Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 37 | 45 |
| » ad pricing | 4 | 78 |
| » ad selling | 17 | 65 |
| » ad targeting | 12 | 70 |
| » ad technologies & vendors | 20 | 62 |
| » advertainment | 4 | 78 |
| » agencies & ad departments | 4 | 78 |
| » alternative marketing | 16 | 66 |
| » Asia/Pacific | 2 | 80 |
| » b2b | 4 | 78 |
| » best practices | 10 | 72 |
| » biz buzz | 34 | 48 |
| » branding | 10 | 72 |
| » broadband | 3 | 79 |
| » campaigns & creatives of note | 4 | 78 |
| » case studies | 2 | 80 |
| » co-op marketing & partnerships | 12 | 70 |
| » computers & tech | 4 | 78 |
| » consumer packaged goods | 7 | 75 |
| » CRM | 1 | 81 |
| » cross media | 7 | 75 |
| » demographics | 2 | 80 |
| » direct marketing | 29 | 53 |
| » domain names | 10 | 72 |
| » don't believe the hype | 1 | 81 |
| » email marketing | 11 | 71 |
| » entertainment | 8 | 74 |
| » Europe | 6 | 76 |
| » events | 1 | 81 |
| » finance | 3 | 79 |
| » global | 1 | 81 |
| » I-PR & business communications | 1 | 81 |
| » intrusive formats | 3 | 79 |
| » legal, government & regulation | 5 | 77 |
| » loyalty & retention | 9 | 73 |
| » major account moves | 5 | 77 |
| » major brands | 20 | 62 |
| » major players news | 33 | 49 |
| » measurement & analytics | 8 | 74 |
| » media convergence | 7 | 75 |
| » mobile marketing | 4 | 78 |
| » multi-channel marketing | 9 | 73 |
| » new and improved | 7 | 75 |
| » online ad market | 27 | 55 |
| » people | 2 | 80 |
| » personalization | 1 | 81 |
| » political parties & organizations | 2 | 80 |
| » privacy | 5 | 77 |
| » promotions | 4 | 78 |
| » publishing | 17 | 65 |
| » research & stats | 16 | 66 |
| » rich media | 2 | 80 |
| » search engine marketing | 21 | 61 |
| » Segmentation & Markets | 1 | 81 |
| » signs of doom | 4 | 78 |
| » signs of recovery | 1 | 81 |
| » signs of what's to come | 22 | 60 |
| » small business | 6 | 76 |
| » spam & anti-spam | 2 | 80 |
| » syndication & RSS | 1 | 81 |
| » technical innovation | 5 | 77 |
| » text ads | 13 | 69 |
| » tools & software | 13 | 69 |
| » top stories | 12 | 70 |
| » travel | 2 | 80 |
| » user experience | 10 | 72 |
| » viral marketing & social media | 3 | 79 |
| » weblog marketing | 5 | 77 |
| » worst practices | 10 | 72 |
Industry Buzz & Snippets: 01/12/10
Ad Technology:
Real time price changes reflected in banner ads.
Consumer opinions online seen as curse, not gift.
Commission Junction vets [...]
Posted: Tuesday, January 12th 2010
Industry Buzz & Snippets: 10/7/09
Ad Networks and Analytics:
Facebook shutting out developers.
Magazines band together for new ad network.
Agencies and Marketing Execs:
[...]
Posted: Thursday, October 8th 2009
Facebook Invites Charities into Experimental Gift Shop
At the Social Good Conference on Friday, marketing/outreach director Randi Zuckerberg announced Facebook would be opening its new "credits" platform to four non-profits: Project Red, Toms Shoes, Kiva and the Wold Wildlife Fund.
The non-profits add to the four online gift and greeting companies that were invited to try the platform last week: American Greetings Interactive, GreetBeatz, Someecards and Real Gifts.
"We are exploring ways for developers to use the Gift Shop to offer...virtual, [...]
Posted: Monday, August 31st 2009
Millennials Fuel 19% Jump in Loyalty-Program Participation
Despite the recession, US consumer participation in loyalty and rewards programs is rising across all demographic segments and has grown 19% since 2007 among the general population, according to a study by COLLOQUY (via MarketingCharts).
[...]
Posted: Friday, July 10th 2009
iPhone Brings Bounty to Pandora
Online streaming radio services, such as Last.fm and We7, have been hard-pressed to find a profit model that enables them to pass money to artists and record labels while remaining solvent themselves. But Pandora, a company that's profited primarily from advertising deals on its site, has found a new cash cow: the iPhone.
According to CTO Tom Conrad (via TechCrunch), users now buy about a mi [...]
Posted: Monday, May 11th 2009
Amazon Pulls Plug on Paid Search Associates' Fees
As of May 1, 2009, web retail giant Amazon will cease paying referral fees to Associates that use pay-per-click programs on search engines to send traffic to amazon.com, amazon.ca or endless.com.
The news was covered in the Amazon Associates FAQ section and is a permanent change. According to Amazon, the decision was made after an overall review of how the company invests its advertising resources. Only Associates [...]
Posted: Monday, April 6th 2009
MSFT Heaps Multimedia Ad Offerings Under Single Umbrella
Microsoft is integrating its sprawled multi-media ad network offerings into a single ad network unit, tailored to US clients. Labels consolidated under the Network include Drive PM, Windows Live, Office Live and XBOX Live, MSN, in-game ad network Massive and even partner sites like Facebook.
The conglomo, dubbed Microsoft Media Network, shall empower advertisers to try-and-buy any of Microsoft's media ad offerings without having to keep track of different contacts. Invoices will also be unit [...]
Posted: Tuesday, February 24th 2009
Clear Channel, MovieTickets.com Liaise to Target Radio Sites
Clear Channel Radio's chosen online movie ticket firm MovieTickets.com as its exclusive online movie ticketing partner.
The deal enables Clear Channel Radio to offer online ticketing services across its network of radio station websites, reports MediaBuyerPlanner.
Ticket buyers that search for movies and show times at Clear Channe [...]
Posted: Monday, December 15th 2008
Affiliates: Commission, Product & Brand Most Crucial
The three most important things affiliates look at when deciding whether to join an affiliate program are the commission they will receive, the product being sold and the brand being promoted, according to a report from AffiliateBenchmarks, the affiliate research division of NETexponent, MarketingCharts [...]
Posted: Thursday, November 20th 2008
BlueKai Auctions Anonymous Online Shopper Data
A team of online advertising executives, spearheaded by former general manager Omar Tawakol of Medio Systems, launched BlueKai today.
BlueKai works with data buyers and sellers to aggregate anonymous shopping and research behavior across the internet. It then auctions that data -- without providing personally identifiable details -- to advertisers trying to hone their ad targeting abilities.
"Intent data" on BlueKai's market includes search queries for aut [...]
Posted: Monday, September 15th 2008
Visa, Chase Pilot SMS Coupon Program
A pilot program in Phoenix delivers coupons via cell phone to Visa and Chase cardholders that sign up to receive them from select merchants, reports MediaBuyerPlanner.
The text-message coupons are personalized to match the interests selected by Chase Visa cardholders, then sent using Visa's Mobile Platform. Coupons are redeemable in stores or online, [...]
Posted: Thursday, September 4th 2008
Amazon Snaps Up Book-Lover SocNet Shelfari
Amazon.com has acquired social library network Shelfari for an undisclosed amount.
Shelfari lets users showcase books they've read on virtual bookshelves. Books can be reviewed and discussed among "friends," which occasionally form on-site reading groups. Some months ago, Shelfari also made it possible to embed virtual bookshelves onto other websites.
In addition to all that, Shelfari users now have the option of purchasing books they l [...]
Posted: Wednesday, August 27th 2008
Last.fm to Pay Royalties to 'Indy' Musicians, Bands
CBS's online radio community, Last.fm, launched the New Artist Royalty Program, which will issue royalties to independent ("indy") and unsigned bands.
Musicians have the option of joining the royalty program when they upload music to Last.fm. Royalties will be paid whenever a user plays one of their songs.
The New Artist Royalty Program test-launched in January. Since then it reportedly generated 450,000 uploads.
Last March musician Billy Brag claimed social networks, such as Bebo and M [...]
Posted: Friday, July 11th 2008
MSN Travel Leaves Expedia for Orbitz
Orbitz.com and ebookers.com, another Orbitz property, replaced Expedia as MSN.com's preferred travel agencies on MSN.com in the US and United Kingdom, reports Reuters.
MSN.com is the online home of parent company Microsoft, which reportedly made the switch because employees preferred Orbitz's features and customer service.
Orbitz said the change could draw 3.5 million additional visitors per month to its sites, [...]
Posted: Thursday, July 3rd 2008
Industry Buzz & Snippets: 7/1/08
Ad Networks and Analytics:
Lyris has upgraded its HQ product for the marketing and ad industry. HQ for Agencies enables users to manage online marketing campaigns.Google Ad Planner was playfully blamed for yesterday's Google Analytics crash.Italian motorcycle vendor Duc [...]
Posted: Tuesday, July 1st 2008
Google Rebrands Performics Affiliate Network, Retires AdSense Referrals
Google quietly rebranded its Performics Affiliate Network, reports John Battelle's Searchblog.
The service, which Google inherited with the DoubleClick buy, is now called the Google Affiliate Network.
And in news that did merit an announcement from Google, [...]
Posted: Tuesday, July 1st 2008
Online Lead-Gen Delivers, but Can Be Better Used
The majority of company respondents (82 percent) and agency respondents (85 percent) expect online lead generation to be more important to their own or their clients' organizations over the next 12 months, according to research by E-consultancy and Clash-Media -- via MarketingCharts.
[...]
Posted: Tuesday, June 17th 2008
IAB Lends Helping Hand to Small Online Publishers
The Interactive Advertising Bureau (IAB) created a new membership level for small online publishers, part of an effort to help them "prevent adverse state and Federal regulation that could hinder [their] ability to sell or carry advertising."
Any publisher that vends ads directly, indirectly or through a third-party network may join the IAB Small Publisher network, provided they make less than $1 million in annual revenue. The introductory rate is $500 per year.
Interested publishers may [...]
Posted: Wednesday, June 11th 2008
Facebook May Face Class Action Suit, Fueled by Canadian Law School Students
The Canadian Internet Policy and Public Interest Clinic has filed a privacy complaint against Facebook, asserting it violates the Canadian Personal Information Protection and Electronic Documents Act.
"Facebook does not make a reasonable effort to advise users of the purposes for which their personal information is used," the group wrote. "Facebook also does not advise users of the extent of their personal information that will be shared by joining a network."
Facebook spokesmen denied tha [...]
Posted: Monday, June 2nd 2008
Overstock Deserts, Amazon Sues, New York State
Amazon has filed suit against New York in response to a new law requiring online retailers to collect tax from buyers in the state.
Rival Overstock took a less complex measure: it has canceled relationships with its 3,400 New York-based affiliates, [...]
Posted: Friday, May 16th 2008