Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 259 | 553 |
| » ad pricing | 24 | 788 |
| » ad selling | 107 | 705 |
| » ad targeting | 129 | 683 |
| » ad technologies & vendors | 99 | 713 |
| » advertainment | 43 | 769 |
| » Advertising | 1 | 811 |
| » affiliate marketing | 22 | 790 |
| » agencies & ad departments | 47 | 765 |
| » alternative marketing | 132 | 680 |
| » Asia/Pacific | 42 | 770 |
| » automotive | 25 | 787 |
| » b2b | 22 | 790 |
| » best practices | 72 | 740 |
| » Beyond Marketing | 1 | 811 |
| » Big Picture | 1 | 811 |
| » biz buzz | 219 | 593 |
| » branding | 61 | 751 |
| » broadband | 117 | 695 |
| » campaigns & creatives of note | 46 | 766 |
| » case studies | 9 | 803 |
| » co-op marketing & partnerships | 62 | 750 |
| » computers & tech | 94 | 718 |
| » consumer packaged goods | 60 | 752 |
| » CRM | 7 | 805 |
| » cross media | 84 | 728 |
| » demographics | 91 | 721 |
| » direct marketing | 276 | 536 |
| » domain names | 41 | 771 |
| » don't believe the hype | 14 | 798 |
| » email marketing | 43 | 769 |
| » entertainment | 206 | 606 |
| » Europe | 68 | 744 |
| » events | 2 | 810 |
| » finance | 33 | 779 |
| » global | 27 | 785 |
| » healthcare | 7 | 805 |
| » I-PR & business communications | 2 | 810 |
| » instant messaging marketing | 7 | 805 |
| » interviews | 2 | 810 |
| » intrusive formats | 13 | 799 |
| » Latin America | 11 | 801 |
| » legal, government & regulation | 90 | 722 |
| » loyalty & retention | 45 | 767 |
| » major account moves | 14 | 798 |
| » major brands | 139 | 673 |
| » major players news | 283 | 529 |
| » measurement & analytics | 44 | 768 |
| » media convergence | 140 | 672 |
| » minorities | 11 | 801 |
| » mobile marketing | 88 | 724 |
| » multi-channel marketing | 65 | 747 |
| » new and improved | 98 | 714 |
| » nonsense & parodies | 1 | 811 |
| » online ad market | 176 | 636 |
| » pearls of wisdom | 24 | 788 |
| » people | 34 | 778 |
| » personalization | 26 | 786 |
| » political parties & organizations | 33 | 779 |
| » privacy | 28 | 784 |
| » promotions | 29 | 783 |
| » publishing | 158 | 654 |
| » real estate | 9 | 803 |
| » research & stats | 322 | 490 |
| » rich media | 57 | 755 |
| » Sales | 1 | 811 |
| » search engine marketing | 116 | 696 |
| » Segmentation & Markets | 2 | 810 |
| » seniors | 10 | 802 |
| » sex sells | 3 | 809 |
| » signs of doom | 46 | 766 |
| » signs of recovery | 40 | 772 |
| » small business | 15 | 797 |
| » spam & anti-spam | 11 | 801 |
| » Spanish-speaking | 9 | 803 |
| » syndication & RSS | 11 | 801 |
| » technical innovation | 66 | 746 |
| » telecom | 52 | 760 |
| » text ads | 53 | 759 |
| » tools & software | 137 | 675 |
| » top stories | 150 | 662 |
| » travel | 33 | 779 |
| » user experience | 179 | 633 |
| » viral marketing & social media | 50 | 762 |
| » weblog marketing | 32 | 780 |
| » women | 22 | 790 |
| » worst practices | 29 | 783 |
| » Youth | 43 | 769 |
Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications
Ad Technology:
Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers
Business Strategies:
Creating True Accountability for the Customer Experience
Campaig [...]
Posted: Thursday, May 10th 2012
Top News: F-commerce | Google's digital glasses | E-reading's rise
Ecommerce:
Facebook e-commerce: the next big thing?
Signs of What's to Come:
Google takes wraps off Web-based digital glasses.
Security:
Biggest Ap [...]
Posted: Thursday, April 5th 2012
Top News: Mobile World Congress and smartphone trends | iOS security loophole | Groupon acquires Uptake
Mobile Computing:
5 smartphone trends at Mobile World Congress.
More feds ditch BlackBerrys.
Privacy:
New Mozilla browser add-on visualizes who is tracking you online.
[...]
Posted: Wednesday, February 29th 2012
The Impact of the PayPal Brand, Both Online and Off
Offering a PayPal option on a website can increase lifted average order value and reduce cart abandonment, writes Peter Borden at Monetate.com. Borden helped a client experiment with the PayPal button to see if it increased traffic. "Adding this simple reassurance to product detail pages not only lifted average order value by 1.03%, but it also reduced cart abandonment by 1.21%." Not a huge lift, he acknowledged [...]
Posted: Tuesday, February 7th 2012
Top News: Facebook timeline live in New Zealand | Yahoo updates Search BOSS | MoPub's games
Social Media:
Facebook timeline lands in New Zealand.
Search:
Yahoo updates Search BOSS with more developer tools.
Mobile Marketing:
MoPub to [...]
Posted: Wednesday, December 7th 2011
Top News: Yahoo, Microsoft, AOL's ad plan | Walmart acquires OnRiot | Windows 8
Online Ad Market:
Yahoo, AOL, Microsoft band together for ad plan.
Walmart acquires OneRiot.
Outsourcing license frenzy [...]
Posted: Wednesday, September 14th 2011
Top News: Ad slowdown expected | Amazon may launch digital book library | Tax breaks for gaming companies
Online Ad Market:
Ad agencies brace for slowdown.
Ecommerce:
Amazon in talks to launch digital-book library.
Can a marriage of AOL and Yahoo [...]
Posted: Monday, September 12th 2011
Top News: Yahoo to buy startup for premium ad sales | Millennial Media in talks about IPO | Twitter's permission change frustrates developers | Mobile handset sales up 19%
Online Ad Industry:
Yahoo to buy startup to boost premium ad sales.
Mobile Marketing:
Millennial Media said to be in talks with banks about IPO as mobile ads surge.
[...]
Posted: Thursday, May 19th 2011
Welcome to the Next Phase of Social Media Analytics, Wal-Mart Style
Kosmix is the developer of Tweetbeat Firsthand, a plug-in that scans the Internet for references to prominent people or organizations that have Twitter accounts and then provides readers of those pages with their latest tweets. The company is being acquired by Wal-Mart but, surprisingly to some social media tech aficionados, Tweetbeat Firsthand appears to be almost an afterthought - at least in terms of a social marketing application for the company.
Rather, Wal-mart is acqu [...]
Posted: Tuesday, April 19th 2011
Amazon Return Process Patent Points to New Era in Online Gift Giving
Amazon has received a patent for a process that would allow people to return gifts more easily – essentially, before they are even received.
The patent would allow users to indicate that they wanted to convert all gifts from a certain friend or relative – the Washington Post dubs her "poor Aunt Mildred" in its description of the patent – before they are sent. Ot [...]
Posted: Monday, December 27th 2010
Will iPhone 4 Usher in New M-Commerce Era?
Judging from the lines - not to mention Apple's and AT&T's back end processes getting stampeded by the preorder crush - the iPhone 4 is not only here but it is wildly popular.
One group watching the frenzy for the devices are retailers. The iPhone 4 comes equipped with features - longer battery life, the new screen, and the ability to multitask - that could propel mobile commerce into the mainstream, some have speculated. "Extended battery life will help m-commerce for the simple reason that [...]
Posted: Thursday, June 24th 2010
Procter & Gamble Goes Live with eStore; Marketing Insights to Come
Procter & Gamble's eStore is open to the general public after months of testing. But P&G - whose portfolio of brands includes Tide detergent, Pampers diapers, and Olay skin cream - did not get into e-tailing to merely sell its products to consumers. Rather, the site, which is operated by PFSweb, is meant to be a learning lab for P&G - one that will hopefully help its retail partners sell more products.
In short, it wants to figure out what works best in d [...]
Posted: Tuesday, May 25th 2010
Entertainment Weekly App Tries Dual Revenue Stream
Entertainment Weekly has launched an app for the iPad that is generating a dual revenue stream without charging users but, for now, not offering full content from the print edition.
E-commerce Model
The app reproduces its weekly 'Must List' of recommended movies, TV, books, and music, and offers users the opportunity to purchase them via integration with iTunes, Amazon and Fandango, according to AdAge. The [...]
Posted: Friday, April 16th 2010
Industry Buzz & News: 3/12/10
Ad Technologies:
Instant ads set the pace on the web.
Jumptap mulling mobile ad licensing program.
E-Commerce:
E-tailers should act fast to comply with Colorado's [...]
Posted: Friday, March 12th 2010
eBay Launches Rainforest Preservation Marketing Efforts
eBay has launched two green initiatives to position itself as a conservationist in the eyes of consumers. The online marketplace has unveiled a new green shopping hub that will help consumers find millions of green products, and launched its eBay Green Team Challenge that commits the online giant to save up to a quarter of a million acres of rainforest for consumers who reuse, [...]
Posted: Thursday, March 11th 2010
Understanding Local Listing Sites as Google Changes the Game
With little fanfare or formality Google has opened - widely - the definition of what it considers a 'review' for its Places Pages. The search engine is apparently using its newly-implemented sentiment analysis to reaching across hyperlocal blogs, local portals and news sites to retrieve blog entries, general editorial reporting and even blog comments to use as reviews, [...]
Posted: Thursday, February 11th 2010
P&G Launches eStore to Test Marketing Concepts
Procter & Gamble is launching a new ecommerce "learning lab" that the packaged goods giant says will test concepts and programs that can be reapplied across P&G’s retail partners in the hopes of growing consumer affinity for P&G brands and ultimately increasing sales.
The eStore is coming out now in beta with 5,000 invited consumers; it will roll out broadly in the U.S. in March or April, the company [...]
Posted: Wednesday, February 10th 2010
New Index Ranks Facebook Fans' Fashion Choices
A new index that tracks the popularity of fashion brands on Facebook has joined the growing number of social media marketing and measurement tools. Called the Stylophane Facebook Fashion Index, it was developed by Stylophane e-commerce provider, which also tracks the most popular brands on Facebook each month.
Launched last week, the Fashion Index updates daily and shows the percentage increase or decrease in th [...]
Posted: Monday, February 8th 2010
Industry Buzz & Snippets: 01/12/10
Ad Technology:
Real time price changes reflected in banner ads.
Consumer opinions online seen as curse, not gift.
Commission Junction vets [...]
Posted: Tuesday, January 12th 2010
Abandoned Shopping Carts Capture Link Between Discounts/Conversions
As deal-seeking becomes an ingrained behavior among consumers, shopping cart abandonment data is providing new insight into conversions, according to Charles Nicholls, chief strategy officer with SeeWhy.
Namely it is highlighting the growing link between discounts offered and conversions, he says. Since Black Friday and Cyber Monday online sales have remained h [...]
Posted: Friday, December 18th 2009