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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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AOL Patch Wobbles | Brands' Social Currency | Campaign Seeks Torturers | Regulators Target Facebook | Groupon Payout Lawsuit
Agency News:
JWT Appoints a Pair of Chief Creative Officers in New York
Business Strategies:
For AOL, a Costly Gamble On Local News Draws Trouble
Taco Bell, BK and Others [...]
Posted: Wednesday, May 23rd 2012
Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications
Ad Technology:
Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers
Business Strategies:
Creating True Accountability for the Customer Experience
Campaig [...]
Posted: Thursday, May 10th 2012
Saks' Online Makeover
Saks Fifth Avenue has revamped its online presence, via collaboration with Acquity Group.
The new online offering, Saks Direct, comes with several improvements to the online retail experience, including:
The deployment of an interactive merchandising tool, a proprietary application licensed and customized for Saks Direct, which has led to a 30% reduction in product setu [...]
Posted: Wednesday, November 23rd 2011
With Tablet En Route, Amazon, Hearst Partner on Content
With an eye on the tablet market, Amazon has inked an marketing, e-commerce and content relationship agreement with Hearst in which Amazon will become Hearst's single-largest third-party seller of print subscriptions for its magazines via digital channels.
An Uphill Climb for Amazon
Amazon’s forthcoming tablet has repeatedly been identifie [...]
Posted: Wednesday, September 14th 2011
Zynga to Launch Adventure World. Relevant Brands Take Note
Just as Best Buy is wrapping up a campaign it launched on Zynga's CityVille, the game-maker is prepping a new virtual game - and presumably, new virtual promotion opportunities for relevant brands.
Called Adventure World, the game will be on Facebook and the Zynga website. It sets the player on a quest, which can be made easier by buying virtual equipment along the way. (via [...]
Posted: Tuesday, September 6th 2011
Spanish Social Media Can Serve as a Substitute to a Full Blown Translated Retail Site
Nissan Americas is launching a Spanish-language Facebook page, offering Spanish-language information on Nissan's vehicles. The reason, according to Erich Marx, Nissan's director of interactive marketing, is obvious: "Research shows that Latino [...]
Posted: Monday, July 25th 2011
The Many Variations of Bloggers' Relationships to Brands
US fashion brand Forever 21 has signed on fashion blogger Bip Ling to represent it as it prepares to open its second store in the UK - a flagship establishment on Oxford Street. There is little doubt about Ling’s relationship with Forever 21: she stars in the chain's latest ad campaign for its high summer and autumn collections. As Forever 21 senior marketing manager Linda Chiang [...]
Posted: Monday, July 11th 2011
Closing Bell: Hulu to hit 1M paying customers | Amazon's Wag.com | More spear-phishing
Social Media:
Google under the blog-o-scope.
Hulu hurtling toward 1 million paying subscriber milestone.
Ecommerce:
Amazon [...]
Posted: Wednesday, July 6th 2011
Luxury Brands' Love/Hate Relationship with Digital Media
Recently luxury brand Boucheron deployed augmented reality on its website to let customers virtually try on glasses, rings, and watches both online and in-store. The 153-year-old jeweler’s result? It increased its web traffic by 50%, according to the High Low blog. Watchmaker Tissot is another luxury brand that [...]
Posted: Tuesday, June 7th 2011
Will iPhone 4 Usher in New M-Commerce Era?
Judging from the lines - not to mention Apple's and AT&T's back end processes getting stampeded by the preorder crush - the iPhone 4 is not only here but it is wildly popular.
One group watching the frenzy for the devices are retailers. The iPhone 4 comes equipped with features - longer battery life, the new screen, and the ability to multitask - that could propel mobile commerce into the mainstream, some have speculated. "Extended battery life will help m-commerce for the simple reason that [...]
Posted: Thursday, June 24th 2010
Target Unveils Scannable Mobile Coupon Campaign
Target is entering the increasingly crowded retail mobile coupon arena, launching a new national program that allows customers to receive coupons directly on their mobile phones and redeem them by scanning a barcode at checkout.
Target says it is the first national retailer to offer scannable mobile coupons directly to customers’ mobile phones for [...]
Posted: Friday, March 12th 2010
eBay Launches Rainforest Preservation Marketing Efforts
eBay has launched two green initiatives to position itself as a conservationist in the eyes of consumers. The online marketplace has unveiled a new green shopping hub that will help consumers find millions of green products, and launched its eBay Green Team Challenge that commits the online giant to save up to a quarter of a million acres of rainforest for consumers who reuse, [...]
Posted: Thursday, March 11th 2010
Industry Buzz & Snippets: 02/22/10
Measurement & Analytics:
Measurement is key to efficiency with online video advertising.
5 Twitter management tools you can't live without.
Campaigns:
New iPhone ads [...]
Posted: Monday, February 22nd 2010
100,000 Fans Send Target's February E-Card
Target is on track to replicate its Facebook campaign success last year with a similar - and scaled down - promotion it just launched.
Marrying two big events in February - the Super Bowl and Valentine's Day - in one promotion, the retailer has developed a football-themed e-card for Valentine's Day. Each card sent allows the person to vote in Target's charity contest. The retailer is giving away $1 [...]
Posted: Monday, February 8th 2010
Industry Buzz & Snippets: 12/30/09
Industry:
Four ways technology will change advertising in 2010.
Virtual Goods:
Virtual goods give web firms new revenue in ad slump.
Campaigns:
NHL goes [...]
Posted: Wednesday, December 30th 2009
Social Customer Service Gets Tested Post Holiday
This will be the first holiday season that social network customer service - companies that use Twitter or Facebook to augment more traditional customer service operations - will be truly tested.
Last year only a handful of major companies, including most notably Best Buy, had turned to Twitter or Facebook to answer questions about gadgets or return policies. This year dozens of large companies such as Comcast, Dell, Southwest Airlines and AT&T - and their customers - are relying on Twitter t [...]
Posted: Monday, December 28th 2009
AOL Rebrands on the Cheap
AOL is preparing for its spinoff from Time Warner on Dec. 9 with a new look and go-to-market strategy.
The company has unveiled a new logo - or rather, a set of interchangeable logos - to promote the breadth of the company's content and digital assets.
"It's one consistent logo with countless ways to reveal," AOL said in its announcement. More details about the strategy will be revealed on D [...]
Posted: Monday, November 23rd 2009
Industry Buzz & Snippets: 11/3/09
Online Ad Networks:
Microsoft and OpenX in deal to boost their online ad businesses.
Microsoft vs. Google: clash of the online advertising titans.
Microsoft and OpenX to swap refer [...]
Posted: Tuesday, November 3rd 2009
Industry Buzz & Snippets: 10/29/09
Media Strategies:
CBS digital guru to leave and start own shop
How Twitter search will help Google, Microsoft Bing.
Yahoo CEO says 6% operating margin 'unacceptable [...]
Posted: Thursday, October 29th 2009
Industry Buzz & Snippets: 10/21/09
Web 2.0 News and Trends:
Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin [...]
Posted: Wednesday, October 21st 2009