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iAd May Be Tipping Point for Google's AdMob Acquisition

Apple's forthcoming iAd may wind up being the tipping point that will prompt the Federal Trade Commission to approve Google's pending acquisition of AdMob. When it first began to review the $750 million acquisition, staff at the Federal Trade Commission were expecting to recommend blocking Google's acquisition of the mobile advertising network, according to a source quoted in the New York P  [...]
Posted: Monday, May 3rd 2010

Industry Buzz & Snippets: 01/07/10

Analytics: AdClick tracking vs. web analytics: why are the numbers so different? Industry: MTV, Crisp partner on mobile ads.   [...]
Posted: Thursday, January 7th 2010

Univision Gives Real-Time Control to Hispanic Advertisers

Univision is launching an online ad network designed to help advertisers better connect with US Hispanics. Called Univision Partner Group, it will encompass its own properties as well as third-party publishers based in the US, Latin America and Spain and will feature "a collection of premium Spanish-language websites and mobile web publishers handpicked by the Univision editors." The network will give companies targeting Hispanic audiences the ability to control their campaigns and monitor th  [...]
Posted: Wednesday, December 2nd 2009

Google Taps Teracent for Real Time, Customizable Ads

Advertisers will be able to better customize and personalize Google display ads with new technology the company is incorporating from its latest corporate purchase. Google announced this week it was acquiring display ad start up Teracent, a firm that has made a name for itself with real time algorithms that can customize and automatically build ads from among thousands of different choices of creative elements. The algorithms can incorporate user information, such as a viewer's geographic   [...]
Posted: Tuesday, November 24th 2009

AOL Rebrands on the Cheap

AOL is preparing for its spinoff from Time Warner on Dec. 9 with a new look and go-to-market strategy. The company has unveiled a new logo - or rather, a set of interchangeable logos - to promote the breadth of the company's content and digital assets. "It's one consistent logo with countless ways to reveal," AOL said in its announcement. More details about the strategy will be revealed on D  [...]
Posted: Monday, November 23rd 2009

Android Ads Get Boost from Admob Deal

Google's just-announced $750 million acquisition of AdMob has several important implications for mobile marketers. First, it will help consolidate the mobile ad space, which is currently fragmented and populated with smaller players. Second, it will almost certainly increase overall availability in the now-tiny mobile ad market, while at the same time giving a huge boost to inventory specifically aimed at the Android platform. While Google itself points out that mobile ads currently make u  [...]
Posted: Tuesday, November 10th 2009

Luxury Brands Move Online to Compete with Discounters

Saks Fifth Avenue, the upscale brick-and-mortar retailer, is experimenting with short online “private event” sales as means to compete with increasingly popular high-end discount websites. Saks' new offering, called "Fashion Fix," comes as the luxury department-store chain struggles to find new sources of revenue in the current economy. Though luxury retailers have traditionally been slow to adapt to web-based sales and maketing tactics, a recent Bain & Co. report projects 20% growth i  [...]
Posted: Wednesday, November 4th 2009

Industry Buzz & Snippets: 11/2/09

Online Marketing Strategies: Online advertisers doing less monkeying around. Web marketing tips to target holiday shoppers. Mobile Marketing: E-mail marketers   [...]
Posted: Monday, November 2nd 2009

Microsoft Earnings Cap Promising Week

Microsoft capped off a busy week on Friday with its pleasantly surprising quarterly earnings report. Quarterly revenues were $12.92 billion - a 14% decline from this point last year. Net income was $3.57 billion, or 40 cents per share. These results, though, were higher than Wall Street analysts had been projecting; specifically, those polled by Thomson Reuters expected the Redmond-based company to post a profit of   [...]
Posted: Monday, October 26th 2009

Marketers Thwart TweetNothings, Move Toward ROI

Marketers are discovering more and more ways they might potentially leverage Twitter to make money, even as the microblogging site appears to be doing its best to ignore - and in some cases, outright discourage them. In a keynote presentation at the ongoing Web 2.0 Summit conference held in San Francisco, Twitter CEO Evan Williams was adamant that the site remains focused on improving its p  [...]
Posted: Wednesday, October 21st 2009

Yahoo Raises Yearly Outlook with Q3 Earnings

Yahoo is echoing the same optimism for the ad industry as Google did in its earnings call last week. The Sunnyvale, Calif.-based search engine runner-up, in fact, has raised its guidance for the rest of the year, citing the stabilization of its major businesses. Excluding traffic acquisition costs, Yahoo   [...]
Posted: Wednesday, October 21st 2009

New Google Tool Mines Display-Ad Insights

Google has launched a new tool that promises to help marketers judge how, or even whether, a particular online ad campaign has raised brand awareness or active user interest - an ROI metric that is still surprisingly difficult to capture. Called Campaign Insights, it is being made available for larger display ad campaigns across the Google Content Netw  [...]
Posted: Monday, October 19th 2009

Yahoo Preps English Version of Microblogging Service

An English-language version of Yahoo Meme, Yahoo's Twitter-inspired microblogging platform, is in the works. The service launched in Portuguese in early '09, followed by a Spanish version last month. Now, when users in the US visit meme.yahoo.com, they are brought to a homepage in English, with the option to enter their emails for an invitation to the program. Like a cross between Twitter and blog/cura  [...]
Posted: Wednesday, September 2nd 2009

Bing Tosses Wrench into SEO Game

In about a year, Microsoft will fulfill a planned integration to power Yahoo's search results with the snappy new Bing. The move shall effectively consolidate 28% of the US search market, giving both companies a platform -- albeit a modest one -- upon which to seriously battle Google. As this integration  [...]
Posted: Monday, August 31st 2009

Dell, Moonfruit Claim Twitter Campaigns Effective

At a Twitter for Brands event hosted by New Media Age in London on Friday, Dell representatives said they have seen tangible uplifts in sales which can be directly attributed to marketing on Twitter. The brand's Twitter account has driven $3 million in sales since it began operation in 2007. Moonfruit, a website builder, also said Twitter campaigns have helped the brand. Moonfruit said it spent around 10,000 pounds ($16,400) on prizes for the campaign  [...]
Posted: Tuesday, August 25th 2009

Premium Twitter Accounts Expected by Year's End

In a VentureBeat interview last week, co-founded Biz Stone described in greater detail Twitter's plans to launch a revenue model before year's end. As in previous discussions, Biz Stone reiterated that Twitter would not charge users for existing usage habits; the company plans t  [...]
Posted: Monday, August 24th 2009

MicroHoo Seals the Deal Everyone Expected

As forecast in the days prior, Microsoft and Yahoo announced a deal in which Yahoo will incorporate Microsoft's Bing technology as its default search engine, giving the pair almost 30% market share in US searches. (Google holds 65%, comScore reports.) But even as Yahoo drops search, it will take over pay-per-click search advertising for both companies, granting it access to a broader database through which t  [...]
Posted: Thursday, July 30th 2009

MicroHoo Expected to Ink Deal Today

Microsoft and Yahoo are expected to seal and internet search partnership later today, concluding a year and a half of torrid courting, according to people familiar with the matter (via The Wall Street Journal). Microsoft made an unsolicited, and unsuccessful, $47.5 billion bid for Yahoo in February 2008. A consolidation of both   [...]
Posted: Wednesday, July 29th 2009

Bing May Power Yahoo Search

As the two companies draw close to concluding a long, tumultuous courtship, word has it that Microsoft's Bing may, in the future, power Yahoo's search engine, Advertising Age reports. The revenue share-based liaison would make Yahoo, the second most widely-used search engine in the United States, a more formidable competitor against Google, which   [...]
Posted: Monday, July 27th 2009

Hacked Accts Divulge Twitter's Thirst for Solvency ... and Meditation

A French hacker that managed to penetrate a number of sensitive Twitter employee accounts has leaked documents that reveal the company's financial ambitions, pending profit models and a "growing sense of entitlement" among its workers, Valleywag reports. The hacker, who goes by the pseudo Hacker Croll, accessed the email, Paypal, Amazon, Apple, AT&T, MobileMe, and Gmail accounts of higher-ups  [...]
Posted: Thursday, July 16th 2009