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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Top News: GM Quits Facebook | Agencies After Accenture, Deloitte | Ebook Suit Forward | Mobile Shoppers Like Text
[...]
Posted: Wednesday, May 16th 2012
New App Pushes Newspaper Display Ads, Daily Deals to Facebook
[...]
Posted: Friday, May 4th 2012
Copywriting, Daily Deals and AB Testing All of It
There are many questions surrounding the ultimate fate of Groupon’s IPO – except this: whatever the valuation winds up being, the group buying market has become a formidable local ad category, almost over night. An IPO, especially a successful one, will mean even more entrants into the market. And that will mean more choices, more channels and more opportunities to tweak the wording of a parti [...]
Posted: Friday, June 3rd 2011
Top Toolkit News: Psychological analytics
Analytics
ClearSaleing and Mindset Media are partnering to offer a service in which advertisers can identify the personality traits of their online consumers and determine which of these traits drive profit as well as identify efficient multi-channel advertising sources.
HCD Research is launching a new service aimed at pharmaceutical marketers that analy [...]
Posted: Tuesday, August 17th 2010
Industry Buzz & News: 4/01/10
Publishing:
iPad to launch with payload of ads.
Publishers bet future on iPad they have not seen yet.
Amazon gives way on e-book pricing.
[...]
Posted: Thursday, April 1st 2010
4 Tricks to Battle Banner Ad Blindness
The display ad industry may be a $20 billion business with such giants as Yahoo and Google throwing millions at its development, but it has yet to solve a fundamental problem: consumers have learned long ago to ignore banner ads.
The industry has a name for the problem - banner blindness - and even such luminaries as Google's Neal Mohan, vice president of product management, has referred to it at industry events.
"Consumers have really learned to ignore all the banner ads they see on the I [...]
Posted: Monday, March 22nd 2010
The North Face Sends Texts to Users Near Stores in Location-Based Campaign
The North Face is taking advantage of geo-targeting capabilities on mobile devices to send text messages to potential customers whenever they are near a store that carries North Face gear.
The campaign is based in and around New York, San Francisco, Seattle and Boston, and text alerts are sent only to those who have opted in to receive such messages, reports The New York Times.
Such location-based advertis [...]
Posted: Tuesday, February 23rd 2010
Google Shakes Up Search with Real Time, Voice and Image
Google has expanded - dramatically - its search capabilities with new developments in real time, mobile and language technologies that will be available on both the desktop and mobile phone.
In Real Time
Google Real Time Search is a feature that merges the public updates from social media sites T [...]
Posted: Tuesday, December 8th 2009
Industry Buzz & Snippets: 12/04/09
Ad Campaigns:
New Droid ad claims iPhone is clueless.
Southwest Airlines tests Facebook video contest.
Online Media:
Google CEO deflects blame for news media woes.
Google [...]
Posted: Friday, December 4th 2009
Geotargeted Ads Gains Non-Search Momentum
Companies of all sizes, from Google down to specialized firms such as location-focused ad network, Lat49, have been working to develop new approaches to geotargeted advertising that aren't search-based.
These attempts, for the most part, have been relatively small and narrowly focused and have not made much of an impact on the larger market. However, things may be about to change thanks to a recent Google acquisition and pent-up de [...]
Posted: Thursday, December 3rd 2009
Univision Gives Real-Time Control to Hispanic Advertisers
Univision is launching an online ad network designed to help advertisers better connect with US Hispanics. Called Univision Partner Group, it will encompass its own properties as well as third-party publishers based in the US, Latin America and Spain and will feature "a collection of premium Spanish-language websites and mobile web publishers handpicked by the Univision editors."
The network will give companies targeting Hispanic audiences the ability to control their campaigns and monitor th [...]
Posted: Wednesday, December 2nd 2009
Industry Buzz & Snippets: 12/02/09
Online Media:
Google offers publishers limit on free news access.
New AOL gambit could undermine premium content goals.
Ad Metrics:
Under threat, Nielsen accelerates plan to measure online video.
Ad Indu [...]
Posted: Wednesday, December 2nd 2009
High-Tech College Students to Spend $6.5M on Gadgets
College students in America are expected to lay out an all-time high $6.5 billion this year on technology items and currently spend an average of 12 hours each day engaged with some type of media, according to (pdf) findings released today from Alloy Media + Marketing's 9th annual College Explorer survey, [...]
Posted: Monday, November 30th 2009
AOL Rebrands on the Cheap
AOL is preparing for its spinoff from Time Warner on Dec. 9 with a new look and go-to-market strategy.
The company has unveiled a new logo - or rather, a set of interchangeable logos - to promote the breadth of the company's content and digital assets.
"It's one consistent logo with countless ways to reveal," AOL said in its announcement. More details about the strategy will be revealed on D [...]
Posted: Monday, November 23rd 2009
Small Biz to Bump up Email, SocNet Spend
Though the majority of US small businesses plan to increase their use of email marketing and social media in 2010, more than half say they won't do online banner advertising and nearly one-fourth won't do search engine marketing (SEM), according to a study by Vertica [...]
Posted: Thursday, November 19th 2009
Android Ads Get Boost from Admob Deal
Google's just-announced $750 million acquisition of AdMob has several important implications for mobile marketers.
First, it will help consolidate the mobile ad space, which is currently fragmented and populated with smaller players. Second, it will almost certainly increase overall availability in the now-tiny mobile ad market, while at the same time giving a huge boost to inventory specifically aimed at the Android platform.
While Google itself points out that mobile ads currently make u [...]
Posted: Tuesday, November 10th 2009
Online Ad Platform Snares Nielsen for Household-Level Targeting
Nielsen and DataLogix are working together to push household-level online ad targeting, using Nielsen’s PRIZM demographic and lifestyle data. The move, both companies say, will improve the ability of online advertisers to reach consumers most likely to buy their products and services.
Quest for Household-Level Accuracy
The combined effort represents the first time brand advertisers will be able to use Nielsen’s PRIZM segmentation at a household-level of accuracy in the [...]
Posted: Tuesday, November 3rd 2009
Candidates Use Behavioral Targeting to Reach Voters
Social media, widely used in high-profile ways during the US 2008 presidential elections, is being used even more aggressively - and in more sophisticated applications - by politicians in this year's election cycle.
Though it is rare nowadays to find a politician who doesn't have a Facebook profile or web page, some campaigns are going a step further, using online behavioral targeting to identify voters and target them with ads when they visit other websites.
Targeting Online Behav [...]
Posted: Monday, November 2nd 2009
Sprint Pushes Mobile Couponing at Movies
Sprint, bCODE, and Screenvision are partnering on a new mobile coupon offering that will enable Sprint customers to receive special concession-stand savings at 500 participating movie theaters.
The move indicates a growing shift into mobile-focused promotion programs, which consumers are increasingly demanding, according to a recent survey. Research released last week by HipCricket [...]
Posted: Monday, November 2nd 2009
Industry Buzz & Snippets: 11/2/09
Online Marketing Strategies:
Online advertisers doing less monkeying around.
Web marketing tips to target holiday shoppers.
Mobile Marketing:
E-mail marketers [...]
Posted: Monday, November 2nd 2009