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My Favorite Online Marketing Tool

Every week, it seems, vendors introduce new tools for online marketing - from analytics applications to email marketing suites to online video tools. The constant onslaught got us at MarketingVOX thinking: of all these offerings, which do marketers like the best? We asked around and following are the results of our informal survey. Onl  [...]
Posted: Wednesday, May 19th 2010

iAd May Be Tipping Point for Google's AdMob Acquisition

Apple's forthcoming iAd may wind up being the tipping point that will prompt the Federal Trade Commission to approve Google's pending acquisition of AdMob. When it first began to review the $750 million acquisition, staff at the Federal Trade Commission were expecting to recommend blocking Google's acquisition of the mobile advertising network, according to a source quoted in the New York P  [...]
Posted: Monday, May 3rd 2010

Industry Buzz & Snippets: 01/07/10

Analytics: AdClick tracking vs. web analytics: why are the numbers so different? Industry: MTV, Crisp partner on mobile ads.   [...]
Posted: Thursday, January 7th 2010

Industry Buzz & Snippets: 12/02/09

Online Media: Google offers publishers limit on free news access. New AOL gambit could undermine premium content goals. Ad Metrics: Under threat, Nielsen accelerates plan to measure online video. Ad Indu  [...]
Posted: Wednesday, December 2nd 2009

Google Taps Teracent for Real Time, Customizable Ads

Advertisers will be able to better customize and personalize Google display ads with new technology the company is incorporating from its latest corporate purchase. Google announced this week it was acquiring display ad start up Teracent, a firm that has made a name for itself with real time algorithms that can customize and automatically build ads from among thousands of different choices of creative elements. The algorithms can incorporate user information, such as a viewer's geographic   [...]
Posted: Tuesday, November 24th 2009

Affiliates Ratchet Up Tech, Analytics

Several newly introduced applications promise to help affiliate marketers analyze their leads, track their site performance and close more deals. The tools - which incorporate more stepped-up technology and measurement than the industry uses now -  should provide a boost to this niche, which has been stymied by a lack of tech savvy and potentially helpful online ad strategies, w  [...]
Posted: Tuesday, November 17th 2009

Online Ad Platform Snares Nielsen for Household-Level Targeting

Nielsen and DataLogix are working together to push household-level online ad targeting, using Nielsen’s PRIZM demographic and lifestyle data. The move, both companies say, will improve the ability of online advertisers to reach consumers most likely to buy their products and services. Quest for Household-Level Accuracy The combined effort represents the first time brand advertisers will be able to use Nielsen’s PRIZM segmentation at a household-level of accuracy in the  [...]
Posted: Tuesday, November 3rd 2009

Industry Buzz & Snippets: 11/2/09

Online Marketing Strategies: Online advertisers doing less monkeying around. Web marketing tips to target holiday shoppers. Mobile Marketing: E-mail marketers   [...]
Posted: Monday, November 2nd 2009

Microsoft Earnings Cap Promising Week

Microsoft capped off a busy week on Friday with its pleasantly surprising quarterly earnings report. Quarterly revenues were $12.92 billion - a 14% decline from this point last year. Net income was $3.57 billion, or 40 cents per share. These results, though, were higher than Wall Street analysts had been projecting; specifically, those polled by Thomson Reuters expected the Redmond-based company to post a profit of   [...]
Posted: Monday, October 26th 2009

Marketers Thwart TweetNothings, Move Toward ROI

Marketers are discovering more and more ways they might potentially leverage Twitter to make money, even as the microblogging site appears to be doing its best to ignore - and in some cases, outright discourage them. In a keynote presentation at the ongoing Web 2.0 Summit conference held in San Francisco, Twitter CEO Evan Williams was adamant that the site remains focused on improving its p  [...]
Posted: Wednesday, October 21st 2009

Search Force SEM Platform Now Supports Image Ads

SearchForce, a company whose platform consolidates bid optimization, campaign management and reporting, has incorporated support for content-rich image ads. The company claims it is the first search engine marketing and bid optimization firm to do so. Users can now decide the specific placement of image ads within Google's AdWords network. They can also optimize bids, track conversions and view reporting on them. According to SearchForce, image ads remain lamentably little-used because of   [...]
Posted: Tuesday, July 28th 2009

Patent Filings Divulge Ad Model for Kindle

Over the last 30 days, the US Patent Office has published several patents for Amazon that lend insight on the company's future plans for its Kindle book reader. One patent, filed in December 2006, will grant customers that purchase a print copy of a book the ability to access the electronic version as well. Two other patents go into detail about incorporating targeted advertising in on-demand content on Kindle. Under the terms of the patents, Amazon could inserts ads throughout its eboo  [...]
Posted: Tuesday, July 7th 2009

Google To AdSense Users: Go Ahead, Pick a Font

Google, which previously had a fixed and limited set of typefaces for text ads, now lets publishers and bloggers choose their own. AdSense tested the concept of customizable typefaces in 2008, and in 2006 the font size became changeable, with a little help from Firefox Browser Text Size, Search Engine Journal   [...]
Posted: Monday, February 23rd 2009

Mobile-Ad Viewers Top 100 Million in Q3

Largely driven by text-based ads, mobile advertising awareness grew 33% in nine months against a backdrop of six percent growth in cell phone usage, suggesting an increased allocation of advertising dollars to mobile formats through the first three quarters of the year,   [...]
Posted: Friday, November 21st 2008

Yahoo Search Incorporates ZIP Code-Targeted Ads

Yahoo is giving advertisers the ability to target ads by ZIP code rather than just by city and state. The ZIP code targeting feature analyzes a searcher's Internet Protocol (IP) address and manually-input user data, then serves ads based on their location. To enable it, visit the Campaigns >> Campaign Settings tab in your Yahoo Sponsored Search (Panama) account. Select "ZIP/Postal Code" from the "Target By:" drop-down menu. An interactive mapping feature helps visualize ZIP  [...]
Posted: Tuesday, October 21st 2008

Yahoo Improves Complementary 'Content Match' Ad Technology

Over the past few months, Yahoo has been introducing contextual advertising clients to a new matching technology: Content Match. Like Yahoo's sponsored search, Content Match operates on a pay-per-click model, except it does not use individual keyword-search matching. Instead, advertisers bid on targeted "ad groups." It is also managed separately from other Yahoo ad campaigns, and may convert at a diff  [...]
Posted: Tuesday, October 14th 2008

Financial Services Ad Cuts Drag Image-Based Spend Down 6%

A 27 percent decline in image-based online ad spending by financial services companies drove a 6 percent year-over-year decrease in total image-based online advertising and a 9 percent slide in image-based impressions in the first half of 2008, according to Nielsen Online - write  [...]
Posted: Monday, September 22nd 2008

'Call to Action' Advertising Hits $419MM by 2012

"Call to Action" advertising, spawned by a combination of mobile TV and a cellular communications backchannel - and virtually non-existent in 2007 - is expected to grow to $419 million in worldwide revenue by 2012, according to a MultiMedia Intelligence study, MarketingCharts   [...]
Posted: Friday, September 12th 2008

DoubleClick Brings More Sense to AdSense

Google's $3.1 billion investment in DoubleClick may finally be paying off: the company has announced it is using DoubleClick's technology to improve AdSense. Improvements include:   [...]
Posted: Friday, August 8th 2008

Clickable Raises $14.5M in Series B

Ad network performance tracker Clickable raised $14.5 in Series B financing. The round was led by Founders Fund and supported by Union Square Ventures and FirstMark Capital. Put on the spot about Clickable's merits, Principal Justin Fishner-Wolfson of Founders Fund said its services "allow users to track and manage campaign performance across multiple ad networks with a comprehensive, easy-to-use dashboard." Fishner-Wolfson shall join Clicka  [...]
Posted: Wednesday, July 30th 2008