Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	181	17
» ad selling	146	52
» ad targeting	121	77
» ad technologies & vendors	119	79
» advertainment	2	196
» affiliate marketing	5	193
» agencies & ad departments	31	167
» alternative marketing	11	187
» Asia/Pacific	4	194
» automotive	5	193
» b2b	7	191
» best practices	9	189
» biz buzz	28	170
» branding	22	176
» broadband	5	193
» campaigns & creatives of note	7	191
» case studies	1	197
» co-op marketing & partnerships	6	192
» computers & tech	4	194
» consumer packaged goods	4	194
» CRM	2	196
» cross media	7	191
» deep coverage	1	197
» demographics	5	193
» direct marketing	27	171
» domain names	5	193
» don't believe the hype	1	197
» e-commerce	29	169
» email marketing	6	192
» entertainment	1	197
» Europe	8	190
» events	2	196
» finance	10	188
» global	4	194
» How-to	2	196
» I-PR & business communications	2	196
» interviews	1	197
» intrusive formats	3	195
» Latin America	1	197
» legal, government & regulation	12	186
» loyalty & retention	2	196
» major account moves	2	196
» major brands	19	179
» major players news	88	110
» measurement & analytics	28	170
» media convergence	12	186
» minorities	1	197
» mobile marketing	7	191
» multi-channel marketing	1	197
» new and improved	21	177
» online ad market	101	97
» pearls of wisdom	3	195
» people	2	196
» personalization	4	194
» political parties & organizations	3	195
» privacy	2	196
» promotions	2	196
» publishing	75	123
» real estate	3	195
» research & stats	58	140
» rich media	13	185
» search engine marketing	158	40
» signs of doom	7	191
» signs of recovery	7	191
» signs of what's to come	38	160
» small business	4	194
» spam & anti-spam	1	197
» Spanish-speaking	1	197
» syndication & RSS	4	194
» technical innovation	14	184
» telecom	1	197
» tools & software	56	142
» top stories	101	97
» travel	5	193
» user experience	10	188
» viral marketing & social media	5	193
» weblog marketing	4	194
» women	1	197
» worst practices	10	188
» Youth	1	197

New App Pushes Newspaper Display Ads, Daily Deals to Facebook

  [...]
Posted: Friday, May 4th 2012

iAd May Be Tipping Point for Google's AdMob Acquisition

Apple's forthcoming iAd may wind up being the tipping point that will prompt the Federal Trade Commission to approve Google's pending acquisition of AdMob. When it first began to review the $750 million acquisition, staff at the Federal Trade Commission were expecting to recommend blocking Google's acquisition of the mobile advertising network, according to a source quoted in the New York P  [...]
Posted: Monday, May 3rd 2010

Industry Buzz & News: 4/01/10

Publishing: iPad to launch with payload of ads. Publishers bet future on iPad they have not seen yet. Amazon gives way on e-book pricing.   [...]
Posted: Thursday, April 1st 2010

Yahoo Raises Yearly Outlook with Q3 Earnings

Yahoo is echoing the same optimism for the ad industry as Google did in its earnings call last week. The Sunnyvale, Calif.-based search engine runner-up, in fact, has raised its guidance for the rest of the year, citing the stabilization of its major businesses. Excluding traffic acquisition costs, Yahoo   [...]
Posted: Wednesday, October 21st 2009

Ad Spend up 119% on Top Blog, SocNet Sites

The amount of time online Americans spent on social network and blogging sites in August 2009 accounted for 17% of all time spent on the internet, a figure that is nearly triple the percentage of time spent a year ago, according to statistics from The Nielsen Company. Nielsen also reported that year-over-year, estimated online advertising spe  [...]
Posted: Friday, September 25th 2009

How To: Strengthen Your Pay-Per-Click Chops

Effective PPC management demands persistence, creativity, and discipline. The following steps should help strengthen your campaigns and help to determine and meet your ROI goals (via NVI Solutions). 1. Keywords Regularly adding new keywords to your ad groups will help you capitalize on new or missed traffic. Use  [...]
Posted: Wednesday, June 10th 2009

PageGage Takes Content-Crunching Legwork Out of Display Ad ROI

This week FatTail launches the PageGage RAFT (reach and frequency tool), whose aim is to enable online publishers to squeeze more profit out of their display ad inventory. RAFT automatically combines ad contract data and site content by buying search traffic at a low rate and guiding that traffic to the pages most in need of an impressions boost, according to MediaPost. A client dashboard provides page  [...]
Posted: Monday, June 8th 2009

IAB's Click Measurement Guidelines Filter Frauds

The Interactive Advertising Bureau (IAB) has released its Click Measurement Guidelines, the parameters with which publishers and advertisers can uniformly sell and buy cost-per-click advertising. In addition to helping identify and discard fraudulent clicks, the Guidelines: Define the life-cycle of a "click," and the standard by which clicks should be measured and counted. Provide agnostic terms to streamline the  [...]
Posted: Tuesday, May 12th 2009

Amazon Explores PPC Model on Product Pages

Amazon.com debuted an affiliate advertising feature called Product Ads on Amazon, which enables e-commerce sites to promote their own wares on Amazon's product pages. Ads can consist of both a price and product image. "Amazon will display your ads in highly targeted placements," -- including positions beside the shopping cart button, according to the program description.   [...]
Posted: Monday, March 2nd 2009

European Ad Spend on Positive Growth Trajectory

Forrester Research estimates that growth in European online ad spend will slow to 10% in '09, down from 30% annual growth in '07. The "European Online Advertising Through 2013" report is somewhat more optimistic than forecasts from other firms, including E-Consultancy, Enders Analysis and GroupM, which projected growth in the market under 10%, reports MarketingCharts.   [...]
Posted: Monday, February 9th 2009

Click Fraud Hits 17.1% in Q4, Highest in 2 Years

Click Forensics reports click fraud rates hit 17.1% in 4Q08, versus 16.6% in the same period in 2007. According to CEO Tom Cuthbert, three components contributed to the rise: more dollars filtering into pay-per-click (PPC); increased competition in the click firm industry; and rises in cybercrime and botnet activity resulting from the poor economy. The average click fraud rate for PPC ads across major sites like AdSense and Yahoo Publisher Netwo  [...]
Posted: Wednesday, January 28th 2009

YHOO Takes Q4 Loss of $303M; Bartz Keeps Eye on Silver Lining

In her first earning call for Yahoo, just-inaugurated CEO Carol Bartz touted the company's "wonderful energy" and vowed to directly address any viability issues Yahoo faces. She also denied any intention to sell Yahoo or any of its services, and did not indicate plans to reopen acquisition talks with Microsoft. "I would just make a plea that this is a fantastic Internet property and really doesn't deserve everybody trying to pick it and pull it apart," she is   [...]
Posted: Wednesday, January 28th 2009

More Ad Coverage, Looser Policies Beef Up GOOG Balance Sheet

December data collected by search engine intelligence firm AdGooroo found 4Q08 was the "strongest quarter on record" for Google and Microsoft Live Search. Both companies enjoyed a sharp rise in advertiser growth. The number of ads per keyword on Google also increased, with overall ad growth for the latter rising 58% from Q3. "The increase in active advertiser counts is surprising given the current environment of gloom and doom," the firm  [...]
Posted: Monday, January 12th 2009

NYTimes Ad Revenue Declines 20% from '07

Internet ad revenues on The New York Times' online properties fell 3.8% in November, compared to a 4.6% increase in October -- marking a whopping 20% decline from this time last year. The 3.8% slump represents the first monthly decline in online ad revenue that the company has reported to date, suggesting even the most aggress  [...]
Posted: Friday, December 26th 2008

With Oodle's Help, Facebook Moves in on craigslist Turf

Online classifieds ad vendor Oodle is taking the reins on Facebooks's "Marketplace" application, according to Oodle CEO Craig Donato. Donato feels Facebook users and advertisers will benefit from Oodle's capacity to serve as a "weirdo filter" -- that is, to stalwartly protect both sides from having to deal with unsavory advertisers or content providers. Oodle will also use Mar  [...]
Posted: Thursday, December 4th 2008

One Billion Tweets Strong, Twitter Contemplates Charging for Use

Microblogging service Twitter may be brewing a pay-to-Tweet model for businesses using it to promote wares or connect with consumers. Twitter enables users to publish "microblogs" of up to 140 characters apiece. Last month it ranked among the fastest-growing social networks -- racking up 343% growth year over year. It received between $1 million and $5 million in VC funding   [...]
Posted: Monday, November 17th 2008

Google Updates Quality Score, Criteria for Paid Search Listings

Google has made two major changes to the AdWords algorithm to improve the quality of the calculation and render it "fairer." The changes were outlined last week in a brief blog post: Quality score calculation improvement. The updated algorithm now takes into account ad position when calculating an ad’s click-through rate (CTR), thus resulting in a more accurate qua  [...]
Posted: Wednesday, November 5th 2008

GOOG-YHOO: We Changed Our Deal; Approve it, Please!

To fend off a complete rejection of its proposed search ad liaison, Yahoo and Google have submitted a revised operating proposal to the Department of Justice (DOJ). Under the new terms of the agreement first announced in June, Yahoo shall run Google search ads on its own sites and the c  [...]
Posted: Tuesday, November 4th 2008

Q3 Click-Fraud Rate Holds Steady; Botnet Activity Rises

The average click-fraud rate for Q3 2008 held steady overall at 16%, but a 10% rise in botnet activity - and a 28% overall click-fraud rate from botnets - is potentially undermining ad-industry efforts to combat click fraud, according to figures from Click Forensics'   [...]
Posted: Monday, October 27th 2008

MySpace MyAds Goes Beta, Courts Small Biz

Today marks the beta launch of MySpace MyAds, which enables fledgling businesses to create, target and track the performance of their ads on its social network. MyAds is accessible via advertise.myspace.com, or on any MySpace page through a link marked "Advertise." It was designed to teach advertisers how best to promote themselves on-site while making ad creation as simple as possible: Create a display ad in the MySpace MyAds   [...]
Posted: Monday, October 13th 2008