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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Local Ad Dollars Go Mobile And Online: Who Buys Them, In What Formats?
Local ad spending will experience a compound annual growth of 2.6% through 2016, but online and mobile will lead the way with double-digit growth, compared to TV, radio and print. And technology and retail will lead that growth, with local search leading the formats.
That according to BIA/Kelsey's Media Ad View reports, which projects that local ad revenues [...]
Posted: Thursday, May 17th 2012
Microsoft Research: Target Young Men Online, But Know Their (Changing) Habits
[...]
Posted: Wednesday, April 25th 2012
Top Toolkit News: Lyris' real-time conversion and revenue tracking
E-Mail Marketing
Lyris has released a real-time conversion and revenue tracking tool as part of its HQ application that allows marketers to view how visitors respond to e-mail and site content while tracking campaign results in real-time. The tool provides data on a campaign's visitors, click-throughs, conversions and revenues generated by specific e-mail.
Market Research
Ma [...]
Posted: Tuesday, July 20th 2010
Industry Calls for Standardized Email Metrics
The Email Experience Council is pushing to standardize metrics it has developed after a two-year research endeavor that included surveying dozens of email broadcast vendors.
The bottom-line reason for its call for industry-accepted metrics, it says in its blog, is that it has become impossible to compare response and deliverability rates when terms are based on different calculations.
The [...]
Posted: Tuesday, February 2nd 2010
Industry Buzz & Snippets: 12/16/09
Campaigns:
New York Media partners with Clickable for local web ad sales.
Email Marketing:
AOL's take on permission versus request.
Sharing content generates most emails.
Search:
[...]
Posted: Wednesday, December 16th 2009
Industry Buzz & Snippets: 12/04/09
Ad Campaigns:
New Droid ad claims iPhone is clueless.
Southwest Airlines tests Facebook video contest.
Online Media:
Google CEO deflects blame for news media woes.
Google [...]
Posted: Friday, December 4th 2009
Risk Info in Pharma Ads Ignored by 41% of Americans
More than four in 10 (41%) US consumers pay little or no attention to risk information presented by pharmaceutical companies in their TV commercials, and only half (50%) pay attention to such disclosures in print ads, according to a study by ORC Guideline, which attributes the problem to information overload.
The research, which is the latest effort in the company's "Und [...]
Posted: Wednesday, December 2nd 2009
Industry Buzz & Snippets: 12/02/09
Online Media:
Google offers publishers limit on free news access.
New AOL gambit could undermine premium content goals.
Ad Metrics:
Under threat, Nielsen accelerates plan to measure online video.
Ad Indu [...]
Posted: Wednesday, December 2nd 2009
Online Ad Platform Snares Nielsen for Household-Level Targeting
Nielsen and DataLogix are working together to push household-level online ad targeting, using Nielsen’s PRIZM demographic and lifestyle data. The move, both companies say, will improve the ability of online advertisers to reach consumers most likely to buy their products and services.
Quest for Household-Level Accuracy
The combined effort represents the first time brand advertisers will be able to use Nielsen’s PRIZM segmentation at a household-level of accuracy in the [...]
Posted: Tuesday, November 3rd 2009
Social Media Drives Increased Email Use
Despite an initial hypothesis that increased time on social networks might be taking Americans away from their email, a Nielsen Company analysis found that the heaviest social media users actually use email more, perhaps because of the steady stream of messages that social networks dump into participants' inboxes.
For the informal r [...]
Posted: Friday, October 2nd 2009
Online Media Ad/Promo Use Eclipses Traditional Among SMBs
For the first time, the small and mid-sized businesses using online media for advertising/promotion has eclipsed the percentage using traditional media, reports The Kelsey Group and ConStat.
The ongoing Local Commerce Monitor study examines SMBs and how they spend ad and promotional budgets. The report also found:
SMBs reduced spend on ads and promotion 23.5% from August '08 to '09
Spend on websites and profile pages rose 26.8% in the same time period, despite a marked [...]
Posted: Friday, August 21st 2009
Only 8% of Advertisers Deem Twitter an Effective Promo Tool
Though Twitter is currently a media darling, only 8% of advertisers and consumers think it's an effective promotion tool, according to (pdf) results from a LinkedIn Research Network/Harris Poll.
The study found advertisers are more likely than consumers to know about Twitter and are more likely to believ [...]
Posted: Tuesday, July 28th 2009
Mobile Search in W. Europe to Hit 2.3B Euros by '13
Mobile search ad revenues in Western Europe will grow from €39 million in 2008 to €2.3 billion in 2013, representing a compound annual growth rate (CAGR) of 125.4%, according to a report from BIA's The Kelsey Group (via MarketingCharts).
[...]
Posted: Tuesday, July 28th 2009
Mobile Coupon Users Want More Junk Food
Consumers in the UK who have redeemed discounts and coupons via their cell phone prefer to receive offers for cookies, chips, candy and other snack items rather than necessities such as toilet paper and soap, according to a mobile survey conducted by Mobilize Systems to gauge consumers' interest in different types of product promotions offered via mobile devic [...]
Posted: Wednesday, July 22nd 2009
Half of Communicators Think Twitter's a Fad
More than half (54%) of professional communicators think Twitter is a fad and believe that the burgeoning number of users and tweets will eventually reach a plateau and likely decline, according to a poll by Rag [...]
Posted: Thursday, July 9th 2009
Most Marketers Pursue Email, Social Media Marriage
Two-thirds of email marketers plan to integrate their email and social media campaigns in the second half of 2009.
48% have already formulated a strategy for achieving this initiative, according to a survey by StrongMail Systems, Inc.
[...]
Posted: Thursday, July 2nd 2009
Online & Email Newsletters Jump 475%
The number of online and email newsletters jumped from 1,053 to 6,055 over the last five years, an increase of 475%.
Meanwhile, print-only newsletters decreased 43% from 7,395 to 4,180, and those in both print and electronic formats remained about the same (4,859 vs. 4,949), according to Mediafinder.com.
The newsletter data reflects listings in the 2009 edition of the Oxbridge Directory of Newsle [...]
Posted: Wednesday, June 24th 2009
Online Display Spend Rises 8.2%; Ad Spend at Large Falls 14.2%
Total measured ad expenditures in the first quarter of 2009 plunged 14.2% vs. a year ago, to $30.18 billion, according to data released by TNS Media Intelligence (via MarketingCharts).
This plunge followed a 9.2 [...]
Posted: Friday, June 12th 2009
Online Classifieds Use Doubles in 4 Years, Eat Newspapers' Profit
A study by the Pew Research Center's Internet & American Life Project finds that nearly half (49%) of global online adults used online classified ads at some point -- compared to 2005, when 22% of online adults had used them.
On any given day, one-tenth of online users (9%) visit an online classified site, up from 4% in '05.
[...]
Posted: Wednesday, May 27th 2009
April's Top Ad Networks: Platform-A, Yahoo Lead Pack
AOL's Platform-A remains the top ad network in the US, reaching nearly 176.5 million US internet users, or 91.5% of the total audience, based on April ad-network rankings released by comScore, Inc, reports MarketingCharts.
Platfor [...]
Posted: Friday, May 22nd 2009