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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 32 | 57 |
| » ad pricing | 2 | 87 |
| » ad selling | 16 | 73 |
| » ad targeting | 22 | 67 |
| » ad technologies & vendors | 23 | 66 |
| » advertainment | 1 | 88 |
| » affiliate marketing | 6 | 83 |
| » agencies & ad departments | 6 | 83 |
| » alternative marketing | 13 | 76 |
| » automotive | 2 | 87 |
| » b2b | 15 | 74 |
| » best practices | 7 | 82 |
| » biz buzz | 31 | 58 |
| » branding | 6 | 83 |
| » broadband | 4 | 85 |
| » campaigns & creatives of note | 2 | 87 |
| » co-op marketing & partnerships | 8 | 81 |
| » computers & tech | 5 | 84 |
| » consumer packaged goods | 4 | 85 |
| » CRM | 1 | 88 |
| » cross media | 4 | 85 |
| » demographics | 5 | 84 |
| » direct marketing | 35 | 54 |
| » domain names | 6 | 83 |
| » don't believe the hype | 1 | 88 |
| » email marketing | 8 | 81 |
| » entertainment | 5 | 84 |
| » Europe | 3 | 86 |
| » finance | 7 | 82 |
| » global | 4 | 85 |
| » healthcare | 1 | 88 |
| » I-PR & business communications | 2 | 87 |
| » instant messaging marketing | 1 | 88 |
| » legal, government & regulation | 4 | 85 |
| » loyalty & retention | 5 | 84 |
| » major brands | 9 | 80 |
| » major players news | 29 | 60 |
| » measurement & analytics | 6 | 83 |
| » media convergence | 4 | 85 |
| » mobile marketing | 6 | 83 |
| » multi-channel marketing | 4 | 85 |
| » new and improved | 16 | 73 |
| » online ad market | 24 | 65 |
| » pearls of wisdom | 4 | 85 |
| » people | 1 | 88 |
| » personalization | 1 | 88 |
| » political parties & organizations | 1 | 88 |
| » privacy | 2 | 87 |
| » promotions | 1 | 88 |
| » publishing | 26 | 63 |
| » real estate | 2 | 87 |
| » research & stats | 25 | 64 |
| » rich media | 4 | 85 |
| » search engine marketing | 33 | 56 |
| » sex sells | 1 | 88 |
| » signs of doom | 2 | 87 |
| » signs of recovery | 4 | 85 |
| » signs of what's to come | 15 | 74 |
| » spam & anti-spam | 3 | 86 |
| » syndication & RSS | 1 | 88 |
| » technical innovation | 4 | 85 |
| » telecom | 2 | 87 |
| » text ads | 19 | 70 |
| » tools & software | 25 | 64 |
| » top stories | 23 | 66 |
| » travel | 1 | 88 |
| » user experience | 14 | 75 |
| » viral marketing & social media | 7 | 82 |
| » weblog marketing | 5 | 84 |
| » worst practices | 3 | 86 |
| » Youth | 1 | 88 |
Top News: Yahoo's scarce advertisers | Beta620 | Android flaw and mobile ads
Online Ad Market:
Yahoo attracting users, not advertisers.
New York Times introduces Beta620, a public site for its experimental projects.
The data-fueled display ad [...]
Posted: Monday, August 8th 2011
Should a SMB Abandon its Website for Facebook?
Small and medium sized businesses have limited resources for marketing and web development. So naturally the question arises: should it invest anything at all in its own website when commerce and marketing and customers all seem to be shifting to Facebook? One company, albeit a non profit publishing venture, went through that reasoning process and decided that yes, Facebook was the better choice. The Rockville Central blog - named after the Maryland city it covers - stopped publishing new co [...]
Posted: Monday, June 27th 2011
Top News: MySpace redesign and its leaked traffic stats | PlayStation prototype | PayPal's new payment system | Video analytics
Social Media:
MySpace site redesigned around entertainment.
A leaked document of MySpace's traffic analytics.
Yahoo speeds up email, [...]
Posted: Wednesday, October 27th 2010
Industry Buzz & News: 6/25/10
Online Ad Market:
IAB sets guidelines for ad network exchanges.
Search:
Yahoo chief defends her site, strategy.
Facebook unleashes [...]
Posted: Friday, June 25th 2010
Tuesday's Toolset Watch
Analytics
Google has introduced AdWords Campaign Experiments, or ACE in beta: a tool that tests and measures changes to keywords, bids, ad groups and placements. Users can execute the experimental campaign alongside the original campaign, testing such scenarios as the incremental impact of adding new keywords to a campaign or changing keyword and ad group-level bids [...]
Posted: Tuesday, June 15th 2010
Google Throws Retail Inventory into the Local Mix
Google has introduced a new application that lets mobile users search local retailers' inventory to see if a particular item is in stock. Only a handful of stores are participating - Best Buy, Sears, Williams-Sonoma and Pottery Barn among others - but even this limited number adds a new twist to the local search and ad markets.
Essentially users type in the name of a product and the app pulls up the [...]
Posted: Friday, March 12th 2010
Mobile Micropayments Make 'Square' Deals
Square, a new venture launched by Twitter co-founder and chairman Jack Dorsey could turn the fledgling mobile-commerce space into a mainstream shopping arena. The company sells a tiny device that plugs into a mobile phone's headphone jack and scans swiped credit cards. With the device, a shopper can pay for a product and receive an invoice by email.
The venture - which is currently being tested by the smallest of businesses - also has a tiny, altruistic compo [...]
Posted: Wednesday, December 2nd 2009
SMBs Marketing Online: Yes or No?
Recent news coverage suggests that a growing number of small and medium-sized businesses (SMBs) are flocking to sites such as Facebook and MySpace to market their products and services. But how profitable they find these networks - and the actual number of firms actually embracing social media - is still up for discussion. Â
Unfortunately, two recent studies on SMB adoption of social media marketing do little to clear up this confusion.
A recent online survey by Internet2Go a [...]
Posted: Wednesday, October 21st 2009
Amazon Pulls Plug on Paid Search Associates' Fees
As of May 1, 2009, web retail giant Amazon will cease paying referral fees to Associates that use pay-per-click programs on search engines to send traffic to amazon.com, amazon.ca or endless.com.
The news was covered in the Amazon Associates FAQ section and is a permanent change. According to Amazon, the decision was made after an overall review of how the company invests its advertising resources. Only Associates [...]
Posted: Monday, April 6th 2009
New Ad Network Targets SMB Buyers
Inflection Point Media has launched an ad network that zeroes in on potential buyers seeking particular products and services.
The service combines search and behavioral targeting, relying primarily on ad-tags to identify users seeking business-related items, then serving ads from other sites based on their intent to purchase those items.
According to CEO/founder Chris Hulse, 32 million unique visitors conduct such searches across its suit [...]
Posted: Monday, January 26th 2009
News Releases Not Just for Press, Serve Wide Variety of Functions
Press releases have historically been used by PR professionals to attract the attention of journalists and media outlets, but today's online news releases are now used by many types of marketers and small-business owners seeking to reach bloggers and customers, improve SEO results and drive website traffic, according to a [...]
Posted: Wednesday, November 26th 2008
Affiliates: Commission, Product & Brand Most Crucial
The three most important things affiliates look at when deciding whether to join an affiliate program are the commission they will receive, the product being sold and the brand being promoted, according to a report from AffiliateBenchmarks, the affiliate research division of NETexponent, MarketingCharts [...]
Posted: Thursday, November 20th 2008
Online Display Rates Down 27%; Small Sites Hurt Most
Online ad prices consistently declined in 2008, falling 21% since Q2 and 27% since Q1, with small sites and some verticals most affected by the faltering economy, according to the PubMatic AdPrice Index for Q3 2008, [...]
Posted: Friday, October 24th 2008
Search Engines, Yellow Pages: Go-To Sources for Local Info
Total US searches have grown by 25% over the past year, but while consumers use a combination of online and offline resources to find local information, most of their purchases are still made offline, according to the second annual Local Search Usage Study from TMP Directional Marketing, conducted by comScore, [...]
Posted: Wednesday, October 22nd 2008
SMB Ad Spend Undaunted by Economy
An overwhelming majority (81 percent) of US small and medium-sized businesses (SMBs) say they will maintain or increase their ad spending in the next 12 months, according to the latest wave of the Local Commerce Monitor from The Kelsey Group and ConStat - via [...]
Posted: Monday, September 8th 2008
CheckMEND Protects Retailers, Consumers from Stolen/Deceptive Item Auctions
Leveraging recent news that eBay was ordered to pay $61 million for auctions of counterfeit goods, a company called CheckMEND is offering its services to users of online retailers and auction sites.
CheckMEND is an online property authentication firm. Clients search its database, which contains 100 million records of counterfeit and st [...]
Posted: Thursday, July 3rd 2008
Interactive Ad Revenue to Reach $147B Globally, $62.4B in US
The global ad market reached $600 billion in 2007 and will grow at a compound annual growth rate (CAGR) of 2.7 percent to reach $707 billion in 2012, propelled in large part by growth in the interactive segment, according to a new report from The Kelsey Group, writes Marke [...]
Posted: Tuesday, February 26th 2008
EBay Sellers Consider Mass Exodus After Fee Hike
eBay sellers are unimpressed -- indeed, rather livid -- by dauphin CEO John Donahoe's proposal to reinvigorate the company.
Per the proposal, eBay shall lower upfront fees for listing items and raise the percentage it takes from each sale. Donahoe supported the proposal by stating "sellers prefer this structure."
eBay says the new model will consequently [...]
Posted: Thursday, January 31st 2008
eBay Woos Power Sellers, Punishes the Baddies
EBay is introducing price changes and tighter sales standards designed to keep quality sellers, boost customer service, and revive growth.
Listing fees across the board will be reduced to drive sellers to list a higher number of items and use pictures more often, reports Reuters.
In the US, the change will come February 20 for both auction and fixed-price ite [...]
Posted: Wednesday, January 30th 2008
Microlender Kiva Runs Out of Loan Recipients
Kiva, a nonprofit site that organizes microloans for entrepreneurs in developing countries, has run out of people to lend to.
In toto, Kiva brought in $19.5 million worth of loans from 220,000 lenders, reports The New York Times.
Though it may seem risky to dole $450 out to a r [...]
Posted: Tuesday, January 29th 2008