Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 211 | 136 |
| » ad pricing | 30 | 317 |
| » ad selling | 109 | 238 |
| » ad targeting | 163 | 184 |
| » advertainment | 25 | 322 |
| » Advertising | 1 | 346 |
| » affiliate marketing | 20 | 327 |
| » agencies & ad departments | 43 | 304 |
| » alternative marketing | 65 | 282 |
| » Asia/Pacific | 8 | 339 |
| » automotive | 9 | 338 |
| » b2b | 19 | 328 |
| » best practices | 32 | 315 |
| » biz buzz | 105 | 242 |
| » branding | 39 | 308 |
| » broadband | 25 | 322 |
| » campaigns & creatives of note | 39 | 308 |
| » case studies | 10 | 337 |
| » co-op marketing & partnerships | 34 | 313 |
| » computers & tech | 36 | 311 |
| » consumer packaged goods | 12 | 335 |
| » CRM | 4 | 343 |
| » cross media | 33 | 314 |
| » demographics | 21 | 326 |
| » direct marketing | 79 | 268 |
| » domain names | 16 | 331 |
| » don't believe the hype | 6 | 341 |
| » email marketing | 29 | 318 |
| » entertainment | 49 | 298 |
| » Europe | 17 | 330 |
| » events | 1 | 346 |
| » finance | 9 | 338 |
| » global | 5 | 342 |
| » healthcare | 2 | 345 |
| » How-to | 1 | 346 |
| » instant messaging marketing | 4 | 343 |
| » interviews | 1 | 346 |
| » intrusive formats | 10 | 337 |
| » Latin America | 1 | 346 |
| » legal, government & regulation | 42 | 305 |
| » loyalty & retention | 7 | 340 |
| » major account moves | 10 | 337 |
| » major brands | 60 | 287 |
| » major players news | 141 | 206 |
| » measurement & analytics | 58 | 289 |
| » media convergence | 42 | 305 |
| » minorities | 1 | 346 |
| » mobile marketing | 72 | 275 |
| » multi-channel marketing | 23 | 324 |
| » new and improved | 59 | 288 |
| » online ad market | 151 | 196 |
| » pearls of wisdom | 15 | 332 |
| » people | 15 | 332 |
| » personalization | 14 | 333 |
| » political parties & organizations | 4 | 343 |
| » privacy | 26 | 321 |
| » promotions | 10 | 337 |
| » publishing | 83 | 264 |
| » real estate | 4 | 343 |
| » research & stats | 68 | 279 |
| » rich media | 42 | 305 |
| » search engine marketing | 108 | 239 |
| » sex sells | 1 | 346 |
| » signs of doom | 8 | 339 |
| » signs of recovery | 2 | 345 |
| » signs of what's to come | 99 | 248 |
| » small business | 23 | 324 |
| » spam & anti-spam | 17 | 330 |
| » Spanish-speaking | 4 | 343 |
| » syndication & RSS | 8 | 339 |
| » technical innovation | 34 | 313 |
| » telecom | 13 | 334 |
| » text ads | 59 | 288 |
| » tools & software | 109 | 238 |
| » top stories | 43 | 304 |
| » travel | 2 | 345 |
| » user experience | 70 | 277 |
| » viral marketing & social media | 44 | 303 |
| » weblog marketing | 9 | 338 |
| » women | 4 | 343 |
| » worst practices | 13 | 334 |
| » Youth | 13 | 334 |
Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications
Ad Technology:
Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers
Business Strategies:
Creating True Accountability for the Customer Experience
Campaig [...]
Posted: Thursday, May 10th 2012
QR Codes for the Harried
Studies have show that QR codes are best aimed at certain demographics--usually male, upper income and beyond the teen and twenty-something years. Another category, some retailers are discovering, is the harried commuter.
Well.ca, an online retailer of health and beauty supplies, has borrowed a retail concept--the pop-up store---and adapted it to the digital world via a QR code. Pop up stores, usually seen around the holidays, are temporary small-sized outposts usually establis [...]
Posted: Monday, April 9th 2012
Top News: Paramount, Google movie rentals | AdWords conversion tracking | Social energy app
Ecommerce:
Paramount, Google link up for movie rentals.
Search:
Google AdWords ad extensions get conversion tracking.
Social Media:
Palo Alto [...]
Posted: Wednesday, April 4th 2012
Top News: Facebook's lead in display ads | Apple's new retail chief | Email fights back against spam
Online Ad Market:
Facebook builds lead in display ads as its IPO approaches.
Retail/Ecommerce:
Tim Cook taps John Browett, CEO of Dixons, to head his retail empire.
Mobile Computing:
Demand for iPhones in China c [...]
Posted: Tuesday, January 31st 2012
How Big Can E-cards Be If Macy's Offers a Recyclable One?
This was the year that e-cards--especially those beefed up with social and mobile features--was to make a splash. Macy's, however, is rolling out a recyclable gift c [...]
Posted: Wednesday, December 21st 2011
My Local Walmart Launches
Walmart is rolling out its latest social retail initiative – My Local Walmart. It is a partnership with Facebook to connect its fans with local stores and local deals.
Earlier this week’s Walmart Facebook page gained 51,460 followers, according to Inside Facebook, making it one of the most popular of the week.
[...]
Posted: Friday, November 11th 2011
How Quickly the Daily Deal Market Shifts
Google, slow out of the gate with its daily deal product offering, is taking steps to gain significant momentum. Groupon, one of the sector’s market-makers, is getting ready to replace 10% of its sales staff, Reuters reports.
At the beginning of the year the daily deal market seemed to be a necessity for local online marketers. The category was said to have revived local se [...]
Posted: Thursday, October 27th 2011
Spotlight on Takeover Mobile Ad Formats Fades as M-commerce Takes Center Stage
Mobile e-commerce is becoming more of a tangible reality and less a goal for companies. The latest example is eBay, which has revised its global m-commerce forecast to predict it will generate close to $5 billion in sales volume this year, $1 billion more than it predicted earlier this year, according to Cellular News. Increasingly, mobile ads are reflecting this new orientation.
Consider a new ad Starbucks is running [...]
Posted: Monday, October 24th 2011
Top News: Walmart to localize Facebook offers | Google search share rises | Mobile search spend
Search:
Google’s U.S. search share rises to 65.3%; Yahoo declines.
Social Media:
Wal-Mart to localize offers for Facebook fans.
Social game [...]
Posted: Tuesday, October 11th 2011
Closing Bell: Xbox TV content | New Amazon tax deal | Removing ads from Kindle
Convergence:
Microsoft unveils Xbox TV content deals.
Mobile Computing:
Got an iPhone hangover?
Online Ad Market:
Removing ads from new Kindle [...]
Posted: Thursday, October 6th 2011
Top News: Google's new video ad options | Latest Amazon tablet rumor | Facebook marketing partnerships
Online Ad Market:
Google expands video ad options.
TrueView video ads open treasure chest of AdWords inventory.
Mobile Computing:
Latest Amazon tablet rumor: [...]
Posted: Wednesday, September 28th 2011
For Now B2B Should Forget About Social Retail's Next Wave
Google and Facebook have announced a series of changes over the last week ranging from making Google+ open to everyone to an entirely new look and set of communication tools for Facebook. One underlying theme to these changes is a greater emphasis on social retail - and its int [...]
Posted: Friday, September 23rd 2011
Top News: Tapjoy launches ad service | Automakers increase mobile ad spending | New toy site on Amazon
Online Ad Industry:
Tapjoy launches in-app incentivised video ads service.
Mobile injection focus Of Kenshoo, Omnicom deal.
Automakers increase mobile ad spendi [...]
Posted: Tuesday, September 20th 2011
Google Hopes +1 Will Fuel Still-spluttering Social Retail
Google has made updates to the +1 button that will allow shoppers to share retail product information on Google+. The point, writes Brian Lam with Google, is to place personal recommendations on the Google search results page. Lam is talking about social search for retail - a concept that even broken down into its component parts of social and search, can be hit or miss for retail.
Some retai [...]
Posted: Friday, August 26th 2011
Doubts Grow about Daily Deal Sustainability
Groupon is sowing more doubts about the long-term sustainability about the very model that it created as it continues to make public its finances in the run up to its IPO.
Its net loss in the second quarter of this year almost tripled compared to the same period last year with its hire of 1,000 plus employees, TechCrunch points out. The company has grown from 37 [...]
Posted: Wednesday, August 10th 2011
As Brick-and-Mortar Stores Resize, So Will Location-based Promotions
Best Buy raised eyebrows earlier this year when it announced a change in its brick-and-mortar strategy. Best Buy, in short is downsizing space in its Big Box properties, subletting to related retailers. It is not the only one who has found the fundamentals of retailing working against it - Wal-mart as well is launching a wave of stores that are much smaller than its trademark SuperCenters.
Although not immediately apparent, online marketing and related retail technologies will [...]
Posted: Friday, August 5th 2011
Closing Bell: AOL magazine iPad app | FCC helps consumers choose broadband | iPad design
Publishing:
AOL launches personalized magazine iPad app.
Broadband:
FCC unveils study results to help consumers choose broadband.
Ad Technologies:
Apple caves to competition o [...]
Posted: Tuesday, August 2nd 2011
Top News: Bing | Google+ stalling? | Match.com | privacy | Flash
Search:
Can Microsoft make you 'Bing'?
Social Media:
Google+ faces hurdles on its ascent.
Ecommerce:
Inside [...]
Posted: Monday, August 1st 2011
Spanish Social Media Can Serve as a Substitute to a Full Blown Translated Retail Site
Nissan Americas is launching a Spanish-language Facebook page, offering Spanish-language information on Nissan's vehicles. The reason, according to Erich Marx, Nissan's director of interactive marketing, is obvious: "Research shows that Latino [...]
Posted: Monday, July 25th 2011
Top News: Google+ to include analytics | PittPatt | NYT paywall pays off | Mobile in Africa
Social Media:
Google+ business profiles to include analytics & more.
Google Plus deleting accounts en masse: no clear answers.
Google VP: Why Google+ [...]
Posted: Monday, July 25th 2011