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Affiliates Ratchet Up Tech, Analytics

Several newly introduced applications promise to help affiliate marketers analyze their leads, track their site performance and close more deals. The tools - which incorporate more stepped-up technology and measurement than the industry uses now -  should provide a boost to this niche, which has been stymied by a lack of tech savvy and potentially helpful online ad strategies, w  [...]
Posted: Tuesday, November 17th 2009

April's Top Ad Networks: Platform-A, Yahoo Lead Pack

AOL's Platform-A remains the top ad network in the US, reaching nearly 176.5 million US internet users, or 91.5% of the total audience, based on April ad-network rankings released by comScore, Inc, reports MarketingCharts. Platfor  [...]
Posted: Friday, May 22nd 2009

Google Tests Ads on iPhone Apps

VentureBeat has confirmed that Google is testing an ad program on Urbanspoon, an iPhone application that introduces local restaurants to users; and Backgrounds, a mobile wallpaper directory. The ads are text-based and feature one company at a time, just below the browser bar. Clicking on it guides users to information about the advertiser; or, in some cases,   [...]
Posted: Wednesday, March 18th 2009

Oodle Raises Funding to Realize Dream of 'Social Classifieds'

Online classifieds firm Oodle raised $5.6 million in funding from its existing pool of investors: RedPoint Ventures, Greylock Partners, and JAFCO Ventures. The financing will go toward improving its product, expanding internationally and expanding its partner network, which already includes Wal-Mart, MySpace and Facebook. According to Geoff Yang, a partner at RedPoint, Oodle is further developing the concept of "social classifieds" -- a way to "uniquely combine commerce, social interactio  [...]
Posted: Wednesday, February 11th 2009

MSFT's 'Gaze' Eyes Snap.com Territory

Aspiring to compete with technologies like Snap, which lets users preview content by mousing over hyperlinks, Microsoft is preparing an ad-infused offering called Gaze. Snap delivers "Snap Shots" of web destinations or content, using pop-ups that appear when users hover over hyperlinked text. Users can identify Snap-optimized links by the small Snap favicon perched   [...]
Posted: Thursday, February 5th 2009

Visa, Chase Pilot SMS Coupon Program

A pilot program in Phoenix delivers coupons via cell phone to Visa and Chase cardholders that sign up to receive them from select merchants, reports MediaBuyerPlanner. The text-message coupons are personalized to match the interests selected by Chase Visa cardholders, then sent using Visa's Mobile Platform. Coupons are redeemable in stores or online,   [...]
Posted: Thursday, September 4th 2008

Gorilla Nation Cares Enough to Brand the Very Best

Hallmark.com has chosen online ad representation firm Gorilla Nation to sell its ad inventory on an exclusive basis. Hallmark has focused primarily on its cross-media marketing programs, using online ad sales solely to augment marketers' offline efforts. The Gorilla Nation partnership is intended to give Hallmark's online advertising presence its own legs. The card company's user base is 63 percent female. Users spend an average of seven minutes per visit on the site, which serves 3.4 mill  [...]
Posted: Monday, August 11th 2008

Yahoo Quits Microsoft, Scores Google Search Deal

Yahoo issued a statement announcing that talks with Microsoft about a liaison are over. Microsoft made an unsolicited takeover bid for Yahoo in February. Yahoo declined, setting off months of media drama between the two companies. In May, Microsoft raised its bid for Yahoo and made a final offer, which Yahoo   [...]
Posted: Friday, June 13th 2008

ad:tech Survey: Best and Worst Online Tactics, Budget Plans for '08

Behavioral targeting, search engine optimization (SEO) and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa's annual survey of ad:tech attendees, writes Mark  [...]
Posted: Wednesday, February 20th 2008

New AdWords Tool Consolidates Multiple Campaign Budgets

Manage Defined Spend (MDS), a new AdWords tool, enables advertisers to build and apply budgets under a single service agreement. AdWords already permits advertisers to build and manage separate ad budgets under multiple service agreements. MDS instead enables users to build out "child" accounts under a single "parent" agreement. The new option will appear under My Client Center. A button to the right marked "Modify Budget" gives clients access to the MDS. Child account shells  [...]
Posted: Friday, November 2nd 2007

Click Fraud Index: Year-High Levels in Q4

Fourth-quarter click-fraud data from Click Forensics showed that click fraud increased to the highest levels for the year, reaching 14.2 percent (industry average), compared with 13.8 percent for Q3, 14.1 percent for Q2 and 13.7 percent for Q1 (via Search Engine Land).   [...]
Posted: Wednesday, January 31st 2007

Service Fights Web Trademark Abuse

Marketers' growing concern with the use of their trademarks online by their own web marketing partners and affiliates has given rise to a new service. The ProtectMyMark service from Molander & Associates attempts to help marketers combat the misuse and abuse of trademarks online, helping find, correct and thereafter monitor for such behavior. The service helps marketers recover fees collected but no  [...]
Posted: Thursday, August 24th 2006

Google Testing Cost-per-Action Ads

Google is testing cost-per-action ads according to an email that Google sent out yesterday (Wednesday) to some AdSense publishers, reports Bloomberg News, citing an initial report in the SeekingAlpha blog by David Jackson. "You get paid whenever a site visitor clicks on the ad on your   [...]
Posted: Thursday, June 22nd 2006

eBay Launching Contextual Ad Program

As anticipated, eBay will be introducing an online contextual advertising system for eBay sellers to promote auctions, reports Reuters from the eBay Developers' Conference in Las Vegas. Contextual ads will be placed on other websites in exchange for a share of the resulting eBay sales.  [...]
Posted: Monday, June 12th 2006

Brand Search Queries Still Taking Users to Competitors

Some 85 percent of searchers using a brand name as a query reach that brand's website - but search results sidetrack the remaining 15 percent to the sites of competitors, affiliates and comparison shopping engines, writes ClickZ. It cites a new study from Hitwise, which noted that 75 of the most popular 100 searches in February involved trademarked brand names - up 17 percent from February of last year. Queries containing a  [...]
Posted: Monday, April 17th 2006

Think Buys IceRocket to Reach Blogosphere

Think Partnership plans to acquire blog search engine IceRocket from Mark Cuban, its sole investor, reports Red Herring. Though terms have not been disclosed, Think probably has some $20 million available for the IceRocket deal. Think Partnership "has a lot of revenue  [...]
Posted: Friday, April 14th 2006

CafePress Introduces Tag-Based Ads for Affiliates

Online marketplace CafePress has added tag-based targeting capabilities to ads on websites in its affiliate program, allowing webmasters and bloggers to serve TopicAds ads based on the tags on their content, reports ClickZ. When a visitor arrives at a webpage, an appropriate ad is served based on the   [...]
Posted: Wednesday, March 8th 2006

SEMphonic Tool Offers Integrated Search and Online Marketing Reports

Search engine marketing analytics tool specialist SEMphonic today announced CampaignTracker, a tool that "solves the mind numbing tasks of developing multiple integrated search engine and online marketing reports and competitor monitoring for agencies and enterprises," the company said. CampaignTracker offers the ability to see, evaluate, aggregate, and present SEM campaign pe  [...]
Posted: Tuesday, March 7th 2006

Click Fraud Doesn't Grow, but Marketers' Concern Does

The number of online advertisers and search engine marketing firms saying click fraud was a serious issue increased threefold in 2005 from the previous year, according to the December 2005 "State of Search Engine Marketing" report by the Search Engine Marketing Professionals Organization (SEMPO), writes ClickZ. "It's not so much that it's getting worse, but there is a heightened awareness about it," Kevin Lee, chairman of SEMPO and coc  [...]
Posted: Monday, February 27th 2006

Amazon to Launch Contextual Ad Network with Affiliates

E-commerce giant Amazon.com is testing an AdSense-like online advertising program to distribute third-party contextual ads to its network of affiliates, reports ClickZ. Though Amazon has confirmed the program, in beta testing since January 27, a spokesperson wouldn't say who is providing the ads; he did say that Amazon and its affiliates would receive a share of revenues from click-throughs. Various providers distribute contextually ta  [...]
Posted: Tuesday, February 7th 2006