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Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce

Ad Technology: Debunking Ad-Tech Myths Agency News: Little Caesars Taps BFG 9000 for National Creative Brand Takes a Tweeting Campai  [...]
Posted: Monday, May 14th 2012

The New Yellow Pages: "Local is Where We Play/Shop/Live"

The quaint old Yellow Pages have evolved into YP.com, and what may be North America’s largest local search, media and advertising company. YP Holdings LLC (“YP”) combines the assets of AT&T Advertising Solutions and AT&T Interactive. YP Holdings launched yesterday with the closing of a 53% controlling interest in the company by Cerberus Capital Management, L.P. (“Cerberus  [...]
Posted: Thursday, May 10th 2012

LinkedIn Sticks To Business, And That's Good For Marketers

The newly ad-friendly LinkedIn is poised to become “The strongest social media network for professionals,” according to analysts at Frost & Sullivan, and despite the buzz about young-turk competitors. LinkedIn last week further cemented its go-to position for professionals by acquiring professional content sharing platform SlideShare for $119 million in cash and stock. LinkedIn shares have more than doubled since its initial public offering (IPA) in May 2011, and the network cl  [...]
Posted: Tuesday, May 8th 2012

Engage:BDR Claims to Fill A Void with Self-Serve RTB Display Platform

Digital advertising and marketing agency engage:BDR has launched its self-service real-time bidding (RTB) display platform, First Impression. The company claims First Impression is the “first platform to provide customers with direct access to publishers' inventory in addition to engage:BDR's exchange traffic,” which enables media buyers with full control to maximize the value of an impression and increase ROI. This fills a much-needed void, claims engage:BDR. Brands and agenci  [...]
Posted: Friday, May 4th 2012

Top News: AmazonSupply | ESPN Cross Platform Strategy | "Enquirer" on iPad | Digital CW Annoys Stations

Ad Technology: Amazon Goes After B2B Market With AmazonSupply The App That Zaps Junk Mail - And The Postal Service Business Strategies: Inside   [...]
Posted: Monday, April 23rd 2012

Facebook Marketplace Ads: 41% Higher CPMs, But Softening U.S. Market

Facebook's average Cost per Thousand impressions (CPM) has increased by 41% since Q1 in 2011 according to the latest Global Facebook Advertising Report compiled by TBG Digital (TBG) and verified by the University of Cambridge in the U.K. This is the latest report examining the trends and changes in the performance of Facebook campaigns managed by TBG Digital. As the U.K.’s   [...]
Posted: Monday, April 16th 2012

Another fMC Announcement: Reduced Character Count on Facebook Ads

Facebook is expected to announce a new character limit for its ads at the fMC in New York City on February 29th.  The character limit is expected to drop to 90 from 135, by the end of the month, according to rumors reported by All Facebook. The point, the site says, is to have more ads fit on the screen. In some tests, Facebook has been able to squeeze seven ads on the right-hand side of the page, up from six.   [...]
Posted: Monday, February 27th 2012

Mobile Ad Pricing, Creatives Entering Period of Flux

Mobile ad pricing is likely entering a state of flux. The more immediate reason is the probable entrance of Facebook in this space. There are longer-term trends impacting pricing as well, including new thinking about mobile’s role in the online ad budget and the evolution of this space towards better creative. AdMob's Move Perhaps the most visib  [...]
Posted: Wednesday, February 22nd 2012

Top News: iAd pricing drops again | Cybersecurity bill leaves Internet alone | AT&T's data traffic |

Ad Pricing: Apple slashes iAd pricing again as mobile ad share declines. Legal/Regulatory: Senate cybersecurity bill leaves Internet alone, exempts tech companies from oversight. Mobile Computing:   [...]
Posted: Wednesday, February 15th 2012

Facebook, Like the Rest of the Industry, Looks At More Flexible Ad Pricing

Facebook appears to be experimenting with more flexible ad price models, based on an account in All Facebook.  The publication reports that a Facebook advertising test is currently underway in which marketers are charged per action—namely, it is adding likes and comments to the clickthrough-based price model. The social network told All Facebook the test was being conducted to allow marketers "to indi  [...]
Posted: Friday, December 16th 2011

RTB Mobile Debuts in Asia

Real-time bidding functionality has been proliferating on the mobile platform – and is now expanding into overseas markets. Adiquity Mobile Ads Platform has launched an RTB exchange for Mobile Ads, the first, it says, from Asia. The platform’s global ad inventory is accessible through Adiquity’s Ad network partners, transacting seven bill  [...]
Posted: Tuesday, November 8th 2011

A Marketer's Guide to the Daily Deal Market Beyond Groupon and LivingSocial

Merchants that participate in the daily space must choose carefully on which sites they will advertise. Groupon and LivingSocial have huge scale, but companies that immediately go to these firms without considering the alternatives may be doing themselves a disservice. At one time, the daily deal market was typified by sites that offered little personalization or localization for merchant or buyer. That changed a few short years ago when sites such as Groupon and Livin  [...]
Posted: Monday, August 29th 2011

How to traffic mobile placements through DFA | Navigate adCenter’s new budget options

How to Traffic Mobile Placements Through Mobile trafficking in DFA is very similar to standard image trafficking with a couple key differences -- as long as the publishers on the media plan are able to dynamically serve mobile ad tags to users, writes Google’s DoubleClick blog. For instance, to create a mobile placements you select   [...]
Posted: Thursday, July 21st 2011

Internet Ad Revenues Post 15% Growth; Mobile Breakout Makes Debut in IAB Report

More good news for the online ad industry: the IAB Internet Advertising Revenue Report for 2010 and Q4 2010 posted record growth for both periods. The figures, prepared by PwC US, shows that revenues for 2010 reached a record $26 billion, up 15% from 2009. Fourth quarter revenue also hit new highs at $7.45 billion, up 16% from Q4 2009 and 19% from Q3 2010. Search Wins the Day; Sponsorship Posts Most Growth   [...]
Posted: Wednesday, April 13th 2011

Facebook's Self-serve Ad Prices Steadily Rising; SMBs Step Up to Meet Them

Facbook’s ads rose 40% per click last quarter, a new report by Efficient Frontier finds - a rise that topped prices on the social networking site for the previous three months. It was Facebook's self-service ads that posted the strongest increase - not the premium ads on home pages, Efficent Frontier's senior director of business analytics Siddharth Shah,   [...]
Posted: Monday, April 11th 2011

AdBrite CEO: Bidded Marketplace Will Drive Best Yield for Video Publishers

Video publishers should not angst over whether to sell video through an exchange or place it directly - unlike the supply-demand dynamics in display, there is a clear case to put the inventory on an exchange and let the market set a price, Iggy Fanlo, CEO of AdBrite, tells MarketingVOX. In the case of search, there is more demand than supply for most queries so few publishers sell their own placements. With display, premium publishers have found there is m  [...]
Posted: Thursday, October 7th 2010

Reading Between the Lines of Bing-Yahoo's CPC Rate Increase

A newly-released study by GroupM Search confirms what many search marketers had expected might happen: a cost-per-click price increase with the merger of Yahoo! and Bing. The initial period of transition will be extremely volatile, the report warns: during the first three-week period post-transition, advertisers can expect an average increase of 64% over current Bing CPCs for unbranded key  [...]
Posted: Tuesday, September 21st 2010

Top Industry News for 8-24-10: Google tests recall button for e-mail

Technical Innovation: Google tests hidden button to stop e-mails from being sent. Campaign & Creatives: Social media drives Hyundai uncensored campaign. Ad Technologies:  [...]
Posted: Tuesday, August 24th 2010

Marketing Data RoundUp: Online video ad spend to reach $2.7B

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. Online Video Ad spend to Reach $2.7B Online video advertising and related media spend is forecast at $2.7 billion in 2010, according to AccuStream Research. In-banner video spend surpassed pre  [...]
Posted: Thursday, August 12th 2010

Marketing Data RoundUp: What is the best allocation of interactive media spend?

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. A Formula for the Optimal Allocation of Interactive Media Spend The optimal allocation of interactive media spend should be between 1.6x and 2.2x the percentage of the budget originally allocated to interactive,   [...]
Posted: Thursday, August 5th 2010