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Top News: GM Quits Facebook | Agencies After Accenture, Deloitte | Ebook Suit Forward | Mobile Shoppers Like Text

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Posted: Wednesday, May 16th 2012

aQuantive Acquisition Makes Microsoft Buyer & Seller

The acquisition of aQuantive will give Microsoft a boost in metrics and prepare them for the future of advertising, according to Martin Laetsch, senior director of search strategy at SEMDirector, in an email correspondence. Laetsch calls Microsoft's acquisition a reaction to the Google/Doubleclick deal, and the reason they didn't   [...]
Posted: Monday, May 21st 2007

Yahoo Revs, Profits Increase - but Not Enough

Yahoo showed strong revenue and earnings growth in 4Q05, driven by both search and display advertising, reports ClickZ. Revenues were $1.5 billion, a 39 percent year-over year increase; net income was $683 million, or $0.46 per share; after adjustments, net income was $247 million, or $0.16 per share - up from $0.13 per share in 4Q04, but less than the $0.17 analysts expected. As a consequence, Yahoo stock fell after the report. Yahoo'  [...]
Posted: Wednesday, January 18th 2006

4Q Online Advertising Beats Media Execs' Expectations

Online ad spend increased 15 percent in the fourth quarter of 2005 from the third quarter, according to surveyed media executives who during the previous quarterly survey by Deutsche Bank and MediaPost had forecast a 10 percent increase. The cost of premium inventory increased, on average, 6 percent, while run-of-network inventory costs increased about 3 percent, and pay-per-click prices were   [...]
Posted: Tuesday, January 17th 2006

Yahoo, Marketers Agree: Shorter Is Better (for Text Ads)

Starting this week, Yahoo Search Marketing will shorten sponsored search text ads to 70 (from 190) characters, and most marketers view the move in a positive light, writes ClickZ. They say the standardization (with Google) simplifies the management of keyword buys and makes comparing results across engines easier. It's also what time-strapped consumers want. No  [...]
Posted: Tuesday, January 17th 2006

Gather.com Gets Funding, Writers Get Ad Revs

Boston-based Gather.com, set to receive $6 million funding this week, intends to become an eBay of sorts for bloggers, other writers and their readers - with a business model that recruits writers by offering them a share of online advertising revenue, writes the Boston Globe. The m  [...]
Posted: Monday, January 16th 2006

Microsoft's New adLabs Develops Video Hyperlink Ads

Microsoft announced the launch of its adCenter Incubation Lab (adLab), a joint effort between MSN's adCenter and Microsoft Research. It is "a state-of-the-art lab in Beijing with a mission to research and incubate adva  [...]
Posted: Friday, January 13th 2006

Seven Digital Marketing Predictions for 2006

eMarketer this week issued e-marketing predictions for the coming year: (1) Online advertising will constitute 5.4 percent of all U.S. advertising spending in 2006, surpassing the 5 percent mark for the first time, and reach 7.5 percent by 2009; (2) retail e-commerce will grow even more, from $87 billion in 2005 to $105 billion in 2006, a 21 percent increase; (3) Broadband use will continue to expand, from the current 105 million users   [...]
Posted: Friday, January 13th 2006

PodZinger Launches Audio Search, PPC Ad Biz Model

PodZinger on Wednesday officially launched its audio search service that's based on speech-recognition software that parent company BBN Technologies sells to super-secret government agencies, reports InternetNews. PodZinger crawls the web and daily adds podcasts to its index. Using speech-to-text technology it creates a text version of the audio index that's searchable by keyword. Searchers can click to listen from the PC, dow  [...]
Posted: Friday, January 13th 2006

MSN, SuperPages.com Partner for Local Ads

MSN'S local search began on Thursday to include three Verizon SuperPages.com local ads - a mix of pay-per-click, pay-per-call, and fixed-rate - for every search results page, reports MediaPost. The ads are sold by Verizon's local sales teams. The ad unit in which the SuperPages ads appear is at the top of the MSN Local Search results pages. The ads are from SuperPages.com's list of local adver  [...]
Posted: Friday, January 13th 2006

Google Seeks Mobile Click-to-Call Ad Patent

A new Google patent application hints at the search giant's plans for the mobile advertising market, with a type of ad that would result in a phone call instead of a visit to a website, reports ClickZ. A senior research scientist at Google, Shumeet Baluja, filed U.S. patent application 20060004627 for the "call-on-select" process that takes into account screen size, connection speed and input capabilities of mobile devices to determine  [...]
Posted: Thursday, January 12th 2006

Miva May Be up for Grabs

Online marketing firm Miva, formerly known as FindWhat.com, said it has hired Deutsche Bank Securities to help it explore strategies to boost its share price, including a possible sale of the company, as well as selling securities, selling assets, recapitalizing, or  [...]
Posted: Wednesday, January 11th 2006

Google Increases Lead in Search Share Rankings

Google maintained its lead in the U.S. search market in November with 39.8 percent of all the searches conducted, followed by Yahoo at 29.5 percent and MSN at 14.2 percent, according to comScore Media Metrix monthly numbers released Friday. Year over year, Google's search share increased 5.2 percentage points, whereas Yahoo's declined 2.5 points,  [...]
Posted: Tuesday, January 10th 2006

Google Print Ads Run in Chicago Sun-Times

Google is running classified-like ads in the pages of the Chicago Sun-Times, which so far is the only newspaper participating in Google's print advertising tests, Crain's reports (  [...]
Posted: Tuesday, January 10th 2006

Search Marketers Spent $5.75B, Mostly on Paid Placement

Advertisers in the U.S. and Canada spent $5.75 billion on search engine marketing (SEM) in 2005 - 44 percent more than in 2004 - according to "The State of Search Engine Marketing 2005" report, released today (Monday) by the Search Engine Marketing Professional Organization (SEMPO), which predicts  [...]
Posted: Monday, January 9th 2006

Keyword Price Declines Persist

Keyword prices fell to an average of $1.43 last month, or 16 percent less than the $1.70 average in December 2004, writes MediaPost, citing data the Fathom Online keyword price index. The greatest year-over-year declines in keyword prices were for the consumer services (35 percent, to $0.89) a  [...]
Posted: Monday, January 9th 2006

YellowPages.com, Yahoo in Ad Partnership

YellowPages.com advertisers' listings will appear on Yahoo Local and Yellow Pages, and will be identified as sponsored listings, the companies are expected to announce today, writes ClickZ. The financial terms of the distribution deal were not announced. "Yahoo's large and loyal user base, as well as a strong brand as a leading internet company, brings significant value and benefit to YellowPages.com advertisers," said Charles Stubbs,   [...]
Posted: Friday, January 6th 2006

'Google Pack' Bundle to Include Firefox, Other Goodies

In yet another shot across Microsoft's bow, Google is expected to announce today the release of Google Pack, a software bundle that includes not only Google goodies but also the Firefox browser, open-source instant message product Trillian, Norton AntiVirus, and RealPlayer, writes MediaPost. Also included in the bundle are Google Desktop Search, Google Earth, Picasa, Google Talk, and the Googl  [...]
Posted: Friday, January 6th 2006

Searchers' Fealty up for Grabs

Though Google leads among search engines and has increased its share of online searches to 41 percent from 31 percent two years ago, searchers continue to use multiple engines and marketers need to consider their ever-shifting loyalty, according to Forrester Research's report "Search Loyalty Is Hard to Find," writes InternetRetailer. Though 40 percent of online users say they are loyal to one of the four large search engines (G  [...]
Posted: Friday, January 6th 2006

Paid Search to Grow 41 Percent in 2006; Google Stock to Reach $600

Paid search, which generated an estimated $10 billion globally in 2005, is expected to grow 41 percent in 2006, or more than $14 billion, with market leader Google increasing its lead - and net revenue by more than 58 percent - during the year, according to research notes by Piper Jaffray senior research analyst Safa Rashtchy, reports ClickZ. In 2005, Google held 64 percent market share. Rashtchy also raised the one-year price target f  [...]
Posted: Wednesday, January 4th 2006