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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 50 | 16 |
| » ad pricing | 7 | 59 |
| » ad selling | 25 | 41 |
| » ad targeting | 31 | 35 |
| » ad technologies & vendors | 22 | 44 |
| » advertainment | 13 | 53 |
| » affiliate marketing | 1 | 65 |
| » agencies & ad departments | 6 | 60 |
| » alternative marketing | 18 | 48 |
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| » b2b | 1 | 65 |
| » best practices | 2 | 64 |
| » Big Picture | 1 | 65 |
| » biz buzz | 24 | 42 |
| » branding | 18 | 48 |
| » broadband | 4 | 62 |
| » campaigns & creatives of note | 12 | 54 |
| » co-op marketing & partnerships | 12 | 54 |
| » computers & tech | 1 | 65 |
| » consumer packaged goods | 5 | 61 |
| » CRM | 1 | 65 |
| » deep coverage | 1 | 65 |
| » demographics | 7 | 59 |
| » direct marketing | 12 | 54 |
| » domain names | 7 | 59 |
| » don't believe the hype | 1 | 65 |
| » e-commerce | 11 | 55 |
| » email marketing | 7 | 59 |
| » entertainment | 16 | 50 |
| » Europe | 4 | 62 |
| » events | 1 | 65 |
| » finance | 2 | 64 |
| » global | 1 | 65 |
| » healthcare | 2 | 64 |
| » How-to | 1 | 65 |
| » I-PR & business communications | 3 | 63 |
| » instant messaging marketing | 1 | 65 |
| » legal, government & regulation | 5 | 61 |
| » loyalty & retention | 3 | 63 |
| » major account moves | 4 | 62 |
| » major brands | 24 | 42 |
| » major players news | 20 | 46 |
| » measurement & analytics | 3 | 63 |
| » media convergence | 31 | 35 |
| » minorities | 1 | 65 |
| » mobile marketing | 21 | 45 |
| » multi-channel marketing | 9 | 57 |
| » new and improved | 5 | 61 |
| » online ad market | 41 | 25 |
| » pearls of wisdom | 1 | 65 |
| » people | 1 | 65 |
| » personalization | 2 | 64 |
| » political parties & organizations | 3 | 63 |
| » privacy | 2 | 64 |
| » promotions | 1 | 65 |
| » publishing | 16 | 50 |
| » real estate | 1 | 65 |
| » research & stats | 27 | 39 |
| » rich media | 15 | 51 |
| » search engine marketing | 27 | 39 |
| » signs of doom | 3 | 63 |
| » signs of what's to come | 32 | 34 |
| » small business | 2 | 64 |
| » spam & anti-spam | 1 | 65 |
| » Spanish-speaking | 1 | 65 |
| » syndication & RSS | 8 | 58 |
| » technical innovation | 2 | 64 |
| » telecom | 2 | 64 |
| » tools & software | 8 | 58 |
| » top stories | 6 | 60 |
| » travel | 1 | 65 |
| » user experience | 15 | 51 |
| » viral marketing & social media | 8 | 58 |
| » weblog marketing | 4 | 62 |
| » women | 2 | 64 |
| » Youth | 6 | 60 |
Microsoft Research: Target Young Men Online, But Know Their (Changing) Habits
[...]
Posted: Wednesday, April 25th 2012
Industry Buzz & News: 4/01/10
Publishing:
iPad to launch with payload of ads.
Publishers bet future on iPad they have not seen yet.
Amazon gives way on e-book pricing.
[...]
Posted: Thursday, April 1st 2010
Industry Buzz & Snippets: 12/16/09
Campaigns:
New York Media partners with Clickable for local web ad sales.
Email Marketing:
AOL's take on permission versus request.
Sharing content generates most emails.
Search:
[...]
Posted: Wednesday, December 16th 2009
Industry Buzz & Snippets: 12/04/09
Ad Campaigns:
New Droid ad claims iPhone is clueless.
Southwest Airlines tests Facebook video contest.
Online Media:
Google CEO deflects blame for news media woes.
Google [...]
Posted: Friday, December 4th 2009
Social Media Drives Increased Email Use
Despite an initial hypothesis that increased time on social networks might be taking Americans away from their email, a Nielsen Company analysis found that the heaviest social media users actually use email more, perhaps because of the steady stream of messages that social networks dump into participants' inboxes.
For the informal r [...]
Posted: Friday, October 2nd 2009
Hulu's Growth Fuels Rise in Video Streaming
In the past 30 days, 26% of online Americans have streamed a full-length TV show and 14% have streamed a full-length movie, according to recent data from Ipsos MediaCT's MOTION study, writes MarketingCharts.
[...]
Posted: Wednesday, August 5th 2009
MicroHoo Expected to Ink Deal Today
Microsoft and Yahoo are expected to seal and internet search partnership later today, concluding a year and a half of torrid courting, according to people familiar with the matter (via The Wall Street Journal).
Microsoft made an unsolicited, and unsuccessful, $47.5 billion bid for Yahoo in February 2008. A consolidation of both [...]
Posted: Wednesday, July 29th 2009
EyeWonder Helps Fox, GE Pontwificate with Users
To promote Season One of "Dollhouse," out on DVD and Blu-ray on July 28, Fox Home Entertainment launched a rich media ad that streams Twitter tweets and enables users to engage in conversation through the ad itself.
The unit was developed with help from EyeWonder and Moxie. It showcases tweets from the feed of Eliza Dushku, star of "Dollhouse," and encourages users to jump in by logging in with existing Twitter accounts.
Submissions are manually screened, after which tweets are permitted t [...]
Posted: Thursday, July 23rd 2009
Online Ads Trigger Nearly as Many Searches as Clicks
Over half of internet users (52%) actively respond to display advertising on ad-supported websites.
Among them, almost as many initially respond to an ad by conducting a search as those who click on the ad, according to a study from iProspect, conducted by Forrester Consulting, MarketingCharts [...]
Posted: Wednesday, May 13th 2009
AP to News Pirates: Stop Stealing Our Content
The Associated Press announced it will work with web portals and other digital partners to track publishers that use its content without a license, and pursue legal action against them, reports the Wall Street Journal.
Much of the AP's content is unpaid for, as it is collected by news aggregators that carefully dodge AP licensing fees.
Major internet portals such as Google and Yahoo do [...]
Posted: Thursday, April 9th 2009
Internet Ad Revenues Top $23B in '08
Internet advertising revenues in the US remain strong, with Q408 revenues hitting $6.1 billion, and revenues for the year topping $23 billion, according to the 2008 Internet Advertising Revenue Report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC), writes MarketingCharts.
Despite [...]
Posted: Tuesday, March 31st 2009
LinkedIn, Sage Ink Engagement-Building Promo Deal
UK-based tech firm Sage has inked a partnership with LinkedIn to promote its ongoing Business Brains campaign.
TrainYourBusinessBrain.com subtly promotes Sage's business services and software offerings while streaming video interviews from "business brains," such as Yo! Sushi founder Simon Woodroffe, and material from the Krypton Factor. Five mental agility tests also give users their "business IQ."
The site will be promoted across certain p [...]
Posted: Friday, February 20th 2009
Yahoo to Introduce Video, Images into Sponsored Search
Today Yahoo is expected to announce an ad offering that can integrate images and video into the pay-per-click listings of select Y! Search Marketing users.
Sponsored search remains one of the top-performing tools available to online marketers today. They appear at the top, bottom and along the [...]
Posted: Thursday, February 19th 2009
Agent Provocateur Taps Modern Women Through Social Media
With help from agency StrawberryFrog, lingerie label Agent Provocateur has made its foray into social media in hopes of engaging a digital user base over the long-term.
Attention-grabbing elements that have characterized past Agent Provocateur campaigns -- images of celebrities riding mechanical bulls, or virtual [...]
Posted: Tuesday, February 10th 2009
OpenTable Files for IPO, Reveals Financial Data
Online restaurant reservation site OpenTable has filed for an initial public offering (IPO) with the Securities Exchange Commission (SEC) in hopes of raising as much as $40 million on the market.
The company, which works with restaurants to peddle reservations to users over the 'net, was founded in 1998. It employs 292 people.
Restaurants pay a subscription fee, a reservation fee for each reservation made via OpenTable, and in same cases an installation fee -- which enables them to integr [...]
Posted: Monday, February 2nd 2009
Obama Inauguration Drives Droves to Web
Viewership at the top three US cable network news websites surged fourteen-fold from 12:00-1:00 p.m. EST on Inauguration Day, accounting for 30% of online event viewing, as millions of viewers tuned in to watch Barack Obama take the presidential oath and deliver his address, according to data from comScore Video Metrix ( [...]
Posted: Thursday, January 29th 2009
'Google Holiday Shopping' Leverages Top Product Searches
Google has launched Google Holiday Shopping, which aggregates top product searches for certain categories.
"To find the season's most wanted gifts, Santa's elves mined millions of recent Google Product Search queries to put together some of the most popular products people are searching for," the site reads. Categories include Video Games & Toys, Cold Weather and Specialty Foods. "Bakugan," "peacoat" and "chocolate fount [...]
Posted: Wednesday, December 3rd 2008
Take That, GOOG: YHOO Nabs T-Mobile Web Search
Yahoo's search engine has been chosen to power T-Mobile's new "web2go" portal, which will serve approximately 32.1 million US customers.
web2go's "mini-portal" provide's blended news, image and other results around a user's query, ClickZ reports. It also comes with a customizable start page and makes downloading mobile content -- like ringtones and wallpaper -- easier. The system will appear on newer handsets first, including T-Mobil [...]
Posted: Monday, November 24th 2008
Facebook Leverages Engagement to Drive Organic Ad Impressions
Facebook has released "engagement ads," an ad format that uses social networking to squeeze word-of-mouth-style impressions out of marketing messages. The service has been in private beta since August.
Ads typically appear on the right-hand side of the user's Facebook dashboard, prompting them to take some sort of action: comment on a movie trailer, for example, or RSVP for the season finale of a TV show, reports The Wall S [...]
Posted: Wednesday, November 12th 2008
Online Ad Spend up 21% in UK; Could Overtake TV by '09
Internet ad spending in the UK grew to £1,682.5 million in the first half of 2008, a 21% year-over-year increase, according to the latest figures from the Internet Advertising Bureau (IAB-UK) in partnership with PricewaterhouseCoopers (PwC) and the World Advertising Research Center (WARC), [...]
Posted: Tuesday, October 28th 2008