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Google, DudaMobile Offer A Five-Minute Web-To-Mobile Site Conversion

It has been a little over a month since Google partnered with DudaMobile, the do-it-yourself mobile website builder. The partners are offering a quick “test drive” to see what a converted website looks like in a mobile format, with a rating (1 to 5) of mobile friendliness. The companies on April 5th announced a joint effort to expand GoMo, a Google-led initiative to help businesses “Go Mobile.”   [...]
Posted: Wednesday, May 9th 2012

Tuesday's Toolset Watch

Analytics Google has introduced AdWords Campaign Experiments, or ACE in beta: a tool that tests and measures changes to keywords, bids, ad groups and placements. Users can execute the experimental campaign alongside the original campaign, testing such scenarios as the incremental impact of adding new keywords to a campaign or changing keyword and ad group-level bids  [...]
Posted: Tuesday, June 15th 2010

Industry Buzz & News: 4/01/10

Publishing: iPad to launch with payload of ads. Publishers bet future on iPad they have not seen yet. Amazon gives way on e-book pricing.   [...]
Posted: Thursday, April 1st 2010

Small Biz to Bump up Email, SocNet Spend

Though the majority of US small businesses plan to increase their use of email marketing and social media in 2010, more than half say they won't do online banner advertising and nearly one-fourth won't do search engine marketing (SEM), according to a study by Vertica  [...]
Posted: Thursday, November 19th 2009

Online Classifieds Use Doubles in 4 Years, Eat Newspapers' Profit

A study by the Pew Research Center's Internet & American Life Project finds that nearly half (49%) of global online adults used online classified ads at some point -- compared to 2005, when 22% of online adults had used them. On any given day, one-tenth of online users (9%) visit an online classified site, up from 4% in '05.   [...]
Posted: Wednesday, May 27th 2009

How-To: Optimizing Business Listings in Local Search

This month, a comScore study reported that search engines have become the primary resource for seeking local services. With that in mind, Search Engine Land listed some takeaways from SMX West, intended to help small and mid-sized businesses (SMBs) optim  [...]
Posted: Thursday, February 26th 2009

With Oodle's Help, Facebook Moves in on craigslist Turf

Online classifieds ad vendor Oodle is taking the reins on Facebooks's "Marketplace" application, according to Oodle CEO Craig Donato. Donato feels Facebook users and advertisers will benefit from Oodle's capacity to serve as a "weirdo filter" -- that is, to stalwartly protect both sides from having to deal with unsavory advertisers or content providers. Oodle will also use Mar  [...]
Posted: Thursday, December 4th 2008

Quality Guidelines Added to Google Maps

As a measure against spam, Google Maps has introduced quality guidelines for business listings. Some of the guidelines include: Represent your business exactly as it appears in real life. Only include listings for businesses YOU represent. Don't participate in any behavior with the intention or result of listing your business more times than it exists. The guidelines also show adm  [...]
Posted: Tuesday, September 16th 2008

The Big Money Scores Infiniti, AmEx Sponsorships

The Big Money just scored its first two sponsors: Infiniti and American Express. The site, expected to launch in September, targets the business and finance crowd with "wit and irreverence," says Reuters. It will live on Slate.com, which is owned by The Washington Post -- whose online destination, WashingtonPost.com, enjoys the   [...]
Posted: Friday, July 25th 2008

Boston.com Taps Google, Shafts Axciom, for Search

The Boston Globe has dropped Axciom -- its previous search provider -- and will forthwith use Google to provide search on its site, reports ClickZ. Google replaces Acxiom as the dedicated provider of search for local business listings. The deal gives Boston.com -- the online home of The Boston Globe -- improved search listing pages, which can be sold as real estate. Globe staffers shall periodically sift through search  [...]
Posted: Tuesday, April 1st 2008

US Mobile Search Ad Revenues to Reach $1.4B in 2012

US mobile search advertising revenues will grow from $33.2 million in 2007 to $1.4 billion in 2012, or at a compound annual growth rate (CAGR) of 112 percent, according to a just-released forecast from The Kelsey Group (TKG), writes MarketingCharts.   [...]
Posted: Wednesday, September 12th 2007

US Local Online Ad Spend Close to $3B in '07, $8B in '11

US local online ad spend will reach US$ 2.9 billion, or 13.4 percent of US online advertising spending, eMarketer projects in a newly released report, "Local Online Advertising: Measuring the Market," according to MarketingCharts. The local online ad market is projected to increase from US$ 2.1 billion   [...]
Posted: Wednesday, September 5th 2007

Text-Messaging Proves Successful for Small Retailers

Small retailers are finding success with the use of mobile advertising and other marketing, reports The New York Times. The drop in costs associated with sending text messages is partly behind the rising popularity of the tactic, especially among those smaller businesses. That, coupled with a tone that's consistent with the target audience, means some measure of success in getting feedback and participation  [...]
Posted: Tuesday, July 17th 2007

Small Businesses Find Mobile Success

Small businesses are finding that having mobile-friendly websites is beneficial for pulling in business, reports the Wall Street Journal. The proliferation of low-cost and easy-to-use software is helping mobile website development move from just big companies to small ones that don't have dedicated IT staffs. Many services now offer not only the ability t  [...]
Posted: Friday, April 6th 2007

Brand Giants Shut Small Biz out of Search Ads

Small and even medium-sized companies are slimming down their budgets dedicated to search engine marketing, as big brands get in on the bidding game, reports BusinessWeek. Even when the small brands get the clickthroughs, they're finding that people shop around more online, so clickthroughs are often wasted on price comparisons. BabyAge  [...]
Posted: Tuesday, January 16th 2007

AdWords Offers Free Small-Biz Landing Pages

Even those local businesses that don't have websites will be able to become AdWords advertisers, because Google is now helping them to create landing pages and is hosting them, reports ClickZ. Google won't charge local businesses for the "hosted business pages" feature of AdWords Starter Edition. "Once you've created your ad, and it's time to sen  [...]
Posted: Friday, December 8th 2006

Free 'Click-to-Call' Feature Now Found on Google Maps

Google is rolling out click-to-call functionality in the U.S. via Google Maps. http://maps.google.com/ Microsoft's Windows Live Local has been offering click to call, but the feature has been showing up on Google Maps as well, with Google picking up the tab for the call, writes Garett French in a ZDNet blog, citing Washington state blogger Justin Uberti, who offers details. http://juberti.blogspot  [...]
Posted: Friday, November 17th 2006

Office Live Leaves Beta, Goes Live with adManager

Office Live, Microsoft's suite of products aimed at helping businesses create a website and develop online advertising for it, has left beta testing is now available. The web-based program, which had been in beta for the last eight months, offers businesses website building and hosting, email accounts and customer management tools, CNET reports. As expected, Office Live includes the be  [...]
Posted: Friday, November 17th 2006

Google Releases Updated Apps for Your Domain

Google is updating its Google Apps for Your Domain enterprise product released in August, with a new start page that will serve as the central access point for the product. Google Apps for Your Domain includes communication and collaboration tools, such as Gmail, instant messaging, voice calling and collaborative calendaring, Internet News reports. The update will allow admin  [...]
Posted: Tuesday, November 14th 2006

Office Live Helps Set up Small Biz Sites, Search Ads

Securing a domain name, setting up a website and launching a paid search campaign is about to become much cheaper and easier for small businesses, thanks to a service from Microsoft. Microsoft's Office Live will debut on Nov. 15 and will allow small businesses and others to register any available domain name, create a fully functional website, and track visitors to the site, all at no cost,   [...]
Posted: Friday, November 3rd 2006