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Candidates Use Behavioral Targeting to Reach Voters

Social media, widely used in high-profile ways during the US 2008 presidential elections, is being used even more aggressively - and in more sophisticated applications - by politicians in this year's election cycle. Though it is rare nowadays to find a politician who doesn't have a Facebook profile or web page, some campaigns are going a step further, using online behavioral targeting to identify voters and target them with ads when they visit other websites. Targeting Online Behav  [...]
Posted: Monday, November 2nd 2009

Twitter Users Black Out to Protest 'Guilty Upon Accusation'

Avatars on Twitter are blacking out their avatars in protest against a new law, Section 92A, that has passed in New Zealand. The law stipulates that internet service providers (ISPs) "adopt and reasonably implement a policy that provides for termination, in appropriate circumstances of the account of a repeat [copyright] infr  [...]
Posted: Tuesday, February 17th 2009

Obama Inauguration Drives Droves to Web

Viewership at the top three US cable network news websites surged fourteen-fold from 12:00-1:00 p.m. EST on Inauguration Day, accounting for 30% of online event viewing, as millions of viewers tuned in to watch Barack Obama take the presidential oath and deliver his address, according to data from comScore Video Metrix (  [...]
Posted: Thursday, January 29th 2009

Obama Campaign Launches iPhone App

Sen. Barack Obama's presidential campaign has launched an iPhone application that enables supporters to communicate with each other and consume breaking news, reports The New York Times. Available for free on the App Store, it is compatible with the iPhone and the iPod touch. The unit organizes contacts by "key battleground states," keeps you abreast of campaign news via text and email, and helps target local e  [...]
Posted: Friday, October 3rd 2008

YHOO/GOOG Liaison Gets Blessing from CA Congress Members

Few groups, particularly advertisers, appear to be rooting for Google and Yahoo's sponsored search deal. But in a letter sent to US Attorney General Michael Mukasey, 11 Democratic Congress members from California have demanded that the Department of Justice permit the deal to go through. The letter stated that a lawsuit to obstruct the liaison may "detrimentally affect the online advertising ma  [...]
Posted: Tuesday, September 30th 2008

McCain Pummels Obama in Search Ad Relevance; Neither Does Great

While Sen. Barack Obama has historically outdone Sen. John McCain in terms of social media savvy, McCain bests him in sponsored search and targeted advertising. Unfortunately, neither candidate does exceptionally well in the latter regard. Author Jonathan Mendez of search engine marketing blog Optimize and Prophetize conducted an analysis of how well McCain and Obama fare in se  [...]
Posted: Wednesday, September 10th 2008

Obama Cuts Back on August Web Spend; McCain Raises Stakes

Sen. Barack Obama drew slightly more buzz than Sen. John McCain over the course of the Democratic and Republican National Conventions, followed by Gov. Sarah Palin and Sen. Hillary Clinton, according to recent stats from Nielsen (pdf). Web traffic to BarackObama.com also   [...]
Posted: Monday, September 8th 2008

Nielsen Issues Presidential Campaign Scorecard

Last week the Nielsen Company released an overview of the presidential campaign's summer progress, providing a look at candidates' online presence and buzz, advertising campaigns, as well as TV viewership for party national conventions, reports MarketingCharts. Among the   [...]
Posted: Wednesday, August 27th 2008

Ex-Clinton Aid Reps Phorm to Policy-Makers

Behavioral ad targeting firm Phorm selected Ricchetti, Inc., a lobbying firm headed by Steven Ricchetti, to represent its interests on Capitol Hill. Mr. Ricchetti was the deputy chief of staff to the Clinton Administration. His firm has also represented Sirius Satellite Radio and AT&T. Like US-based NebuAd, United Kingdom-based Phorm partners with ISPs to serve ads against data gathered from online activity. And while Phorm positions itself as   [...]
Posted: Friday, August 1st 2008

comScore Releases US Internet Year in Review

comScore issued a report highlighting the major trends in US internet activity in 2007, including top gaining properties and site categories, and core search market growth. Top internet brands, including Google, Facebook, Wikipedia and craigs  [...]
Posted: Friday, February 1st 2008

Low Online Ad Spending During Primaries, Search Tops the List

As the primaries trudge onward, 2008 presidential hopefuls are sticking to traditional media plans, with just a small amount of online ad spending, MediaWeek reports. Though candidates have all exploited free web marketing ops, such as YouTube and MySpace profiles, they haven't saturated the major political sites with ad spending. Though FoxNews.com carried ad  [...]
Posted: Tuesday, January 15th 2008

MoveOn Sanctions Dropped Google Ads for Political Campaign

MoveOn.org has backed down from the Google ad controversy, allowing Senator Susan Collins (R, Maine) to use its namesake in ads blasting the left-wing political organization. "We don't want to support a policy that denies people freedom of expression," MoveOn's Jennifer Lindenauer   [...]
Posted: Wednesday, October 17th 2007

Romney Leads in Campaign Advertising; Clinton, Obama in Tight Website Race

Republican Presidential Candidate Mitt Romney has placed more political ads than any other two presidential candidates combined. Romney's placements number 10,893 political ads from January 1 to October 10, compared with 5,975 for Bill Richardson and 4,293 for Barack Obama, the two runners-up - The Nielsen Company reported (  [...]
Posted: Wednesday, October 17th 2007

Utah Bill Could Halt Competitive Keyword Buying

The state of Utah has passed a bill that could impact the practice of buying competitive keywords, reports Search Engine Land. Some search engine marketers buy up keywords associated with the copyrighted terms of their competitors. Utah's Trademark Protection Act would make that practice illegal. The bill creates an "electronic registration mark" as a new form of trademark. Registering that mark will cost $250 but once done a competitor may not use that term to trigger advertis  [...]
Posted: Wednesday, April 4th 2007

Terrorists, Too, Exploit AdSense Click Fraud

Jim Hedger of Webmaster Radio has made public a report that ads served by Google on the sites of Google AdSense publishers who are connected with Al Qaeda, Hezbollah and other terrorist groups are benefiting those groups, which are resorting to click fraud to derive revenue from Google advertisers,   [...]
Posted: Thursday, December 7th 2006

Online Politics More than Blogs and Websites

Politicians will increasingly use the internet as a direct marketing and branding channel, relying on podcasts, blogs and attack videos distributed via email, as well as looking at Friendster and Facebook as ways to reach voters, writes writes Eric Frenchman in the MarketingProfs Daily Fix, citing a Sunday New York Times article that   [...]
Posted: Wednesday, April 5th 2006

French Propaganda via Google AdWords

As riots flare in Paris suburbs and elsewhere, France's ruling party has been running a marketing campaign using Google AdWords sponsored links, writes CNET. Searches for "violence," "riots," "suburbs," "burned cars" or "scum" point to a petition in support of French Interior Minister and party president Nicolas Sarkozy's "zero tolerance policy" in response to the fiery confrontations between Muslim y  [...]
Posted: Friday, November 18th 2005

Google Offers Free Wi-Fi to Mountain View

Google will make a pitch to its hometown Mountain View's city council to offer free Wi-Fi access to the city, reports MediaPost. "This proposal is in the same spirit of making the world's information easily and quickly accessible as our recent San Francisco Wi-Fi bid and is technically comparable to that initiative," Chris Sacca, Google's principal of new business development, is quoted as say  [...]
Posted: Tuesday, November 15th 2005

Pajamas Media Blog Network Announced

The scheduled November 16 launch of a right-leaning blog network Pajamas Media was officially announced last week by cofounder Roger L. Simon, although it will include mainstream journalists from the likes of CNBC and the New York Times - and even the left-leaning The Nation, reports CNET. The Pajamas Media sit  [...]
Posted: Monday, October 24th 2005

French-Funded 'Quaero' to Tackle Google, Yahoo

French president Jacques Chirac this week said France would help fund a new European internet search engine to rival Google and Yahoo and promised to counter the threat of Anglo-Saxon cultural imperialism, writes the U.K.'s Telegraph (via paidcontent). "We're engaged in a global com  [...]
Posted: Thursday, September 1st 2005