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Invisible Ads Haunt Marketers

Marketers are becoming increasingly vulnerable to fraud on the internet – both from targeted attacks launched from fake ads, and more recently, from 'legitimate' publishers looking to eke out extra money from advertisers. In 2007, MarketingVOX was snookered by a fraudulent and malicious trojan-horse campaign, while the most recent victim has been The New York Times, after the venera  [...]
Posted: Friday, October 16th 2009

Hacked Accts Divulge Twitter's Thirst for Solvency ... and Meditation

A French hacker that managed to penetrate a number of sensitive Twitter employee accounts has leaked documents that reveal the company's financial ambitions, pending profit models and a "growing sense of entitlement" among its workers, Valleywag reports. The hacker, who goes by the pseudo Hacker Croll, accessed the email, Paypal, Amazon, Apple, AT&T, MobileMe, and Gmail accounts of higher-ups  [...]
Posted: Thursday, July 16th 2009

Biz Stone: Twitter to Charge Brands for Use

Twitter co-founder Biz Stone has confirmed the microblogging network will begin charging companies for certain components of its service. Rumors that Twitter may start charging for use began taking concrete form in November. "We are noticing more companies using Twitter and individuals following them. We can identify ways to make this experience even more valuable and charge fo  [...]
Posted: Tuesday, February 10th 2009

Harvard Prof Accuses Right Media of Deceptive Advertising

Benjamin Edelman, the Harvard 'Spyware' Professor well-known for his analysis of the brokering of sub-premium online ad space, claims that up to 34% of ad messages sold through Yahoo's Right Media may be deceptive or "bad" advertising. Right Media is the largest online ad space market for unsold inventory. It was acquired by Yahoo in 2007. Its clients typically sell their most desirable real estate at on ad networks where they can fetch premium prices, then vend the rest on Rig  [...]
Posted: Tuesday, January 20th 2009

Unwanted 'American Idol' Text Message Backfires on AT&T

This week AT&T Wireless sent a text message to a "significant number" of its 75 million customers, promoting the Tuesday premier of American Idol, a popular show where Americans compete for pop stardom. The wordy SMS read: AT&T Free Msg: Get ready for American Idol! AI 8 starts this Tues (1/13) at 8pm on FOX. Check out AT&T's official AI web site from you [sic] PC - www.att.com/idol for the latest info on our $1MM sweepstakes, test your AI IQ by playing the trivia game  [...]
Posted: Wednesday, January 14th 2009

Twitter Finally Draws Attention from the Spammer Community

Perhaps as a tribute to its mainstream legitimacy, Twitter's turf has been invaded by at least two spammer-orchestrated scams. In the most widespread of the two, users receive a direct message from a follower, bearing this or similar bait: "hey! check out this funny blog about you...", followed by a link to a webpage. After clicking on the link, victims are presented with a false Twitter login page. Usernames and passwords entered on the page become vehicles for spammers to distribute sim  [...]
Posted: Tuesday, January 6th 2009

User Consent: Just an Afterthought to Behavioral Tracking

Letters released by the House Energy and Commerce Committee reveal that many internet and broadband companies use targeted-ad technology without clearly informing users. The largest online ad firm of all, Google, said it tracks web-surfing behavior across affiliate sites. And this isn't the first such outing: two months ago, The New York Times   [...]
Posted: Tuesday, August 12th 2008

Google's 'Parked Domains' Program Launders Invalid Clicks, Lawsuits Claim

Google faces yet another click fraud lawsuit, this time for alleged fraud in its parked domains program, which serves ads on recently-purchased, but still-empty, websites. Online retailer RK West, which runs MalibuWholesale, claims it purchased ads from Google without receiving notice the ads would appear on parked websites. RK West's   [...]
Posted: Monday, July 21st 2008

Trademark Use on AdWords is an Infringement, Court Rules

Late last year, Storus Corp sued Aroa for use of a trademarked term, "smart money clips," in AdWords ad copy. The United States District Court for the Northern District of California has just ruled in Storus' favor (PDF), setting a precedent for future instances of supposed trademark violation in AdWords copy. In defense of its violation, Aroa argued the use of the word "smart" in the phrase "smart money clips" is l  [...]
Posted: Tuesday, April 1st 2008

ad:tech Survey: Best and Worst Online Tactics, Budget Plans for '08

Behavioral targeting, search engine optimization (SEO) and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa's annual survey of ad:tech attendees, writes Mark  [...]
Posted: Wednesday, February 20th 2008

Click Fraud Rate Climbs to 16.6% in Q4

The overall click fraud rate for the pay-per-click (PPC) industry averaged 16.6 percent in the fourth quarter of 2007. The rate of click fraud for all of 2007 was up 15 percent over 2006 levels, according to Click Forensics, citing data from the Click Fraud Index, MarketingCharts   [...]
Posted: Thursday, February 7th 2008

Click Fraud Rate Breaches 16.2 Percent in Q3

Click Forensics released (pdf) industry pay-per-click (PPC) fraud figures for the third quarter of 2007, saying its Click Fraud Index found that the average click fraud rate was 16.2 percent -- but significantly higher among content networks -- writes MarketingCh  [...]
Posted: Wednesday, October 24th 2007

Mobile Text Advertising: US Response Rates Higher Than Europe

Though the volume of SMS ads reported by mobile subscribers is lower in the US than in the five leading Western European markets, the US has the highest response rates, according to M:Metrics, which released its July Benchmark Survey of mobile market metrics (see tables at end of article),   [...]
Posted: Monday, September 24th 2007

Firefox Plugin 'Whites Out' Online Ads; Major Players Seem Nonplussed

A Firefox plugin called Adblock Plus enables users to visit websites without encountering the Flash, text-based or banner ads that typically accompany free content. The application blocks Google AdSense messages in addition to other sponsored messages. While The New York Times suggests the product can wield "extreme mena  [...]
Posted: Tuesday, September 4th 2007

Ads Pulled from Facebook when Extreme Nationalist Page Shows Up

The Guardian reports that Vodafone and First Direct pulled their ads from Facebook yesterday after finding they were placed on entries created by the British National Party. The action sparks concern among major advertisers over Facebook's lack of control in randomized ad placement - something that happened in the U.S.   [...]
Posted: Friday, August 3rd 2007

Click Fraud Jumps to Nearly 16 percent in Second Quarter

Pay-per-click (PPC) industry fraud figures for the second quarter of 2007 increased a full percentage point from the previous quarter, reaching an average of 15.8 percent, according to Click Forensics, Inc.'s Click Fraud Index, MarketingCharts   [...]
Posted: Friday, July 20th 2007

Ziff Davis Snagged in Venomous Blogger Web

Last week blogger and B2B publishing consultant Paul Conley accused tech publisher Ziff Davis of engaging in unethical practices with online content, reports Folio Mag. Conley aired his thoughts in a colorful post on Wednesday, outlining editorial indiscretions and demanding that Ziff Davis resign its membership   [...]
Posted: Monday, May 7th 2007

Click Fraud Up to 14.8 Percent in Q1

Click Forensics released today industry pay-per-click (PPC) fraud figures from the Click Fraud Index for the first quarter of 2007. The firm indicated that overall industry average click fraud rate was 14.8 percent for 1Q07. That rate was the highest reported for any quarter in the past year, rising from 14.2 percent in the previous quarter (4Q06) and from 13.7 percent in the year-earlier quar  [...]
Posted: Thursday, April 19th 2007

Utah Bill Could Halt Competitive Keyword Buying

The state of Utah has passed a bill that could impact the practice of buying competitive keywords, reports Search Engine Land. Some search engine marketers buy up keywords associated with the copyrighted terms of their competitors. Utah's Trademark Protection Act would make that practice illegal. The bill creates an "electronic registration mark" as a new form of trademark. Registering that mark will cost $250 but once done a competitor may not use that term to trigger advertis  [...]
Posted: Wednesday, April 4th 2007

Yahoo Click-Fraud Settlement Approved

A federal judge in San Jose, California has approved a settlement in a click-fraud class action lawsuit against Yahoo. The settlement requires Yahoo to pay $5 million in attorney fees and give full credits to advertisers dating back to 2004, CNET reports. The claims in the lawsuit were raised by Checkmate Strategic Group, which argued that Yahoo   [...]
Posted: Wednesday, March 28th 2007