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Local Ad Dollars Go Mobile And Online: Who Buys Them, In What Formats?

Local ad spending will experience a compound annual growth of 2.6% through 2016, but online and mobile will lead the way with double-digit growth, compared to TV, radio and print. And technology and retail will lead that growth, with local search leading the formats. That according to BIA/Kelsey's Media Ad View reports, which projects that local ad revenues   [...]
Posted: Thursday, May 17th 2012

Microsoft Research: Target Young Men Online, But Know Their (Changing) Habits

  [...]
Posted: Wednesday, April 25th 2012

For Better or Worse, Demand Media's Plans Tied to Google

Demand Media is beginning to move toward its initial public offering - which could well be the biggest web IPO this year. The company filed a S-1 disclosure with the Securities and Exchange Commission - the first step in this process. Criticized by some as a content mill, Demand Media's business strategy produces online content for the purpose of attracting keyword advertising. The company's algorithms look at what search words are most popular, and then pays writers to produce content for s  [...]
Posted: Monday, August 9th 2010

Virgin Gives Free Tickets to 'Influencial' Tweeters

Virgin America is turning to Twitter again to market its latest destination, Toronto. Unlike an earlier foray on Twitter, this time the airline is being a little more selective about who is getting the offer. Virgin America has teamed up with Klout,  a start up that "identifies influencers across the social web" to find the most likely Twitter users to give away free tickets from San Francisco or Los Angeles  [...]
Posted: Friday, June 25th 2010

iAd May Be Tipping Point for Google's AdMob Acquisition

Apple's forthcoming iAd may wind up being the tipping point that will prompt the Federal Trade Commission to approve Google's pending acquisition of AdMob. When it first began to review the $750 million acquisition, staff at the Federal Trade Commission were expecting to recommend blocking Google's acquisition of the mobile advertising network, according to a source quoted in the New York P  [...]
Posted: Monday, May 3rd 2010

4 Tricks to Battle Banner Ad Blindness

The display ad industry may be a $20 billion business with such giants as Yahoo and Google throwing millions at its development, but it has yet to solve a fundamental problem: consumers have learned long ago to ignore banner ads. The industry has a name for the problem - banner blindness - and even such luminaries as Google's Neal Mohan, vice president of product management, has referred to it at industry events. "Consumers have really learned to ignore all the banner ads they see on the I  [...]
Posted: Monday, March 22nd 2010

Industry Buzz & Snippets: 01/07/10

Analytics: AdClick tracking vs. web analytics: why are the numbers so different? Industry: MTV, Crisp partner on mobile ads.   [...]
Posted: Thursday, January 7th 2010

Industry Buzz & Snippets: 12/04/09

Ad Campaigns: New Droid ad claims iPhone is clueless. Southwest Airlines tests Facebook video contest. Online Media: Google CEO deflects blame for news media woes. Google   [...]
Posted: Friday, December 4th 2009

Geotargeted Ads Gains Non-Search Momentum

Companies of all sizes, from Google down to specialized firms such as location-focused ad network, Lat49, have been working to develop new approaches to geotargeted advertising that aren't search-based. These attempts, for the most part, have been relatively small and narrowly focused and have not made much of an impact on the larger market. However, things may be about to change thanks to a recent Google acquisition and pent-up de  [...]
Posted: Thursday, December 3rd 2009

Vertical Ad Networks Take Root, Grow

Recent statistics and funding projects are a continued testament to the strong momentum of vertical ad networks' industry-specific approach to placing and distributing ads. According to Adify's Vertical Gauge for Q3, released at the end of last month, brand advertising CPMs for various verticals continue to rebound from their depressed state in early 2009. Food CPMs are up 91% from the previous quarter, nearly doubling the category's  [...]
Posted: Thursday, December 3rd 2009

Industry Buzz & Snippets: 12/02/09

Online Media: Google offers publishers limit on free news access. New AOL gambit could undermine premium content goals. Ad Metrics: Under threat, Nielsen accelerates plan to measure online video. Ad Indu  [...]
Posted: Wednesday, December 2nd 2009

Google Floats 'FDA-Friendly' Pharma Ads

Google is proposing a special new format for online pharmaceutical ads that may address the US Food & Drug Administration's risk-disclosure and regulatory concerns about the industry's online marketing. Google suggested including extra links about side-effects within drug ads at last week's two-day FDA hearing on pharma's use of social media - a much anticipated event that   [...]
Posted: Wednesday, November 18th 2009

Affiliates Ratchet Up Tech, Analytics

Several newly introduced applications promise to help affiliate marketers analyze their leads, track their site performance and close more deals. The tools - which incorporate more stepped-up technology and measurement than the industry uses now -  should provide a boost to this niche, which has been stymied by a lack of tech savvy and potentially helpful online ad strategies, w  [...]
Posted: Tuesday, November 17th 2009

Android Ads Get Boost from Admob Deal

Google's just-announced $750 million acquisition of AdMob has several important implications for mobile marketers. First, it will help consolidate the mobile ad space, which is currently fragmented and populated with smaller players. Second, it will almost certainly increase overall availability in the now-tiny mobile ad market, while at the same time giving a huge boost to inventory specifically aimed at the Android platform. While Google itself points out that mobile ads currently make u  [...]
Posted: Tuesday, November 10th 2009

Luxury Brands Move Online to Compete with Discounters

Saks Fifth Avenue, the upscale brick-and-mortar retailer, is experimenting with short online “private event” sales as means to compete with increasingly popular high-end discount websites. Saks' new offering, called "Fashion Fix," comes as the luxury department-store chain struggles to find new sources of revenue in the current economy. Though luxury retailers have traditionally been slow to adapt to web-based sales and maketing tactics, a recent Bain & Co. report projects 20% growth i  [...]
Posted: Wednesday, November 4th 2009

Online Ad Platform Snares Nielsen for Household-Level Targeting

Nielsen and DataLogix are working together to push household-level online ad targeting, using Nielsen’s PRIZM demographic and lifestyle data. The move, both companies say, will improve the ability of online advertisers to reach consumers most likely to buy their products and services. Quest for Household-Level Accuracy The combined effort represents the first time brand advertisers will be able to use Nielsen’s PRIZM segmentation at a household-level of accuracy in the  [...]
Posted: Tuesday, November 3rd 2009

Candidates Use Behavioral Targeting to Reach Voters

Social media, widely used in high-profile ways during the US 2008 presidential elections, is being used even more aggressively - and in more sophisticated applications - by politicians in this year's election cycle. Though it is rare nowadays to find a politician who doesn't have a Facebook profile or web page, some campaigns are going a step further, using online behavioral targeting to identify voters and target them with ads when they visit other websites. Targeting Online Behav  [...]
Posted: Monday, November 2nd 2009

Industry Buzz & Snippets: 11/2/09

Online Marketing Strategies: Online advertisers doing less monkeying around. Web marketing tips to target holiday shoppers. Mobile Marketing: E-mail marketers   [...]
Posted: Monday, November 2nd 2009

Mobclix Inks Deal to Simplify Mobile Ads

Online ad exchanges Advertising.com and Traffic Marketplace will begin including mobile ads in their inventory through newly inked deals with Mobclix, a mobile ad exchange. Users of the ad networks are not only getting new mobile inventory, but also will be able to buy both online and mobile ads from one source, according to Krishna Subramanian, Mobclix co-founder. Metrics Included The deal provi  [...]
Posted: Thursday, October 29th 2009

Microsoft Earnings Cap Promising Week

Microsoft capped off a busy week on Friday with its pleasantly surprising quarterly earnings report. Quarterly revenues were $12.92 billion - a 14% decline from this point last year. Net income was $3.57 billion, or 40 cents per share. These results, though, were higher than Wall Street analysts had been projecting; specifically, those polled by Thomson Reuters expected the Redmond-based company to post a profit of   [...]
Posted: Monday, October 26th 2009