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- Showing 1 - 7 of 7
A Last-Minute Holiday Survival Checklist for Companies
eMarketer estimates US retail ecommerce holiday sales will rise 16.8% this year compared to last, reaching $46.7 billion. That is a growth rate nearly five times as fast as the overall retail industry--and a wave of spending that no brand can afford to miss.
Yet missed or fumbled online sales opportunities will happen--not because of consumer frugality, although certainly that will be a factor. No, brands will lose ou [...]
Posted: Monday, November 21st 2011
How to: Stop shopping cart abandonment with one step | Avoid spiders
How to Stop Shopping Cart Abandonment With One Step
A lot has been written about this, including here in MarketingVOX and here and [...]
Posted: Tuesday, August 9th 2011
How to: Make sure a retail site redesign doesn't hurt conversions | Grow an email marketing list
How to Make Sure a Retail Site Redesign Doesn't Hurt Conversions
Conceivably a retail site redesign may not affect search engine traffic, but still impact a conversion rate, writes Rob Snell, owner of Gun Dog Supply, as a guest blogger for Search Engine Land. He tells of a retailer that switched from a template with 2 [...]
Posted: Tuesday, July 5th 2011
How To: Track Transactions To Initial Referrer
Marketers dishing dough for site traffic via AdWords may not know that many final transactions don't occur until later - when users return to the site organically. And Google Analytics, by default, attributes transactions to the last referrer.
This how-to by ROI Revolution offers a way to change your Google Analytics Trac [...]
Posted: Wednesday, June 3rd 2009
How To: Optimize For Conversion In Organic Search Results
SEO success - traditionally measured by target keyword rankings and traffic - should be measured by ROI instead, according to a presentation given at eMetrics San Jose 2009.
Below, some highlights (via Search Engine Land).
Rather than rankings and traffic, focus on conversions - that is, impact on revenue - as measures of success.
Calculate the ROI o [...]
Posted: Wednesday, May 20th 2009
How-to: A Rough Guide To Advertising On Facebook
A recent collaborative effort by SEOmoz CEO Randfish and David Klein offers advice on how best to leverage advertising on Facebook and build investment confidence in the space.
The following is a summary of their findings, posted on SEOmoz.com.
Facebook, sporting hundreds of millions of users, makes a compelling case for investing (chart [...]
Posted: Wednesday, March 18th 2009
How-To: 15 Tips for Effective Web Design
Developing a new website takes time and patience. Content should be presented in a readable, easily-accessible way, not just for the benefit of visitors but for search engines too.
To this end, Host-Review compiled 15 tips to help your site stand out:
1. Use a consistent color scheme.
The colors of your site have a significant impact on readability. Avoid clashing colours that make visitors [...]
Posted: Wednesday, August 13th 2008
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