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- Showing 1 - 5 of 5
Pharma Steps Back from Sponsored Ads
Pharmaceutical companies are struggling to reconcile online marketing techniques with a stepped-up oversight campaign by the Food and Drug Administration's Division of Drug Marketing, Advertising and Communications (DDMAC), which is specifically targeting such activities.
While industry-regulatory give and take on marketing is a long-standing and complicated dance, recent events appear to have caused pharma companies to take a step back from several strategies – at least until they can be s [...]
Posted: Friday, October 16th 2009
Invisible Ads Haunt Marketers
Marketers are becoming increasingly vulnerable to fraud on the internet – both from targeted attacks launched from fake ads, and more recently, from 'legitimate' publishers looking to eke out extra money from advertisers.
In 2007, MarketingVOX was snookered by a fraudulent and malicious trojan-horse campaign, while the most recent victim has been The New York Times, after the venera [...]
Posted: Friday, October 16th 2009
Print Publishers Step Up Mobile Efforts, Big-Time
More than 70% of US print publishers in a recent survey say that mobile is receiving more attention at their publication this year than last, though only about one-third believe they have a well-developed plan for attacking and conquering the mobile market, according to the Audit Bureau of Circulations (ABC), which conducted the research.
[...]
Posted: Tuesday, September 22nd 2009
Call for Entries Open for ad:tech 2008 Awards
ad:tech expositions, which orchestrates conferences and exhibitions for the global interactive marketing community, has opened the call for entries for ad:tech's 2008 advertising awards.
Entries can be made between now and January 11, 2008.
Submissions will be taken for the following categories:
Interactive Ads
Interactive Campaigns
Optimization/Search Strategy
Websites
Submissions can be made ad the [...]
Posted: Thursday, November 8th 2007
'Computer is Personal Again' Honored in IAB MIXX Awards
Last night in New York City, conference attendees witnessed the presentation of the IAB's third annual MIXX awards.
These accolades draw attention to outstanding merit specifically in interactive advertising, with dual regard to creativity and effectiveness.
The major honor, Best in Show, was awarded to Goodby, Silverstein and Partners, SF for "The Computer is Personal Again" for Hewlett-Packard. This campaign was perceived as the most successful effort in years on behalf of the computer b [...]
Posted: Wednesday, September 26th 2007
- Showing 1 - 5 of 5