Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
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| » ad pricing | 198 | 1002 |
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| » ad targeting | 570 | 630 |
| » ad technologies & vendors | 566 | 634 |
| » advertainment | 54 | 1146 |
| » Advertising | 5 | 1195 |
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| » agencies & ad departments | 142 | 1058 |
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| » Asia/Pacific | 31 | 1169 |
| » automotive | 22 | 1178 |
| » b2b | 32 | 1168 |
| » best practices | 93 | 1107 |
| » Big Picture | 1 | 1199 |
| » biz buzz | 316 | 884 |
| » branding | 176 | 1024 |
| » broadband | 28 | 1172 |
| » campaigns & creatives of note | 78 | 1122 |
| » case studies | 14 | 1186 |
| » co-op marketing & partnerships | 73 | 1127 |
| » computers & tech | 44 | 1156 |
| » consumer packaged goods | 15 | 1185 |
| » CRM | 7 | 1193 |
| » cross media | 66 | 1134 |
| » deep coverage | 1 | 1199 |
| » demographics | 67 | 1133 |
| » direct marketing | 134 | 1066 |
| » domain names | 121 | 1079 |
| » don't believe the hype | 20 | 1180 |
| » e-commerce | 176 | 1024 |
| » email marketing | 84 | 1116 |
| » entertainment | 89 | 1111 |
| » Europe | 58 | 1142 |
| » events | 15 | 1185 |
| » finance | 40 | 1160 |
| » global | 29 | 1171 |
| » healthcare | 9 | 1191 |
| » How-to | 5 | 1195 |
| » I-PR & business communications | 13 | 1187 |
| » instant messaging marketing | 22 | 1178 |
| » interviews | 4 | 1196 |
| » intrusive formats | 27 | 1173 |
| » Latin America | 5 | 1195 |
| » legal, government & regulation | 107 | 1093 |
| » loyalty & retention | 30 | 1170 |
| » major account moves | 23 | 1177 |
| » major brands | 233 | 967 |
| » major players news | 675 | 525 |
| » Marketing | 1 | 1199 |
| » measurement & analytics | 119 | 1081 |
| » media convergence | 66 | 1134 |
| » minorities | 7 | 1193 |
| » mobile marketing | 124 | 1076 |
| » multi-channel marketing | 38 | 1162 |
| » new and improved | 175 | 1025 |
| » nonsense & parodies | 2 | 1198 |
| » online ad market | 573 | 627 |
| » pearls of wisdom | 17 | 1183 |
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| » publishing | 349 | 851 |
| » real estate | 12 | 1188 |
| » research & stats | 344 | 856 |
| » rich media | 135 | 1065 |
| » search engine marketing | 852 | 348 |
| » Segmentation & Markets | 1 | 1199 |
| » seniors | 2 | 1198 |
| » sex sells | 1 | 1199 |
| » signs of doom | 43 | 1157 |
| » signs of recovery | 18 | 1182 |
| » signs of what's to come | 360 | 840 |
| » small business | 56 | 1144 |
| » spam & anti-spam | 16 | 1184 |
| » Spanish-speaking | 8 | 1192 |
| » syndication & RSS | 52 | 1148 |
| » telecom | 31 | 1169 |
| » tools & software | 261 | 939 |
| » top stories | 361 | 839 |
| » travel | 15 | 1185 |
| » user experience | 163 | 1037 |
| » viral marketing & social media | 69 | 1131 |
| » weblog marketing | 80 | 1120 |
| » women | 15 | 1185 |
| » worst practices | 80 | 1120 |
| » Youth | 31 | 1169 |
Local Ad Dollars Go Mobile And Online: Who Buys Them, In What Formats?
Local ad spending will experience a compound annual growth of 2.6% through 2016, but online and mobile will lead the way with double-digit growth, compared to TV, radio and print. And technology and retail will lead that growth, with local search leading the formats.
That according to BIA/Kelsey's Media Ad View reports, which projects that local ad revenues [...]
Posted: Thursday, May 17th 2012
Top News: GM Quits Facebook | Agencies After Accenture, Deloitte | Ebook Suit Forward | Mobile Shoppers Like Text
[...]
Posted: Wednesday, May 16th 2012
Marketers Use More Tools For Web Traffic (But Need To Use Them Well)
[...]
Posted: Friday, May 11th 2012
Google, DudaMobile Offer A Five-Minute Web-To-Mobile Site Conversion
It has been a little over a month since Google partnered with DudaMobile, the do-it-yourself mobile website builder. The partners are offering a quick “test drive†to see what a converted website looks like in a mobile format, with a rating (1 to 5) of mobile friendliness. The companies on April 5th announced a joint effort to expand GoMo, a Google-led initiative to help businesses “Go Mobile.†[...]
Posted: Wednesday, May 9th 2012
New App Pushes Newspaper Display Ads, Daily Deals to Facebook
[...]
Posted: Friday, May 4th 2012
Microsoft Research: Target Young Men Online, But Know Their (Changing) Habits
[...]
Posted: Wednesday, April 25th 2012
Top News: ComScore Q1 Earnings | HuffPo Digimag App | NCTA Cybersecurity Rules | Mobile Spectrum Crisis
Ad Technology:
comScore Announces Date for First Quarter 2012 Financial Results
Harvard Professor and Global Authority on Algorithmic Economics Joins Na [...]
Posted: Wednesday, April 18th 2012
Copywriting, Daily Deals and AB Testing All of It
There are many questions surrounding the ultimate fate of Groupon’s IPO – except this: whatever the valuation winds up being, the group buying market has become a formidable local ad category, almost over night. An IPO, especially a successful one, will mean even more entrants into the market. And that will mean more choices, more channels and more opportunities to tweak the wording of a parti [...]
Posted: Friday, June 3rd 2011
Top Toolkit News: Psychological analytics
Analytics
ClearSaleing and Mindset Media are partnering to offer a service in which advertisers can identify the personality traits of their online consumers and determine which of these traits drive profit as well as identify efficient multi-channel advertising sources.
HCD Research is launching a new service aimed at pharmaceutical marketers that analy [...]
Posted: Tuesday, August 17th 2010
For Better or Worse, Demand Media's Plans Tied to Google
Demand Media is beginning to move toward its initial public offering - which could well be the biggest web IPO this year. The company filed a S-1 disclosure with the Securities and Exchange Commission - the first step in this process.
Criticized by some as a content mill, Demand Media's business strategy produces online content for the purpose of attracting keyword advertising. The company's algorithms look at what search words are most popular, and then pays writers to produce content for s [...]
Posted: Monday, August 9th 2010
Top Toolkit News: Lyris' real-time conversion and revenue tracking
E-Mail Marketing
Lyris has released a real-time conversion and revenue tracking tool as part of its HQ application that allows marketers to view how visitors respond to e-mail and site content while tracking campaign results in real-time. The tool provides data on a campaign's visitors, click-throughs, conversions and revenues generated by specific e-mail.
Market Research
Ma [...]
Posted: Tuesday, July 20th 2010
Top Toolkit News: Web Analytics TV
Web Analytics
Google has been periodically producing a web series called Web Analytics TV. Hosted by Avinash Kaushik and Nick Mihailovski, the duo ask viewers to vote on their favorite web analytics questions, which they then answer. Recent subjects include how to track un-subscriptions with negative values; best practices tracking social media; sources of keywords outside of Paid [...]
Posted: Tuesday, July 6th 2010
Virgin Gives Free Tickets to 'Influencial' Tweeters
Virgin America is turning to Twitter again to market its latest destination, Toronto. Unlike an earlier foray on Twitter, this time the airline is being a little more selective about who is getting the offer. Virgin America has teamed up with Klout, a start up that "identifies influencers across the social web" to find the most likely Twitter users to give away free tickets from San Francisco or Los Angeles [...]
Posted: Friday, June 25th 2010
Tuesday's Toolset Watch
Analytics
Google has introduced AdWords Campaign Experiments, or ACE in beta: a tool that tests and measures changes to keywords, bids, ad groups and placements. Users can execute the experimental campaign alongside the original campaign, testing such scenarios as the incremental impact of adding new keywords to a campaign or changing keyword and ad group-level bids [...]
Posted: Tuesday, June 15th 2010
Tuesday's Toolset Watch
Measurements & Analytics
Google has added new privacy features to its analytics applications, according to a blog post by Posted by Amy Chang, director of Product Management, including a Google Enhanced Analytics Opt-out Browser Add-on. The opt-out gives users with a choice of whether information about website visits is collected by Google Analytics. It also stops da [...]
Posted: Tuesday, June 1st 2010
Too Intrusive? Too Conservative? Here's How Promoted Tweets Can Work
Twitter has introduced - partially, with more details to follow - its long-awaited path to monetization. Called Promoted Tweets, the ad platform lets advertisers bid on keywords on a CPM basis. The ad shows up in a related search but remains fixed so it doesn’t disappear in a torrent of Tweets. Users will only ever see one Twitter ad at a time, which will retain all the functionality of a regular Tweet including replying, retweeting, and favoriting, [...]
Posted: Tuesday, April 13th 2010
Industry Buzz & News: 4/01/10
Publishing:
iPad to launch with payload of ads.
Publishers bet future on iPad they have not seen yet.
Amazon gives way on e-book pricing.
[...]
Posted: Thursday, April 1st 2010
4 Tricks to Battle Banner Ad Blindness
The display ad industry may be a $20 billion business with such giants as Yahoo and Google throwing millions at its development, but it has yet to solve a fundamental problem: consumers have learned long ago to ignore banner ads.
The industry has a name for the problem - banner blindness - and even such luminaries as Google's Neal Mohan, vice president of product management, has referred to it at industry events.
"Consumers have really learned to ignore all the banner ads they see on the I [...]
Posted: Monday, March 22nd 2010
Local Reviews Gold for Advertisers - If They Have a Plan in Place for the Disgruntled
Smart Momma, a baby gear and gifts retailer, started tracking visitors to its site when it did a redesign in 2008 - which was also around the same time that it started using an online reputation management company, Ratepoint. According to owner Heather Burns, the site’s visitors increased threefold from June 2008 to June 2009. From December 2008 to December 2009, visitors increased by 16%. Revenues increased more than 100% from all of 2000 to all of 2009. [...]
Posted: Wednesday, March 10th 2010
CitySearch, OrangeSoda JV to Offer Local SEO
Local online media site Citysearch and SEO provider OrangeSoda are partnering to provide a marketing tool that marries their respective strengths.
The new product, CityGrid Complete, is an extension of City Grid - an online ad network focused on local content that launched in January. "Every search engine has introduced local directory listings prominently in their [...]
Posted: Tuesday, March 9th 2010