Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 271 | 804 |
| » ad pricing | 29 | 1046 |
| » ad selling | 100 | 975 |
| » ad targeting | 132 | 943 |
| » ad technologies & vendors | 79 | 996 |
| » advertainment | 12 | 1063 |
| » affiliate marketing | 29 | 1046 |
| » agencies & ad departments | 43 | 1032 |
| » alternative marketing | 84 | 991 |
| » Asia/Pacific | 25 | 1050 |
| » automotive | 42 | 1033 |
| » b2b | 32 | 1043 |
| » best practices | 137 | 938 |
| » biz buzz | 158 | 917 |
| » branding | 62 | 1013 |
| » broadband | 43 | 1032 |
| » campaigns & creatives of note | 35 | 1040 |
| » case studies | 19 | 1056 |
| » co-op marketing & partnerships | 27 | 1048 |
| » computers & tech | 58 | 1017 |
| » consumer packaged goods | 63 | 1012 |
| » CRM | 14 | 1061 |
| » cross media | 74 | 1001 |
| » demographics | 110 | 965 |
| » domain names | 10 | 1065 |
| » don't believe the hype | 4 | 1071 |
| » email marketing | 154 | 921 |
| » entertainment | 85 | 990 |
| » Europe | 64 | 1011 |
| » events | 8 | 1067 |
| » finance | 40 | 1035 |
| » global | 18 | 1057 |
| » healthcare | 5 | 1070 |
| » I-PR & business communications | 3 | 1072 |
| » instant messaging marketing | 5 | 1070 |
| » interviews | 3 | 1072 |
| » intrusive formats | 6 | 1069 |
| » Latin America | 4 | 1071 |
| » legal, government & regulation | 66 | 1009 |
| » loyalty & retention | 34 | 1041 |
| » major account moves | 3 | 1072 |
| » major brands | 102 | 973 |
| » major players news | 264 | 811 |
| » measurement & analytics | 93 | 982 |
| » media convergence | 80 | 995 |
| » minorities | 12 | 1063 |
| » mobile marketing | 48 | 1027 |
| » multi-channel marketing | 106 | 969 |
| » new and improved | 70 | 1005 |
| » nonsense & parodies | 5 | 1070 |
| » online ad market | 111 | 964 |
| » pearls of wisdom | 13 | 1062 |
| » people | 5 | 1070 |
| » personalization | 25 | 1050 |
| » political parties & organizations | 25 | 1050 |
| » privacy | 42 | 1033 |
| » promotions | 41 | 1034 |
| » publishing | 238 | 837 |
| » real estate | 10 | 1065 |
| » research & stats | 641 | 434 |
| » rich media | 44 | 1031 |
| » search engine marketing | 173 | 902 |
| » seniors | 7 | 1068 |
| » sex sells | 2 | 1073 |
| » signs of doom | 37 | 1038 |
| » signs of recovery | 32 | 1043 |
| » signs of what's to come | 276 | 799 |
| » small business | 36 | 1039 |
| » spam & anti-spam | 46 | 1029 |
| » Spanish-speaking | 8 | 1067 |
| » syndication & RSS | 9 | 1066 |
| » technical innovation | 24 | 1051 |
| » telecom | 23 | 1052 |
| » text ads | 69 | 1006 |
| » tools & software | 135 | 940 |
| » top stories | 322 | 753 |
| » travel | 88 | 987 |
| » user experience | 158 | 917 |
| » viral marketing & social media | 17 | 1058 |
| » weblog marketing | 25 | 1050 |
| » women | 35 | 1040 |
| » worst practices | 78 | 997 |
| » Youth | 23 | 1052 |
As They Ramp up Social Commerce, Will Brands Remember the Social Piece?
Last week Proctor & Gamble began selling Pampers diapers and wipes - along with an assortment of other products such as Tide, Oral B, Olay and Pantene - through its Pampers Facebook page. P&G has sold its products before via Facebook, namely its pre-sale of Pampers Cruisers with Dry Max; this initiative, though, it [...]
Posted: Monday, October 4th 2010
Senate Sniffs Out Shady Direct Marketing
A recently released Senate Commerce Committee staff report is taking aim at the dark side of 'aggressive' online direct marketing, and has singled out shady and controversial practices by three companies - Affinion, Vertru and Webloyalty, in addition to the hundreds of retailers that have used their services.
The report details purchase procedures in which consumers rarely realize they are signing up for a monthly cl [...]
Posted: Wednesday, November 18th 2009
Netflix Model Channels High-End Fashion
A new website is now offering women the chance to rent up to 160 different designer dress styles for a fraction of their retail cost - and then return them after they've been worn.
In a model similar to that used by Netflix, Rent the Runway is a rent-by-mail service that loans expensive dresses from designers like Diane Von Furstenberg and Proenza Schouler for about one-tenth their in-store cost.
The site, which finishes testing this week, also is [...]
Posted: Tuesday, November 10th 2009
Industry Buzz & Snippets: 09/21/09
Ad Networks and Analytics:
10 social media strategies from top brands.
Seven reasons to ramp up paid search.
AdMob vies for mobile advertising network leadership.
Agenci [...]
Posted: Monday, September 21st 2009
Offers.com: Another Day, Another Deal Site
Vertive, an Austin-based performance marketing company, launched a search engine for online deals and coupons, writes Search Engine Land.
The site, Offers.com, provides coupons and deals from more than 1,000 merchants. Each is classified by product or service into more than 150 categories with the option of further categorizing these into deals, coupon co [...]
Posted: Thursday, March 5th 2009
Nike Adds SocNet Sharing Feature to Marketing Emails
Beginning with a February 12 inbox blast, Nike incorporated a ShareThis button to the bottom of email messages promoting its Lunartrainer+iD product line.
ShareThis enables users to share portions of an email -- or website -- with friends across the networks they use, giving otherwise static messages a potentially "viral" quality. It and functionalities like it are dubbed "share with your network" (SWYN) links.
News of Nike's SWYN inclusion was reported by the [...]
Posted: Monday, February 23rd 2009
Email, Search & Display Show Strongest Online Performance
A large majority of marketing executives say email, search marketing, and display ads are their company's top performing advertising channels, and many plan to increase spending on them in 2009, according to a survey from Datran Media.
[...]
Posted: Thursday, February 19th 2009
Google: Checkout Icon Increases Ad Click-Thru 10%
On its Google Checkout page, Google claims a "Checkout" icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What's more, Google Checkout users purportedly convert 40% more than shoppers that haven't used Checkout in the past.
Google Checkout [...]
Posted: Wednesday, January 7th 2009
UK Shoppers Flock to 'Net before Christmas
UK online spend last month surged 26% from October -- and 16% from November of last year, according to figures released from the Interactive Media In Retail Group (IMRG) Capgemini e-Retail Sales Index on Tuesday.
The 26% surge in November sales was the highest of the year, [...]
Posted: Wednesday, December 17th 2008
Only 16% of Students Read Marketing Email
Today's high-school and college students started using email at an average age of 13. Most have had an email address for 8 years and have about 2.4 email addresses each, yet 61% say they 'never' or 'hardly ever' read marketing emails, says a survey from eROI, MarketingCharts reports.
The research, which was designed to uncover how students communi [...]
Posted: Thursday, December 11th 2008
55% of CMOs Are Disinterested in Social Networks
Despite the cultural phenomenon that Facebook and MySpace have become in the past few years, 55% of top-brand CMOs said they're not too interested (22%), or not interested at all (33%), in incorporating these and similar social-networking sites into their marketing strategies, according to a survey by Epsilon, MarketingCharts [...]
Posted: Monday, December 1st 2008
News Releases Not Just for Press, Serve Wide Variety of Functions
Press releases have historically been used by PR professionals to attract the attention of journalists and media outlets, but today's online news releases are now used by many types of marketers and small-business owners seeking to reach bloggers and customers, improve SEO results and drive website traffic, according to a [...]
Posted: Wednesday, November 26th 2008
Direct Marketing to Comprise 53% of '09 Ad Spend
Expenditures on direct marketing media and processes will again outpace general advertising in 2008 and 2009, and - though they will grow slowly - are on track to capture 53% of total advertising expenditures next year, according to a yearly forecast report from The Direct Marketing Association (DMA), [...]
Posted: Tuesday, November 25th 2008
1/5 of Marketers Send Emails After Users Unsubscribe
20% of top brand marketers keep sending additional emails to users, even after confirming requests from them to "unsubscribe" from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
[...]
Posted: Thursday, November 20th 2008
MostChoice to Fork Over $4.8M for Stuffing Rival with Fake Leads
A Colorado District Court jury awarded $4.8 million to NetQuote after ruling that its rival, MostChoice, submitted over 3500 false applications for insurance quotes to its website.
After receiving multiple complaints from insurers that it was filing unqualified leads, NetQuote conducted an investigation and discovered MostChoice had hired a contractor, Brandon Byrd, to submit falls apps to its site. Byrd [...]
Posted: Friday, November 14th 2008
Online Retail Traffic Down for 8th Consecutive Week
US visits to online retail websites have declined for the eighth consecutive week: For the week ended Oct. 25 visits to a custom category of 500 retail websites declined 3% from a year earlier, according to data from Hitwise, an Experian company, writes Retailer Daily.
The Hitwise Retail 500 Index accounted for 2.92% of all US web visits f [...]
Posted: Thursday, October 30th 2008
Economy to Significantly Slow Online Holiday Sales
US online retail sales this holiday season will reach $44 billion, a 12% increase over last year and the slowest growth rate to date - indicative of the difficult economic environment affecting formerly more resilient web buyers, according to a Forrester Research report, writes Retailer Daily.
[...]
Posted: Wednesday, October 29th 2008
One Easy Fix Could Cure Email Marketers' Impotence
As wallets slacken and consumers grow more conscious of where their money is going, online retailers have become more aggressive about using email to promote discounts.
A recent report found online shopping is more appealing as gas prices increase. Armed with this and other optimistic forecasts, nearly three-fourths of internet retailers are prepared to survive the economic climate -- an [...]
Posted: Monday, October 27th 2008
Luxury Consumption Index in Freefall
Luxury consumer confidence, as measured by Unity Marketing's Luxury Consumption Index (LCI), continued its downward trajectory in the third quarter 2008, dropping 10.7 points to reach a historic low of 40.3 points, reports Retaile [...]
Posted: Thursday, October 23rd 2008
For the First Time, Divided Shoppers Prefer Web to In-Store
For the first time, the web has surpassed the store as the preferred way for multi-channel shoppers to purchase holiday gifts, according to the e-tailing group's third annual "Mindset of the Multi-Channel Shopper Holiday Survey," sponsored by ATG, Retailer Daily reports.
[...]
Posted: Thursday, October 16th 2008