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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Local Ad Dollars Go Mobile And Online: Who Buys Them, In What Formats?
Local ad spending will experience a compound annual growth of 2.6% through 2016, but online and mobile will lead the way with double-digit growth, compared to TV, radio and print. And technology and retail will lead that growth, with local search leading the formats.
That according to BIA/Kelsey's Media Ad View reports, which projects that local ad revenues [...]
Posted: Thursday, May 17th 2012
Top News: GM Quits Facebook | Agencies After Accenture, Deloitte | Ebook Suit Forward | Mobile Shoppers Like Text
[...]
Posted: Wednesday, May 16th 2012
New App Pushes Newspaper Display Ads, Daily Deals to Facebook
[...]
Posted: Friday, May 4th 2012
Microsoft Research: Target Young Men Online, But Know Their (Changing) Habits
[...]
Posted: Wednesday, April 25th 2012
Top News: ComScore Q1 Earnings | HuffPo Digimag App | NCTA Cybersecurity Rules | Mobile Spectrum Crisis
Ad Technology:
comScore Announces Date for First Quarter 2012 Financial Results
Harvard Professor and Global Authority on Algorithmic Economics Joins Na [...]
Posted: Wednesday, April 18th 2012
Copywriting, Daily Deals and AB Testing All of It
There are many questions surrounding the ultimate fate of Groupon’s IPO – except this: whatever the valuation winds up being, the group buying market has become a formidable local ad category, almost over night. An IPO, especially a successful one, will mean even more entrants into the market. And that will mean more choices, more channels and more opportunities to tweak the wording of a parti [...]
Posted: Friday, June 3rd 2011
For Better or Worse, Demand Media's Plans Tied to Google
Demand Media is beginning to move toward its initial public offering - which could well be the biggest web IPO this year. The company filed a S-1 disclosure with the Securities and Exchange Commission - the first step in this process.
Criticized by some as a content mill, Demand Media's business strategy produces online content for the purpose of attracting keyword advertising. The company's algorithms look at what search words are most popular, and then pays writers to produce content for s [...]
Posted: Monday, August 9th 2010
Virgin Gives Free Tickets to 'Influencial' Tweeters
Virgin America is turning to Twitter again to market its latest destination, Toronto. Unlike an earlier foray on Twitter, this time the airline is being a little more selective about who is getting the offer. Virgin America has teamed up with Klout, a start up that "identifies influencers across the social web" to find the most likely Twitter users to give away free tickets from San Francisco or Los Angeles [...]
Posted: Friday, June 25th 2010
iAd May Be Tipping Point for Google's AdMob Acquisition
Apple's forthcoming iAd may wind up being the tipping point that will prompt the Federal Trade Commission to approve Google's pending acquisition of AdMob. When it first began to review the $750 million acquisition, staff at the Federal Trade Commission were expecting to recommend blocking Google's acquisition of the mobile advertising network, according to a source quoted in the New York P [...]
Posted: Monday, May 3rd 2010
Too Intrusive? Too Conservative? Here's How Promoted Tweets Can Work
Twitter has introduced - partially, with more details to follow - its long-awaited path to monetization. Called Promoted Tweets, the ad platform lets advertisers bid on keywords on a CPM basis. The ad shows up in a related search but remains fixed so it doesn’t disappear in a torrent of Tweets. Users will only ever see one Twitter ad at a time, which will retain all the functionality of a regular Tweet including replying, retweeting, and favoriting, [...]
Posted: Tuesday, April 13th 2010
4 Tricks to Battle Banner Ad Blindness
The display ad industry may be a $20 billion business with such giants as Yahoo and Google throwing millions at its development, but it has yet to solve a fundamental problem: consumers have learned long ago to ignore banner ads.
The industry has a name for the problem - banner blindness - and even such luminaries as Google's Neal Mohan, vice president of product management, has referred to it at industry events.
"Consumers have really learned to ignore all the banner ads they see on the I [...]
Posted: Monday, March 22nd 2010
Local Reviews Gold for Advertisers - If They Have a Plan in Place for the Disgruntled
Smart Momma, a baby gear and gifts retailer, started tracking visitors to its site when it did a redesign in 2008 - which was also around the same time that it started using an online reputation management company, Ratepoint. According to owner Heather Burns, the site’s visitors increased threefold from June 2008 to June 2009. From December 2008 to December 2009, visitors increased by 16%. Revenues increased more than 100% from all of 2000 to all of 2009. [...]
Posted: Wednesday, March 10th 2010
CitySearch, OrangeSoda JV to Offer Local SEO
Local online media site Citysearch and SEO provider OrangeSoda are partnering to provide a marketing tool that marries their respective strengths.
The new product, CityGrid Complete, is an extension of City Grid - an online ad network focused on local content that launched in January. "Every search engine has introduced local directory listings prominently in their [...]
Posted: Tuesday, March 9th 2010
The North Face Sends Texts to Users Near Stores in Location-Based Campaign
The North Face is taking advantage of geo-targeting capabilities on mobile devices to send text messages to potential customers whenever they are near a store that carries North Face gear.
The campaign is based in and around New York, San Francisco, Seattle and Boston, and text alerts are sent only to those who have opted in to receive such messages, reports The New York Times.
Such location-based advertis [...]
Posted: Tuesday, February 23rd 2010
Industry Calls for Standardized Email Metrics
The Email Experience Council is pushing to standardize metrics it has developed after a two-year research endeavor that included surveying dozens of email broadcast vendors.
The bottom-line reason for its call for industry-accepted metrics, it says in its blog, is that it has become impossible to compare response and deliverability rates when terms are based on different calculations.
The [...]
Posted: Tuesday, February 2nd 2010
Geotargeted Ads Gains Non-Search Momentum
Companies of all sizes, from Google down to specialized firms such as location-focused ad network, Lat49, have been working to develop new approaches to geotargeted advertising that aren't search-based.
These attempts, for the most part, have been relatively small and narrowly focused and have not made much of an impact on the larger market. However, things may be about to change thanks to a recent Google acquisition and pent-up de [...]
Posted: Thursday, December 3rd 2009
Vertical Ad Networks Take Root, Grow
Recent statistics and funding projects are a continued testament to the strong momentum of vertical ad networks' industry-specific approach to placing and distributing ads.
According to Adify's Vertical Gauge for Q3, released at the end of last month, brand advertising CPMs for various verticals continue to rebound from their depressed state in early 2009. Food CPMs are up 91% from the previous quarter, nearly doubling the category's [...]
Posted: Thursday, December 3rd 2009
Univision Gives Real-Time Control to Hispanic Advertisers
Univision is launching an online ad network designed to help advertisers better connect with US Hispanics. Called Univision Partner Group, it will encompass its own properties as well as third-party publishers based in the US, Latin America and Spain and will feature "a collection of premium Spanish-language websites and mobile web publishers handpicked by the Univision editors."
The network will give companies targeting Hispanic audiences the ability to control their campaigns and monitor th [...]
Posted: Wednesday, December 2nd 2009
Risk Info in Pharma Ads Ignored by 41% of Americans
More than four in 10 (41%) US consumers pay little or no attention to risk information presented by pharmaceutical companies in their TV commercials, and only half (50%) pay attention to such disclosures in print ads, according to a study by ORC Guideline, which attributes the problem to information overload.
The research, which is the latest effort in the company's "Und [...]
Posted: Wednesday, December 2nd 2009
Industry Buzz & Snippets: 12/02/09
Online Media:
Google offers publishers limit on free news access.
New AOL gambit could undermine premium content goals.
Ad Metrics:
Under threat, Nielsen accelerates plan to measure online video.
Ad Indu [...]
Posted: Wednesday, December 2nd 2009