YouTube.    [...]
Posted: Tuesday, June 23rd 2009

Augmented Reality Technology Brings Useful Service to USPS

To strengthen the US Postal Service's position in online brand equity, as well as stimulate more use of the site and e-commerce sales, agency AKQA/DC launched the Virtual Box Simulator. The Virtual Box Simulator is a component of USPS's current campaign, "A Simpler Way to Ship," and its objective is to leverage augmented reality technology in a way that is practical for USPS clients. Users print a little eagle off the website, switc  [...]
Posted: Friday, June 12th 2009

Sears and Kmart Try the Social Media 'My'

Hoping to ingratiate themselves to today's social media-savvy shoppers, Kmart and parent company Sears are test-driving two new community sites: MySears and MyKmart. Built with help from consumer review socnet Viewpoints, the site enables users to write reviews, view polls and blogs, and follow either retailer on Facebook, Twitter, YouTube and LinkedIn. Videos, a "featured revi  [...]
Posted: Thursday, May 7th 2009

AOL Resuscitates Comparison Shopping Site

Tomorrow AOL will relaunch AOL Shopping, a comparison shopping site that emphasizes deals, bargains and coupons. The site showcases monthly specials from retailers across a handful of categories, including cookware, appliances and electronics. Each month the deals change; and a new suite of advertisers are expected to pepper the mix, including Barnes & Noble, Sears, Dell, Sephora and Bank of America. The site also features coupons from PriceGrabber.co  [...]
Posted: Tuesday, April 14th 2009

Pixazza Launches Crowdsourced 'AdSense for Images'

Photo ad network Pixazza has launched an e-commerce feature that enables viewers to click on items in an image, then view online product listings for them. The service enables web publishers to add little yellow tags to items in an image. When users hover over the tag, a product listings box appears that enables them to click through to retailers and make purchases. Websites like iamnotobsessed.com have been testing the feature since last fall,   [...]
Posted: Friday, March 27th 2009

Lucky's iPhone App Steers Ladies into Local Stores

Lucky, the Condé Nast publication about "shopping and style," released an iPhone application that lets shoppers locate a particular brand, color, and size of shoe in nearby stores. The Lucky at Your Service app taps into inventories of stores carrying the 70+ types of shoes listed in the magazine's March shoe guide, then narrows the search down to those with the model in stock. It then uses iPhone's GPS capability -- or an entered ZIP code -- to zero in on stores closest to the user,   [...]
Posted: Wednesday, February 4th 2009

Droga5's Honeyshed Dries Up at Week's End

Honeyshed, a web shopping venture launched by Droga5 and backed by Publicis, is shuttering at the end of the week for financial reasons. "Honeyshed was a great experience and an idea we all firmly believed in," founder David Droga stated somberly. "Sadly our ambitions weren't quite in sync with the economy." The site launched as a branded entertainment experiment in 2007. It relaunched in Nove  [...]
Posted: Tuesday, February 3rd 2009

'Power Shoppers' Seek Freshness, Personality in e-Tail

As American consumers grow more familiar with, and dependent on, online shopping, expectations about the quality of their experience increase dramatically. Natch, the stakes also get higher for retailers, writes Retailer Daily. Power shoppers - those that shop online at least three times per month - have the highest expectations,   [...]
Posted: Thursday, January 29th 2009

BeatMyPrice Brings Lowest 'Net Rates to Reticent Shoppers

Stateless Systems, the developers of online coupon site RetailMeNot, launched BeatMyPrice.com. The premise is simple: users enter the item they want to buy, the URL where they saw the item for sale, and the price to beat. An adjusting slider enables them to narrow results by preferred price point. By entering a URL and price point, users do two   [...]
Posted: Tuesday, November 11th 2008

SmartyPig: Higher Savings, Wiser Spend, Over 'Net

Observing how the economy has affected discretionary spending, a service called SmartyPig aims, with a friendly face and soothing pink motif, to help users save ... and pass savings on from online retailers. The site launched this year. Its modus operandi is to help users build online savings goals for major purchases, including travel, electronic devices and gifts for the holidays. A high-yie  [...]
Posted: Thursday, October 30th 2008

TurnTo Widget Socializes Online Shopping

A big part of the online shopping experience is reading product reviews from anonymous customers. One media company hopes to make those reviews a little more personal. TurnTo Networks introduced the beta version of a social-shopping network that gives potential customers access to recommendations and feedback from friends rather than strangers, writes Internet Retailer (  [...]
Posted: Friday, September 12th 2008

Virtual Merch Not so Ephemeral, After All

Virtual world marketing was all the rage in '06, and then, it wasn't. And 2008 hasn't done much to clarify whether it's in again - or totally out. Just 1.9 percent of marketers are using virtual worlds, compared with blogs (25.6 percent), online video (24.4) and social networks (18.1),   [...]
Posted: Friday, August 22nd 2008