Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	114	34
» ad pricing	11	137
» ad selling	52	96
» ad targeting	85	63
» ad technologies & vendors	70	78
» advertainment	34	114
» Advertising	1	147
» affiliate marketing	7	141
» agencies & ad departments	18	130
» Asia/Pacific	2	146
» b2b	5	143
» best practices	16	132
» biz buzz	62	86
» branding	36	112
» broadband	3	145
» campaigns & creatives of note	25	123
» case studies	2	146
» co-op marketing & partnerships	25	123
» computers & tech	5	143
» consumer packaged goods	2	146
» CRM	2	146
» cross media	18	130
» deep coverage	1	147
» demographics	9	139
» direct marketing	25	123
» domain names	39	109
» don't believe the hype	3	145
» e-commerce	25	123
» email marketing	10	138
» entertainment	36	112
» Europe	2	146
» events	1	147
» finance	3	145
» healthcare	1	147
» How-to	1	147
» I-PR & business communications	4	144
» instant messaging marketing	9	139
» intrusive formats	1	147
» legal, government & regulation	7	141
» loyalty & retention	7	141
» major account moves	1	147
» major brands	45	103
» major players news	74	74
» Marketing	1	147
» measurement & analytics	10	138
» media convergence	17	131
» minorities	1	147
» mobile marketing	37	111
» multi-channel marketing	11	137
» new and improved	24	124
» online ad market	83	65
» pearls of wisdom	1	147
» people	6	142
» personalization	9	139
» political parties & organizations	6	142
» promotions	5	143
» publishing	51	97
» research & stats	18	130
» rich media	23	125
» search engine marketing	52	96
» signs of recovery	2	146
» signs of what's to come	64	84
» small business	10	138
» spam & anti-spam	1	147
» syndication & RSS	20	128
» technical innovation	1	147
» telecom	5	143
» tools & software	20	128
» top stories	31	117
» travel	1	147
» user experience	31	117
» viral marketing & social media	32	116
» weblog marketing	32	116
» women	2	146
» worst practices	9	139
» Youth	13	135

Sponsored Forum Posts Increase Response by More than 100%

Sponsored posts that appear in targeted online forums, clearly marked as advertisements, appear to actually increase in their ability to drive response over time - by more than 100% one year after a paid campaign has ended, according to a recent analysis released by PostRelease. The study also showed that 60 days after a typical sponsored forum post’s appearance, the t  [...]
Posted: Thursday, January 21st 2010

Social Media Drives Increased Email Use

Despite an initial hypothesis that increased time on social networks might be taking Americans away from their email, a Nielsen Company analysis found that the heaviest social media users actually use email more, perhaps because of the steady stream of messages that social networks dump into participants' inboxes. For the informal r  [...]
Posted: Friday, October 2nd 2009

Dell, Moonfruit Claim Twitter Campaigns Effective

At a Twitter for Brands event hosted by New Media Age in London on Friday, Dell representatives said they have seen tangible uplifts in sales which can be directly attributed to marketing on Twitter. The brand's Twitter account has driven $3 million in sales since it began operation in 2007. Moonfruit, a website builder, also said Twitter campaigns have helped the brand. Moonfruit said it spent around 10,000 pounds ($16,400) on prizes for the campaign  [...]
Posted: Tuesday, August 25th 2009

VSS Forecast: Comms Spending to Top $1 Trillion

Total communications spending will decline 1% in 2009 to $882.6 billion, but will grow 3.6% per year over the next five years to more than $1 trillion,  according to a report from private-equity firm Veronis Suhler Stevenson (VSS). This growth will make communications the third fastest-growing sector (behind mining and construction) of the US economy through 2013,   [...]
Posted: Wednesday, August 5th 2009

Only 8% of Advertisers Deem Twitter an Effective Promo Tool

Though Twitter is currently a media darling, only 8% of advertisers and consumers think it's an effective promotion tool, according to (pdf) results from a LinkedIn Research Network/Harris Poll. The study found advertisers are more likely than consumers to know about Twitter and are more likely to believ  [...]
Posted: Tuesday, July 28th 2009

EyeWonder Helps Fox, GE Pontwificate with Users

To promote Season One of "Dollhouse," out on DVD and Blu-ray on July 28, Fox Home Entertainment launched a rich media ad that streams Twitter tweets and enables users to engage in conversation through the ad itself. The unit was developed with help from EyeWonder and Moxie. It showcases tweets from the feed of Eliza Dushku, star of "Dollhouse," and encourages users to jump in by logging in with existing Twitter accounts. Submissions are manually screened, after which tweets are permitted t  [...]
Posted: Thursday, July 23rd 2009

Twitcam Brings Livestreaming to Twitter

Live video streaming firm Livestream has launched twitcam.com, an ad-supported app that lets users add live streaming video to their Twitter feeds. The offering works like popular Twitter app Twitpic, which enables users to log in with an existing Twitter account, upload an image and then automatically updates their Twitter streams with a link to the image, as well as any message they include. Following suit, Twitcam.com u  [...]
Posted: Wednesday, July 22nd 2009

Facebook Advertisers: Target by Member, Non-Member, Multiple Countries, Birthday

Facebook has released three new filters for its ads program, equipping advertisers to make addressable audiences more granular. Connections lets advertisers target the members of groups, pages, or events they own. They can also target users that aren't already members, meaning ads encouraging either participation in a group, or joining a group, go directly to the most relevant user without any overlap. All Face  [...]
Posted: Thursday, July 16th 2009

Most Marketers Pursue Email, Social Media Marriage

Two-thirds of email marketers plan to integrate their email and social media campaigns in the second half of 2009. 48% have already formulated a strategy for achieving this initiative, according to a survey by StrongMail Systems, Inc.   [...]
Posted: Thursday, July 2nd 2009

Facebook's Hybrid Engagement Ads; Multi-Currency Support

In a bid to increase user interaction and drive new fans to Facebook Pages, Facebook released new versions of its Engagement Ads offering. The additions combine capabilities of ads that already exists. Advertisers can, for example, combine videos and polls in the same piece of creative -- as demonstrated at left. Ads can also be markedly larger than the classified-style ads that typically pepper the right-hand column of a profile page, and leaving more room for copy and interaction tools.   [...]
Posted: Monday, June 29th 2009

Twitter to Launch Verified Accounts for Public Officials, Brands, Celebs

Facing a lawsuit with Tony La Russa, the manager of the St. Louis Cardinals, who complained about someone impersonating him on the site, Twitter is implementing a Verified Accounts process. La Russa sued Twitter in early May for cybersquatting, trademark infringement and misappropriation of his name and likeness, after someone registered the handle "tonylarussa" on Twitter and posed as the Cardinals manager. The suit has been settled out of court,  [...]
Posted: Monday, June 8th 2009

Facebook Ads Now Available for 'Pages' and 'Events'

Today Facebook debuted Facebook Ads, customized for Pages and Events. This means businesses can promote Pages or Events on the right-hand side of select demographics' profiles, outfitted with a "Become a Fan" or "RSVP to This Event" link within the ad. If members of a user's network are already fans of a Page or have RSVPed to an event, his or her information will also appear in the Page/Event ad, adding a convivial peer pressure quality to t  [...]
Posted: Wednesday, June 3rd 2009

Kumo Demo Reveals Semantic Category Features, Ecommerce Emphasis

Kumo, the new search engine Microsoft plans to release, place a fresh focus on "the right ideas," like "organic results, layout and advertising," according to Director-Emerging Media/Client Strategy David Berkowitz of 360i, which demoed the pending product. "If it's as good as it looks in the demo, this will be the most impressive search experience Microsoft has offered," he vowed. The search engine places emphasis on image and videos; on a more practical level, it filters data and ecommer  [...]
Posted: Friday, May 22nd 2009

Facebook Opens Homepage Stream to Devs; Seesmic, TweetDeck Bite

Facebook is availing the homepage/profile stream, where users receive updates about other users, to third party developers, reports the Wall Street Journal, citing "people familiar with the matter." This means developers will be able to build offerings that "talk to" the status, links, notes and videos that users have uploaded onto Facebook. It also enables users to change their behavior with the site. "Now, you'll be a  [...]
Posted: Tuesday, April 28th 2009

Twittad Brings Sponsored Hashtags to Land Rover Effort

Land Rover launched an integrated campaign using Twitter and out-of-home venues like billboards and taxi TVs. The campaign uses "hashtags," or words used in tweets that make it easier to follow a conversation via online searches, in out-of-home venues to spread word of the Twitter-based effort, reports MediaBuyerPlanner. The effort attempts to build conversations around   [...]
Posted: Tuesday, April 21st 2009

Glam 'Tinkers' with 'Twitter for Journalists'

Lifestyle content network Glam Media has launched Tinker, a Twitter-style platform tailored to journalists, bloggers and PR professionals. Crucially, Glam also claims Tinker is "the first safe monetization model for brand advertisers" seeking exposure in the microblogging space. In tandem with Tinker, a Tinker Micro-Blogger Network was released. Tinker aggregates conversations on specific topics or events being discussed on Twitter, Friendfeed and Facebook, among other brands. This way, us  [...]
Posted: Wednesday, April 1st 2009

Twitter to Charge for As-Yet-Unspecified Add-Ons

Twitter is further solidifying plans to implement a premium account structure for "power" users or companies. Co-Founder Biz Stone confirmed that the company recently hired a product manager to develop commercial accounts, but reiterated that the service would be "free to use by everyone," and for-profit services would be add-  [...]
Posted: Thursday, March 26th 2009

Facebook Eclipses Google Referrals on Some Sites

For a handful of sites where users enjoy passing recreational time, Facebook refers more traffic than does search giant Google. Such sites include CafeMom, Evite, video site Tagged.com, Twitter, and gossip sites PerezHilton.com and Dlisted. Advertising Age called the trend "surprising," given that web users go to Google to work out "where to go next;" Facebook, in contrast, is more like an online space to loiter. The social network generates slightly over one-third of Google's unique visit  [...]
Posted: Thursday, March 12th 2009

Fresh Facebook Focuses on Conversation, Content Sharing

Yesterday Facebook began rolling out updates to userpages. The revamp notably sports a different interface, enhanced filtering and real-time updating -- which some speculate will put it in direct competition with real-time stream-of-thought aggregator Twitter. The new design also emphasizes the ability to share media and links with friends -- a position Facebook is uniquely positioned to leverage. On some websites whose content   [...]
Posted: Thursday, March 12th 2009

Facebook Starts Testing Oodle-Powered Marketplace

Facebook plans to unroll an updated version of Facebook Marketplace -- a craigslist-style app that enables users to buy and sell items within their network. The Marketplace existed for about two years with little popular interest. In December 2008, Facebook threw some juice behind it by announcing a partnership with online classifieds ad vendor Oodle, whose objective is to   [...]
Posted: Wednesday, March 4th 2009