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Luxury Brands Move Online to Compete with Discounters

Saks Fifth Avenue, the upscale brick-and-mortar retailer, is experimenting with short online “private event” sales as means to compete with increasingly popular high-end discount websites. Saks' new offering, called "Fashion Fix," comes as the luxury department-store chain struggles to find new sources of revenue in the current economy. Though luxury retailers have traditionally been slow to adapt to web-based sales and maketing tactics, a recent Bain & Co. report projects 20% growth i  [...]
Posted: Wednesday, November 4th 2009

iBokan: Confessions Of An iPhone App Developer

A recent evaluation of a pricing experiment by iPhone developer Team iBokan, presented as a guest blog on TechCrunch, reveals some of the things app developers should try to avoid. Armed with app download tracking tools and a post-hoc common sense, developer Bo Wang shares insight into the cogs of app development, as well as lessons learned from a pricin  [...]
Posted: Monday, March 23rd 2009

Unwanted 'American Idol' Text Message Backfires on AT&T

This week AT&T Wireless sent a text message to a "significant number" of its 75 million customers, promoting the Tuesday premier of American Idol, a popular show where Americans compete for pop stardom. The wordy SMS read: AT&T Free Msg: Get ready for American Idol! AI 8 starts this Tues (1/13) at 8pm on FOX. Check out AT&T's official AI web site from you [sic] PC - www.att.com/idol for the latest info on our $1MM sweepstakes, test your AI IQ by playing the trivia game  [...]
Posted: Wednesday, January 14th 2009

Facebook Campaign Quadruples NYT Fan Figures

Last week New York Times president Scott Heekin-Canedy released an eight-page memo praising the success of the newspaper's Facebook advertising campaign, which went live in the days following the Presidential election. "The goals [...] were to increase our number of Facebook fans; raise awareness of NYTimes.com as an interactive news center; and engage the Facebook community in a conversation about the election outcome," Heekin-Can  [...]
Posted: Monday, December 1st 2008

McCain Pummels Obama in Search Ad Relevance; Neither Does Great

While Sen. Barack Obama has historically outdone Sen. John McCain in terms of social media savvy, McCain bests him in sponsored search and targeted advertising. Unfortunately, neither candidate does exceptionally well in the latter regard. Author Jonathan Mendez of search engine marketing blog Optimize and Prophetize conducted an analysis of how well McCain and Obama fare in se  [...]
Posted: Wednesday, September 10th 2008

Analysts: Google Stealing Yahoo's Thunder

Google continues to move faster than Yahoo, giving analysts and employees reason to wonder whether Yahoo can keep up, let alone catch up. Google's acquisition of YouTube is the latest setback for Yahoo, which has been losing internet advertising market share, usually to Google, the New York Times writes. Yahoo has been seen as slow to react and difficult during negotiations, whereas Google has moved swiftly with   [...]
Posted: Thursday, October 12th 2006

Advertisers: Pesky Click Fraud Is Cost of Doing Business

When last month Google began providing data on "invalid clicks," some advertisers had their fears of click fraud confirmed - nevertheless they remain unfazed, writes MarketWatch, based on an informal survey it conducted of Google advertisers. Like spam and viruses, click fraud may be irritating, but it's part of the current ecosystem of online marketing, advertisers   [...]
Posted: Friday, August 25th 2006

Forrester: Growth of Behavioral Targeting Imminent

Pervasive use of behavioral targeting in online advertising is in the offing and will drive search engine marketing agencies to expand offerings, according to a new report from Forrester Research titled "The Reality of Behavioral Ad Targeting," writes DM News. As online media costs increase and inventory gets tight, behavioral targeting  [...]
Posted: Friday, March 24th 2006

Yahoo: Display Ads Increase Search

A Yahoo study released today claims that online display advertising increased the number of relevant searches by more than 61 percent, reports DM News. The study was based on an analysis of a campaign by Yahoo client HarrisDirect. Clicks on sponsored search links leading directly to the client's site also jumped - 249 percent - after a user was exposed to a display ad campaign, Yahoo said. The study found that consumers  [...]
Posted: Monday, May 9th 2005

Kraft Nixes Google Campaign Due to Lack of Publisher Monitoring

SearchEngineWatch points to a few articles describing the travails of Kraft's star-crossed search text ad campaign, which was pulled after the ads starting appearing on a white supremacist site. Google, upon hearing complaints, pulled all of its ad programs from the site, but not before Kraft decided to nix its search engine mark  [...]
Posted: Monday, January 10th 2005

Ads in Site Text Area Viewed Most

Poynter: The Power of Being Inside the Article The internet ads that get th  [...]
Posted: Monday, September 20th 2004

Barring Affiliates from Using Brand Keywords Saves Media Costs

Internet Retailer: Barring affiliates from bidding on its name reduces Northern Tool ad costs Since major e-tailer Northern Tool & Equipment banned its affiliate sites from bidding on its name on search engines late last year, its search engine marketing costs have plummeted. Some companies have ma  [...]
Posted: Monday, July 5th 2004

Hockey Site Keeps Paid Search Costs in Check

Internet Retailer: The difference between top spots on paid search listings Where you can buy aremote control zamboni Sports retailer HockeyGiant detailed to Internet Retailer how it managed to optimize its paid search campaign on Overture, increasing transaction rates while it kept paid listings costs r  [...]
Posted: Friday, June 4th 2004

Google AdSense Celebrated by Publishers

WSJ (subscription required) :On Point This article looks under the hood of contextual advertising from the point of view of small publishers and paints AdSense as the killer app of revenue streams for many publishers, large and small. "We've made more in two months with AdSense than in two years of affiliate programs" run by conventional advertising networks, said Sethina Edwards of   [...]
Posted: Monday, October 20th 2003