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Mexicans Use Phones to Pay for Meals, Taxi Trips

Major banks in Mexico, including Citigroup Inc. and BBVA, are partnering with mobile operators Telefonica SA and Iusacell to launch a mobile charge service, reports Reuters. Mobile users will soon be able to link savings accounts to their phones, so payments can be made to restaurants or taxis, for example, via text message. The offering is targe  [...]
Posted: Tuesday, August 26th 2008

Interactive Media Advertising Growth on Major Upswing

Interactive media's share of worldwide advertising expenditures is expected to hit 15 percent in 2009, almost double from four years ago, and will remain the main source of growth as ad spending in traditional media continues to decline, finds a study from WPP's GroupM, MarketingCharts writes. Ad s  [...]
Posted: Wednesday, June 25th 2008

875MM Consumers Shopped Online, Up 40% in 2 Years

Over 85 percent of the global online population has used the internet to make a purchase, increasing the market for online shopping by 40 percent in the past two years, according to the Nielsen Global Online Survey on internet shopping habits,   [...]
Posted: Wednesday, January 30th 2008

QuinceGirl Allies with Terra to Better Target Young Latinas

Considering the size of the Hispanic population, Quinceaneras -- elaborate debut parties for 15-year-old girls -- are increasingly embraced as a cross-border cultural trend with significant ad and revenue-generating potential. In response, Terra has formed an alliance with QuinceGirl.com to share bilingual content and create advertising packages, reports MediaBuyer  [...]
Posted: Wednesday, December 19th 2007

Business Travel Demand to Outpace Capacity, Drive Up Rates in '08

Demand for business travel services will again outweigh supply in 2008, driving rate increases for air travel, hotels, car rental and corporate meetings and events, according to (pdf) the American Express annual Global Business Travel Forecast, writes Market  [...]
Posted: Monday, October 29th 2007

Zune Launches Custom Player for Reggaeton Fans

While Apple dedicates specialty iPods to U2, Microsoft's Zune shoots for the Latin market with a customized Zune for reggaeton act Wisin & Yadel. The limited edition Wisen & Yadel Zune will hit Wal-Mart stores nationwide Oct. 29, according to Reuters, and will feature a new album by th  [...]
Posted: Monday, October 22nd 2007

MySpace CMO Reveals Ad Intentions at ad:tech Miami

In an interview with CNN's Alberto Padilla, CMO Shawn Gold discussed MySpace's near-term strategies for advertising. The ad:tech blog divulges that at some point the social networking site will conduct psychographic research on its users in the near future. In the fall, advertisers will also have the ability to implement micro-advertising. Targeting by zip  [...]
Posted: Thursday, June 28th 2007

Broadband Peaking, Wireless to Drive Growth

As internet dial-up access lives out its twilight years globally, broadband access seems to be peaking, according to the annual The Face of the Web study from Ipsos Insight. More than three-quarters (77%) of the global online population at the end of 2006 was accessing the internet via a broadband connection, compared with just 21% using a dial-up connection, according to the   [...]
Posted: Thursday, April 19th 2007

Music Industry Files 8,000 New Lawsuits Worldwide

A global music industry group has filed 8,000 lawsuits against alleged illegal file-sharers around the world in an effort to discourage online piracy. The International Federation of the Phonographic Industry (IFPI) on Tuesday said it had filed suits in 17 countries, including the first such actions in Brazil, Mexico and Poland, Reuters   [...]
Posted: Tuesday, October 17th 2006

Sony Ericsson Launches Music Download Service

Focusing on up-and-coming artists, mobile phone maker Sony Ericsson has launched its own music download service, M-BUZZ. The M-BUZZ service will initially feature new artists from the Sony/ATV Music label, Reuters reports. The service will use an enhanced version of PlayNow, the current version of which allows users to hear a clip of a r  [...]
Posted: Wednesday, September 20th 2006

Going Global Means Using the Local Lingo

Adding languages to websites will become a trend among retailers and other companies that seek a global audience, writes InternetRetailer, citing a new survey from web globalization consultants Byte Level Research LLC. Most multinationals offer multilingual websites, but few offer enough content in enough languages, the survey found. Some 87 percent of respondents said Chinese is the most important language to add to a global w  [...]
Posted: Monday, January 9th 2006

New York & Nigeria #1 in Fraud

New York is the worst - but not far off from Miami - for fraudulent e-commerce transactions in the U.S. The international list of highest fraud origins includes Nigeria (of course), Indonesia, Russia, China and an ignoble tie between the U.K. and Afghanistan, according to e-Commerce Times.   [...]
Posted: Thursday, February 10th 2005

Online Retailers Look Overseas for Growth

With U.S. online sales already accounting for mid single digit share of retail sales, online retailers are looking to foreign markets to help them boost growth, according to the Times. But it isn't proving as easy as merely translating sites into new languages, retailers are discovering. Many subtle differences between countr  [...]
Posted: Monday, January 10th 2005

Hispanics Showing Brand Differentiation Online

eMarketer: How Are Hispanics Shopping? Hispanics choose different retail sites to do their online shopping, reflecting a bit of their offline habits and showing that, not surprisingly, the offline brand images seem to be making imprints on online behavior. Only about 20 percent of the brand-conscious Hispanics report shopping at online discount stores, according to a BIGresearch study, whereas 30 percent of whites reported doing so.   [...]
Posted: Wednesday, July 14th 2004

Patagonia Engages in Chat Marketing

Internet Retailer: Patagonia explores Internet chat rooms as marketing vehicle Patagonia is experimenting with the use of chatrooms as a means to push sales. In a cross between the pushy salesperson role and a manufactured word of mouth buzz, the company is attempting to strike a balance between being invasive and starting up a more personal relationship with relevant groups online. The practice is much like the tactic used   [...]
Posted: Thursday, March 18th 2004

Third World Leaps Ahead with Internet

New York Times: E-Commerce Report: Developing Nations Begin to Embrace Internet Commerce Those in business and government in third world nations are beginning to recognize the ability of the Internet as a platform on which to build profitable businesses. In El Salvador, for example, a coffee grower sold beans on the Internet auction style for the record price of $14.06 per pound and a Cambodian mapmaker uses the Internet to   [...]
Posted: Monday, November 24th 2003

Puerto Rico Fast Becoming Digitally Connected

eMarketer: Puerto Ricans Purchasing Online Findings from a recent Research and Research study show e-commerce in Puerto Rico has jumped from $31 million in 1999 to $245 million throught the end of last year. Digitally, things are happening very fast in Puerto Rico. By the end of 2005, usage of digital TV will jump to 231,000 up from 126,000 in 2002. Also, 61% of Puerto Ricans go online every day and 47% have bought online. Relat  [...]
Posted: Thursday, July 10th 2003