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VSS Forecast: Comms Spending to Top $1 Trillion

Total communications spending will decline 1% in 2009 to $882.6 billion, but will grow 3.6% per year over the next five years to more than $1 trillion,  according to a report from private-equity firm Veronis Suhler Stevenson (VSS). This growth will make communications the third fastest-growing sector (behind mining and construction) of the US economy through 2013,   [...]
Posted: Wednesday, August 5th 2009

Nike Adds SocNet Sharing Feature to Marketing Emails

Beginning with a February 12 inbox blast, Nike incorporated a ShareThis button to the bottom of email messages promoting its Lunartrainer+iD product line. ShareThis enables users to share portions of an email -- or website -- with friends across the networks they use, giving otherwise static messages a potentially "viral" quality. It and functionalities like it are dubbed "share with your network" (SWYN) links. News of Nike's SWYN inclusion was reported by the   [...]
Posted: Monday, February 23rd 2009

Google: Checkout Icon Increases Ad Click-Thru 10%

On its Google Checkout page, Google claims a "Checkout" icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.) What's more, Google Checkout users purportedly convert 40% more than shoppers that haven't used Checkout in the past. Google Checkout  [...]
Posted: Wednesday, January 7th 2009

AdLeads Let Display Ad Marketers Charge Per Lead

Pontiflex has launched AdLeads, a cost-per-lead (CPL) ad marketplace for online marketers. The system enables users to run direct response or display ads -- including rich media -- on a CPL pricing model. Advertisers only pay for qualified leads, "not for clicks and impressions that might never convert," beams spokesman Leo Tignini. Marketers can also purchase bra  [...]
Posted: Monday, September 15th 2008

'Call to Action' Advertising Hits $419MM by 2012

"Call to Action" advertising, spawned by a combination of mobile TV and a cellular communications backchannel - and virtually non-existent in 2007 - is expected to grow to $419 million in worldwide revenue by 2012, according to a MultiMedia Intelligence study, MarketingCharts   [...]
Posted: Friday, September 12th 2008

Mobile Users, Ad Recall Grow Like Weeds

Though the US lags behind the UK and India in many mobile phone usage categories, the number of US mobile phone users has grown from 251 million in 4Q07 to over 263 million in 2Q08 -- up nearly 10 percent -- according to a Limbo and GfK Technology Mobile Advertising Report,   [...]
Posted: Monday, August 18th 2008

Tweens Favor the 'Net, Need Search to Shop

The vast majority (83 percent) of tweens (age 10-14) spend at least an hour online per day, compared with 68 percent reporting they watch an hour of TV per day, according to an ROI research study commissioned by DoubleClick Performics, writes Chief Marketer (vi  [...]
Posted: Wednesday, July 30th 2008

Click Fraud Stabilizes but Botnets Burgeon

The industry-average click-fraud rate was 16.25 percent in Q2, down from Q1's 16.3 percent but up from 2Q07's 15.8 percent, according to pay-per-click (PPC) figures from Click Forensics and click-fraud reporting service Click Fraud Index, MarketingCharts   [...]
Posted: Friday, July 25th 2008

Google Gets $1.10 for Each New Dollar Spent on Search, 77% of All Search Spend

Google accounted for 77.4 percent of US search engine ad spend in Q2, an increase of 2 percentage points over 2Q07, according to Efficient Frontier's "US Search Engine Performance Report: Q2 2008," based on data from a fixed set of large-scale search advertisers,   [...]
Posted: Friday, July 18th 2008

Mobile Commerce Accelerates

Some 9 million US mobile subscribers have used their mobile phone to pay for goods or services, and half of all data users (49 percent) say they expect to participate in mobile commerce in the future, according to Nielsen Mobile figures issued at the Internet Retailer Conference and Exhibition in Chicago. Among the findings presented: As of Q1 2008, 3.6 percent of US mobile subscribers --   [...]
Posted: Friday, June 20th 2008

IAB, PwC: Internet Advertising Revenues Top $21B - Another Record

Internet ad revenue in the US reached a record high of $21.2 billion in 2007, eclipsing revenues in 2006 -- the previous record year -- by 26 percent, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) announced, MarketingCharts   [...]
Posted: Friday, May 16th 2008

UK Internet Ad Spend Up 38%, to Overtake TV in '09

Online advertising in the UK grew from the smallest sector in 2003, to the third-largest in 2007, with more than £2.8 billion in expenditures -- a 38 percent year-on-year increase -- and a market share of 15.3 percent (up from 11.4 percent in '06), according to findings released this week, MarketingCharts   [...]
Posted: Monday, April 14th 2008

Online Sales to Climb Despite Downbeat Economy, Hit $204B in '08

Despite anticipated sluggish retail growth, online retail will remain a bright spot with retail sales* (excluding travel). It will rise 17 percent this year to $204 billion, according to The State of Retailing Online 2008, the 11th annual Shop.org study conducted by Forrester Research,   [...]
Posted: Thursday, April 10th 2008

UK Advertisers to Spend Over £5B Online by 2012

Advertisers will spend £3.4 billion in 2008, up 27% from 2007 levels, and will continue double-digit growth through 2010, passing £4.3 billion in 2010 and exceeding £5 billion in 2012, according to online ad spending data released by eMarketer, MarketingCharts writes.   [...]
Posted: Monday, April 7th 2008

SEM Spend to Grow as Marketers Shift Budgets amid Economic Concerns

Search engine marketing (SEM) spending is taking budget share from other marketing efforts -- not only offline but also online -- according to preliminary findings from the 2007 State of the Market survey by the Search Engine Marketing Professional Organization (SEMPO), reports M  [...]
Posted: Wednesday, March 19th 2008

Study Profiles Consumers Most Influenced by Sponsored Links

Nearly one in 10 consumers surveyed (9 percent) are influenced or greatly influenced by sponsored links when searching for products or services on the internet, according to an analysis of BIGresearch's Simultaneous Media Survey (SIMM 11), writes MarketingCharts. Advertisers are allocat  [...]
Posted: Thursday, March 6th 2008

ad:tech Survey: Best and Worst Online Tactics, Budget Plans for '08

Behavioral targeting, search engine optimization (SEO) and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa's annual survey of ad:tech attendees, writes Mark  [...]
Posted: Wednesday, February 20th 2008

Paid Search Commands Online Advertising in '07; Google Dominates Paid Search

Google dominated paid search advertising in 2007, raking in 75 percent of US ad spend in the market, up a whopping 15 percentage points from 60 percent in 2006, according to a new eMarketer report, "Search Engine Marketing: User and Spending Trends,"   [...]
Posted: Friday, February 1st 2008

Online Marketers: Email Beats Search, Display Advertising

Eight in 10 marketers call email the best-performing medium, beating search and display, according to Datran Media's second annual survey of 2,000 online marketing professionals conducted in December '07, writes MarketingCharts.   [...]
Posted: Thursday, January 24th 2008

Search Marketing Takes Lion's Share of UK Online Ad Spend

Marketers in the UK say search marketing is the most efficient way to generate leads - so it's no wonder that search marketing accounts for the lion's share of online ad spending compared with other formats, making up more than half (57 percent) of the online advertising dollar (so to speak) in the UK, writes MarketingCharts, citing eMarketer.   [...]
Posted: Monday, January 14th 2008