Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 862 | 56 |
| » ad pricing | 198 | 720 |
| » ad selling | 506 | 412 |
| » ad targeting | 570 | 348 |
| » ad technologies & vendors | 566 | 352 |
| » advertainment | 54 | 864 |
| » Advertising | 5 | 913 |
| » affiliate marketing | 31 | 887 |
| » agencies & ad departments | 142 | 776 |
| » alternative marketing | 148 | 770 |
| » Asia/Pacific | 31 | 887 |
| » automotive | 22 | 896 |
| » b2b | 32 | 886 |
| » best practices | 93 | 825 |
| » Big Picture | 1 | 917 |
| » biz buzz | 316 | 602 |
| » branding | 176 | 742 |
| » broadband | 28 | 890 |
| » campaigns & creatives of note | 78 | 840 |
| » case studies | 14 | 904 |
| » co-op marketing & partnerships | 73 | 845 |
| » computers & tech | 44 | 874 |
| » consumer packaged goods | 15 | 903 |
| » CRM | 7 | 911 |
| » cross media | 66 | 852 |
| » deep coverage | 1 | 917 |
| » demographics | 67 | 851 |
| » direct marketing | 134 | 784 |
| » domain names | 121 | 797 |
| » don't believe the hype | 20 | 898 |
| » e-commerce | 176 | 742 |
| » email marketing | 84 | 834 |
| » entertainment | 89 | 829 |
| » Europe | 58 | 860 |
| » events | 15 | 903 |
| » finance | 40 | 878 |
| » global | 29 | 889 |
| » healthcare | 9 | 909 |
| » How-to | 5 | 913 |
| » I-PR & business communications | 13 | 905 |
| » instant messaging marketing | 22 | 896 |
| » interviews | 4 | 914 |
| » intrusive formats | 27 | 891 |
| » Latin America | 5 | 913 |
| » legal, government & regulation | 107 | 811 |
| » loyalty & retention | 30 | 888 |
| » major account moves | 23 | 895 |
| » major brands | 233 | 685 |
| » major players news | 675 | 243 |
| » Marketing | 1 | 917 |
| » measurement & analytics | 119 | 799 |
| » media convergence | 66 | 852 |
| » minorities | 7 | 911 |
| » mobile marketing | 124 | 794 |
| » multi-channel marketing | 38 | 880 |
| » new and improved | 175 | 743 |
| » nonsense & parodies | 2 | 916 |
| » online ad market | 573 | 345 |
| » pearls of wisdom | 17 | 901 |
| » people | 33 | 885 |
| » personalization | 34 | 884 |
| » political parties & organizations | 25 | 893 |
| » privacy | 24 | 894 |
| » promotions | 14 | 904 |
| » publishing | 349 | 569 |
| » real estate | 12 | 906 |
| » research & stats | 344 | 574 |
| » rich media | 135 | 783 |
| » search engine marketing | 852 | 66 |
| » Segmentation & Markets | 1 | 917 |
| » seniors | 2 | 916 |
| » sex sells | 1 | 917 |
| » signs of doom | 43 | 875 |
| » signs of recovery | 18 | 900 |
| » small business | 56 | 862 |
| » spam & anti-spam | 16 | 902 |
| » Spanish-speaking | 8 | 910 |
| » syndication & RSS | 52 | 866 |
| » technical innovation | 78 | 840 |
| » telecom | 31 | 887 |
| » tools & software | 261 | 657 |
| » top stories | 361 | 557 |
| » travel | 15 | 903 |
| » user experience | 163 | 755 |
| » viral marketing & social media | 69 | 849 |
| » weblog marketing | 80 | 838 |
| » women | 15 | 903 |
| » worst practices | 80 | 838 |
| » Youth | 31 | 887 |
Top News: GM Quits Facebook | Agencies After Accenture, Deloitte | Ebook Suit Forward | Mobile Shoppers Like Text
[...]
Posted: Wednesday, May 16th 2012
Marketers Use More Tools For Web Traffic (But Need To Use Them Well)
[...]
Posted: Friday, May 11th 2012
Google, DudaMobile Offer A Five-Minute Web-To-Mobile Site Conversion
It has been a little over a month since Google partnered with DudaMobile, the do-it-yourself mobile website builder. The partners are offering a quick “test drive†to see what a converted website looks like in a mobile format, with a rating (1 to 5) of mobile friendliness. The companies on April 5th announced a joint effort to expand GoMo, a Google-led initiative to help businesses “Go Mobile.†[...]
Posted: Wednesday, May 9th 2012
New App Pushes Newspaper Display Ads, Daily Deals to Facebook
[...]
Posted: Friday, May 4th 2012
Top News: ComScore Q1 Earnings | HuffPo Digimag App | NCTA Cybersecurity Rules | Mobile Spectrum Crisis
Ad Technology:
comScore Announces Date for First Quarter 2012 Financial Results
Harvard Professor and Global Authority on Algorithmic Economics Joins Na [...]
Posted: Wednesday, April 18th 2012
Copywriting, Daily Deals and AB Testing All of It
There are many questions surrounding the ultimate fate of Groupon’s IPO – except this: whatever the valuation winds up being, the group buying market has become a formidable local ad category, almost over night. An IPO, especially a successful one, will mean even more entrants into the market. And that will mean more choices, more channels and more opportunities to tweak the wording of a parti [...]
Posted: Friday, June 3rd 2011
Top Toolkit News: Psychological analytics
Analytics
ClearSaleing and Mindset Media are partnering to offer a service in which advertisers can identify the personality traits of their online consumers and determine which of these traits drive profit as well as identify efficient multi-channel advertising sources.
HCD Research is launching a new service aimed at pharmaceutical marketers that analy [...]
Posted: Tuesday, August 17th 2010
Top Toolkit News: Lyris' real-time conversion and revenue tracking
E-Mail Marketing
Lyris has released a real-time conversion and revenue tracking tool as part of its HQ application that allows marketers to view how visitors respond to e-mail and site content while tracking campaign results in real-time. The tool provides data on a campaign's visitors, click-throughs, conversions and revenues generated by specific e-mail.
Market Research
Ma [...]
Posted: Tuesday, July 20th 2010
Top Toolkit News: Web Analytics TV
Web Analytics
Google has been periodically producing a web series called Web Analytics TV. Hosted by Avinash Kaushik and Nick Mihailovski, the duo ask viewers to vote on their favorite web analytics questions, which they then answer. Recent subjects include how to track un-subscriptions with negative values; best practices tracking social media; sources of keywords outside of Paid [...]
Posted: Tuesday, July 6th 2010
Tuesday's Toolset Watch
Analytics
Google has introduced AdWords Campaign Experiments, or ACE in beta: a tool that tests and measures changes to keywords, bids, ad groups and placements. Users can execute the experimental campaign alongside the original campaign, testing such scenarios as the incremental impact of adding new keywords to a campaign or changing keyword and ad group-level bids [...]
Posted: Tuesday, June 15th 2010
Tuesday's Toolset Watch
Measurements & Analytics
Google has added new privacy features to its analytics applications, according to a blog post by Posted by Amy Chang, director of Product Management, including a Google Enhanced Analytics Opt-out Browser Add-on. The opt-out gives users with a choice of whether information about website visits is collected by Google Analytics. It also stops da [...]
Posted: Tuesday, June 1st 2010
My Favorite Online Marketing Tool
Every week, it seems, vendors introduce new tools for online marketing - from analytics applications to email marketing suites to online video tools. The constant onslaught got us at MarketingVOX thinking: of all these offerings, which do marketers like the best?
We asked around and following are the results of our informal survey.
Onl [...]
Posted: Wednesday, May 19th 2010
Too Intrusive? Too Conservative? Here's How Promoted Tweets Can Work
Twitter has introduced - partially, with more details to follow - its long-awaited path to monetization. Called Promoted Tweets, the ad platform lets advertisers bid on keywords on a CPM basis. The ad shows up in a related search but remains fixed so it doesn’t disappear in a torrent of Tweets. Users will only ever see one Twitter ad at a time, which will retain all the functionality of a regular Tweet including replying, retweeting, and favoriting, [...]
Posted: Tuesday, April 13th 2010
Industry Buzz & News: 4/01/10
Publishing:
iPad to launch with payload of ads.
Publishers bet future on iPad they have not seen yet.
Amazon gives way on e-book pricing.
[...]
Posted: Thursday, April 1st 2010
Local Reviews Gold for Advertisers - If They Have a Plan in Place for the Disgruntled
Smart Momma, a baby gear and gifts retailer, started tracking visitors to its site when it did a redesign in 2008 - which was also around the same time that it started using an online reputation management company, Ratepoint. According to owner Heather Burns, the site’s visitors increased threefold from June 2008 to June 2009. From December 2008 to December 2009, visitors increased by 16%. Revenues increased more than 100% from all of 2000 to all of 2009. [...]
Posted: Wednesday, March 10th 2010
CitySearch, OrangeSoda JV to Offer Local SEO
Local online media site Citysearch and SEO provider OrangeSoda are partnering to provide a marketing tool that marries their respective strengths.
The new product, CityGrid Complete, is an extension of City Grid - an online ad network focused on local content that launched in January. "Every search engine has introduced local directory listings prominently in their [...]
Posted: Tuesday, March 9th 2010
The North Face Sends Texts to Users Near Stores in Location-Based Campaign
The North Face is taking advantage of geo-targeting capabilities on mobile devices to send text messages to potential customers whenever they are near a store that carries North Face gear.
The campaign is based in and around New York, San Francisco, Seattle and Boston, and text alerts are sent only to those who have opted in to receive such messages, reports The New York Times.
Such location-based advertis [...]
Posted: Tuesday, February 23rd 2010
Enhanced Local Ads Detail Advertisers' Place on the Map
Google is testing a new local business ad format called Enhanced Listings that allows the advertiser's presence to stand out on a map, or otherwise call attention to something that it wants to highlight, such as a sale or coupon.
The format went live in two test cities - San Jose, CA and Houston, Texas, writes Search Engine [...]
Posted: Thursday, February 11th 2010
Industry Calls for Standardized Email Metrics
The Email Experience Council is pushing to standardize metrics it has developed after a two-year research endeavor that included surveying dozens of email broadcast vendors.
The bottom-line reason for its call for industry-accepted metrics, it says in its blog, is that it has become impossible to compare response and deliverability rates when terms are based on different calculations.
The [...]
Posted: Tuesday, February 2nd 2010
Sponsored Forum Posts Increase Response by More than 100%
Sponsored posts that appear in targeted online forums, clearly marked as advertisements, appear to actually increase in their ability to drive response over time - by more than 100% one year after a paid campaign has ended, according to a recent analysis released by PostRelease.
The study also showed that 60 days after a typical sponsored forum post’s appearance, the t [...]
Posted: Thursday, January 21st 2010