Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 174 | 391 |
| » ad pricing | 7 | 558 |
| » ad selling | 53 | 512 |
| » ad targeting | 123 | 442 |
| » ad technologies & vendors | 70 | 495 |
| » advertainment | 44 | 521 |
| » Advertising | 1 | 564 |
| » affiliate marketing | 10 | 555 |
| » agencies & ad departments | 25 | 540 |
| » alternative marketing | 101 | 464 |
| » Asia/Pacific | 14 | 551 |
| » automotive | 18 | 547 |
| » b2b | 15 | 550 |
| » best practices | 122 | 443 |
| » Beyond Marketing | 1 | 564 |
| » Big Picture | 1 | 564 |
| » biz buzz | 134 | 431 |
| » branding | 71 | 494 |
| » broadband | 84 | 481 |
| » campaigns & creatives of note | 43 | 522 |
| » case studies | 13 | 552 |
| » co-op marketing & partnerships | 35 | 530 |
| » computers & tech | 69 | 496 |
| » consumer packaged goods | 35 | 530 |
| » CRM | 14 | 551 |
| » cross media | 34 | 531 |
| » demographics | 78 | 487 |
| » direct marketing | 158 | 407 |
| » domain names | 38 | 527 |
| » don't believe the hype | 9 | 556 |
| » email marketing | 20 | 545 |
| » entertainment | 136 | 429 |
| » Europe | 38 | 527 |
| » events | 3 | 562 |
| » finance | 22 | 543 |
| » global | 12 | 553 |
| » healthcare | 12 | 553 |
| » How-to | 1 | 564 |
| » I-PR & business communications | 4 | 561 |
| » instant messaging marketing | 6 | 559 |
| » interviews | 2 | 563 |
| » intrusive formats | 12 | 553 |
| » Latin America | 2 | 563 |
| » legal, government & regulation | 54 | 511 |
| » loyalty & retention | 71 | 494 |
| » major account moves | 10 | 555 |
| » major brands | 133 | 432 |
| » major players news | 158 | 407 |
| » measurement & analytics | 47 | 518 |
| » media convergence | 50 | 515 |
| » minorities | 5 | 560 |
| » mobile marketing | 42 | 523 |
| » multi-channel marketing | 41 | 524 |
| » new and improved | 87 | 478 |
| » online ad market | 128 | 437 |
| » pearls of wisdom | 33 | 532 |
| » people | 29 | 536 |
| » personalization | 43 | 522 |
| » political parties & organizations | 11 | 554 |
| » privacy | 27 | 538 |
| » promotions | 23 | 542 |
| » publishing | 134 | 431 |
| » real estate | 3 | 562 |
| » research & stats | 202 | 363 |
| » rich media | 34 | 531 |
| » search engine marketing | 78 | 487 |
| » seniors | 3 | 562 |
| » sex sells | 3 | 562 |
| » signs of doom | 32 | 533 |
| » signs of recovery | 7 | 558 |
| » signs of what's to come | 179 | 386 |
| » small business | 14 | 551 |
| » spam & anti-spam | 14 | 551 |
| » Spanish-speaking | 5 | 560 |
| » subscribe to marketingwonk daily | 1 | 564 |
| » syndication & RSS | 8 | 557 |
| » technical innovation | 51 | 514 |
| » telecom | 18 | 547 |
| » text ads | 21 | 544 |
| » tools & software | 143 | 422 |
| » top stories | 51 | 514 |
| » travel | 16 | 549 |
| » viral marketing & social media | 40 | 525 |
| » weblog marketing | 16 | 549 |
| » women | 22 | 543 |
| » worst practices | 54 | 511 |
| » Youth | 32 | 533 |
Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications
Ad Technology:
Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers
Business Strategies:
Creating True Accountability for the Customer Experience
Campaig [...]
Posted: Thursday, May 10th 2012
Next-gen Retail Marketing Tech Reaches Into Dressing Room, Onto Shopping Carts
Retailers interested in next-generation marketing technology need look no further than the interactive tools at Interpublic Group's new retail center in Los Angeles. There, on display, are experimental digital technologies that can target shoppers as they browse store aisles. These include interactive dressing room mirrors, kiosks from which customer service representatives can be accessed and shopping carts equipped with digital scanners that offer personalized discounts ( [...]
Posted: Thursday, August 26th 2010
Bank of America to Test Smartphone Payment System
Bank of America is planning to test a program in September that would let customers use their smartphones to pay for purchases in stores. Under the program, which will run through the end of the year in the New York area, participants will install small chips in their devices that emit radio signals over very short distances (via Reuters).
Customers would then "bump" or wave their phones with or at the point-of-sale devices i [...]
Posted: Friday, August 20th 2010
As Retail Gets Social, Will It Finally Nail Search As Well?
Amazon pushed the concept of social retail forward by a large measure by linking shoppers to their Facebook friends. Through this connection, Amazon shoppers can get recommendations from friends on what to buy. It joins a handful of retail sites that cater to the socially-inclined shopper, such as Kaboodle, ShopWiki, ThisNext and Giantner.
As social retail gains momentum, it is fair to ask whether t [...]
Posted: Wednesday, July 28th 2010
Mobile Marketing Mishaps: Overestimating Your Customers' Smartphone Smarts
Last week eBay acquired RedLaser, a mobile application that lets customers scan bar codes in order to list items faster on the auction site or just compare prices. It is easy to see why eBay acquired the application - goods sold through mobile applications will more than double, to $1.5 billion of eBay's revenue this year, from $600 million in 2009, BusinessWeek [...]
Posted: Monday, June 28th 2010
Best Time to Send That Email? When You Want Customers to Open Their Wallets
Much time and energy has been invest in trying to determine when is the best time to send an email marketing message. New research is beginning to point to a very obvious conclusion: the best time is shortly before you want them to actually purchase something - say, before a sale or promotion.
What that may fall in the category of "goes without saying" separate survey data from [...]
Posted: Friday, June 25th 2010
Industry Buzz & News: 6/25/10
Online Ad Market:
IAB sets guidelines for ad network exchanges.
Search:
Yahoo chief defends her site, strategy.
Facebook unleashes [...]
Posted: Friday, June 25th 2010
Will iPhone 4 Usher in New M-Commerce Era?
Judging from the lines - not to mention Apple's and AT&T's back end processes getting stampeded by the preorder crush - the iPhone 4 is not only here but it is wildly popular.
One group watching the frenzy for the devices are retailers. The iPhone 4 comes equipped with features - longer battery life, the new screen, and the ability to multitask - that could propel mobile commerce into the mainstream, some have speculated. "Extended battery life will help m-commerce for the simple reason that [...]
Posted: Thursday, June 24th 2010
Industry Buzz & News: 6/24/10
Ad Technologies:
Google maintains huge U.S. market share for online video.
Mobile Computing:
Long lines mark the arrival of the iPhone 4.
Verizon unveils Droid X; Google ups Android estimate.
[...]
Posted: Thursday, June 24th 2010
Procter & Gamble Goes Live with eStore; Marketing Insights to Come
Procter & Gamble's eStore is open to the general public after months of testing. But P&G - whose portfolio of brands includes Tide detergent, Pampers diapers, and Olay skin cream - did not get into e-tailing to merely sell its products to consumers. Rather, the site, which is operated by PFSweb, is meant to be a learning lab for P&G - one that will hopefully help its retail partners sell more products.
In short, it wants to figure out what works best in d [...]
Posted: Tuesday, May 25th 2010
Industry Buzz & News: 5/10/10
Online Ad Market:
Citysearch plans reputation management product.
Campaigns & Creatives:
Concert promoters embrace new media for fan services.
Privacy: [...]
Posted: Monday, May 10th 2010
Top March Websites Indicate Spring's Arrival
Increased consumer interest in website categories including home improvement, baseball and theme parks indicated that consumers were preparing for the arrival of spring in March 2010, according to Compete.
Home Improvement
Every spring, there is typically a spike in home improvement-related traffic online. March 2010 followed this trend. Home improvement sites Bedbathandbeyond.com (5,058,487 unique visitors), l [...]
Posted: Wednesday, May 5th 2010
eBay, AOL Benefit from Increased US Web Usage
eBay and AOL benefited the most from an uptick in Americans' internet habits during March 2010, according to data from The Nielsen Company.
Americans Engage More Online
With growth that may be partially explained by March 2010 having three more days than February 2010, Americans conducted an average of 57 internet sessions during the month, 7.6% more than 5 [...]
Posted: Monday, May 3rd 2010
Boomers Offer Online Beauty Bounty
Baby boomers offer online beauty retailers a potentially lucrative customer segment, [...]
Posted: Thursday, April 29th 2010
Cautious Online Shoppers More Likely to Buy
Although cautious online shoppers take longer to make purchases, they are also ultimately more likely to be converted to sales, according to [pdf] a new white paper from internet security technology provider McAfee.
Most Online Shoppers Wait More than One Day
The findings of "Digital Window Shopping: The Long Journey to Buy" indicate that the average delay between first visit to a site and [...]
Posted: Thursday, April 22nd 2010
Online Tools Push E-Tailer Profits. Too Bad Few Use Them
E-Tailers have an aversion to deploying technology that could boost profits - a surprising insight given, well, the nature of their business and given the state of retail in general over the past year. Yet studies and anecdotal evidence point to this conclusion.
One new study by Ovum, commission by StellaService, found that customers are willing to pay a 10.7% premium for 'excellent' online customer service - an amount that was sized in the aggregate to be $17.3 billion a year. That is a surp [...]
Posted: Friday, March 19th 2010
Industry Buzz & News: 3/12/10
Ad Technologies:
Instant ads set the pace on the web.
Jumptap mulling mobile ad licensing program.
E-Commerce:
E-tailers should act fast to comply with Colorado's [...]
Posted: Friday, March 12th 2010
eBay Launches Rainforest Preservation Marketing Efforts
eBay has launched two green initiatives to position itself as a conservationist in the eyes of consumers. The online marketplace has unveiled a new green shopping hub that will help consumers find millions of green products, and launched its eBay Green Team Challenge that commits the online giant to save up to a quarter of a million acres of rainforest for consumers who reuse, [...]
Posted: Thursday, March 11th 2010
Digital Coupon Growth Outpaces Inserts
During 2009, the growth rate of digital coupons outpaced the typical annual growth rate of free standing insert (FSI) coupons by a factor of more than 10-1, according to Coupons.com.
Coupons.com annual data indicates that savings US consumers obtained from digital coupons grew 170% in 2009, compared to a typical annual growth rate of 8-16% for FSI coupons. Printed savings from Coupons.com and the [...]
Posted: Monday, February 15th 2010
Understanding Local Listing Sites as Google Changes the Game
With little fanfare or formality Google has opened - widely - the definition of what it considers a 'review' for its Places Pages. The search engine is apparently using its newly-implemented sentiment analysis to reaching across hyperlocal blogs, local portals and news sites to retrieve blog entries, general editorial reporting and even blog comments to use as reviews, [...]
Posted: Thursday, February 11th 2010