Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 781 | |
| » ad selling | 677 | |
| » ad targeting | 449 | 3 |
| » advertainment | 40 | 412 |
| » Advertising | 1 | 451 |
| » affiliate marketing | 11 | 441 |
| » agencies & ad departments | 161 | 291 |
| » alternative marketing | 85 | 367 |
| » Asia/Pacific | 17 | 435 |
| » automotive | 29 | 423 |
| » b2b | 32 | 420 |
| » best practices | 57 | 395 |
| » biz buzz | 126 | 326 |
| » branding | 96 | 356 |
| » broadband | 40 | 412 |
| » campaigns & creatives of note | 49 | 403 |
| » case studies | 13 | 439 |
| » co-op marketing & partnerships | 19 | 433 |
| » computers & tech | 17 | 435 |
| » consumer packaged goods | 18 | 434 |
| » CRM | 4 | 448 |
| » cross media | 76 | 376 |
| » deep coverage | 1 | 451 |
| » demographics | 44 | 408 |
| » direct marketing | 72 | 380 |
| » domain names | 13 | 439 |
| » don't believe the hype | 18 | 434 |
| » e-commerce | 79 | 373 |
| » email marketing | 30 | 422 |
| » entertainment | 65 | 387 |
| » Europe | 30 | 422 |
| » events | 11 | 441 |
| » finance | 25 | 427 |
| » global | 17 | 435 |
| » healthcare | 5 | 447 |
| » How-to | 3 | 449 |
| » I-PR & business communications | 8 | 444 |
| » instant messaging marketing | 3 | 449 |
| » interviews | 6 | 446 |
| » intrusive formats | 16 | 436 |
| » Latin America | 5 | 447 |
| » legal, government & regulation | 45 | 407 |
| » loyalty & retention | 7 | 445 |
| » major account moves | 5 | 447 |
| » major brands | 100 | 352 |
| » major players news | 287 | 165 |
| » Marketing | 1 | 451 |
| » measurement & analytics | 128 | 324 |
| » media convergence | 82 | 370 |
| » minorities | 4 | 448 |
| » mobile marketing | 46 | 406 |
| » multi-channel marketing | 11 | 441 |
| » new and improved | 93 | 359 |
| » nonsense & parodies | 5 | 447 |
| » online ad market | 401 | 51 |
| » pearls of wisdom | 21 | 431 |
| » people | 17 | 435 |
| » personalization | 15 | 437 |
| » political parties & organizations | 10 | 442 |
| » privacy | 24 | 428 |
| » promotions | 20 | 432 |
| » publishing | 345 | 107 |
| » real estate | 9 | 443 |
| » research & stats | 267 | 185 |
| » rich media | 71 | 381 |
| » search engine marketing | 281 | 171 |
| » Segmentation & Markets | 1 | 451 |
| » sex sells | 1 | 451 |
| » signs of doom | 36 | 416 |
| » signs of recovery | 44 | 408 |
| » signs of what's to come | 225 | 227 |
| » small business | 19 | 433 |
| » spam & anti-spam | 8 | 444 |
| » Spanish-speaking | 4 | 448 |
| » syndication & RSS | 20 | 432 |
| » technical innovation | 61 | 391 |
| » telecom | 16 | 436 |
| » text ads | 198 | 254 |
| » tools & software | 150 | 302 |
| » top stories | 344 | 108 |
| » travel | 7 | 445 |
| » user experience | 53 | 399 |
| » viral marketing & social media | 44 | 408 |
| » weblog marketing | 39 | 413 |
| » women | 11 | 441 |
| » worst practices | 48 | 404 |
| » Youth | 10 | 442 |
Top News: AmazonSupply | ESPN Cross Platform Strategy | "Enquirer" on iPad | Digital CW Annoys Stations
Ad Technology:
Amazon Goes After B2B Market With AmazonSupply
The App That Zaps Junk Mail - And The Postal Service
Business Strategies:
Inside [...]
Posted: Monday, April 23rd 2012
Top News: iAd pricing drops again | Cybersecurity bill leaves Internet alone | AT&T's data traffic |
Ad Pricing:
Apple slashes iAd pricing again as mobile ad share declines.
Legal/Regulatory:
Senate cybersecurity bill leaves Internet alone, exempts tech companies from oversight.
Mobile Computing:
[...]
Posted: Wednesday, February 15th 2012
Facebook, Like the Rest of the Industry, Looks At More Flexible Ad Pricing
Facebook appears to be experimenting with more flexible ad price models, based on an account in All Facebook. The publication reports that a Facebook advertising test is currently underway in which marketers are charged per action—namely, it is adding likes and comments to the clickthrough-based price model.
The social network told All Facebook the test was being conducted to allow marketers "to indi [...]
Posted: Friday, December 16th 2011
A Marketer's Guide to the Daily Deal Market Beyond Groupon and LivingSocial
Merchants that participate in the daily space must choose carefully on which sites they will advertise. Groupon and LivingSocial have huge scale, but companies that immediately go to these firms without considering the alternatives may be doing themselves a disservice.
At one time, the daily deal market was typified by sites that offered little personalization or localization for merchant or buyer. That changed a few short years ago when sites such as Groupon and Livin [...]
Posted: Monday, August 29th 2011
Internet Ad Revenues Post 15% Growth; Mobile Breakout Makes Debut in IAB Report
More good news for the online ad industry: the IAB Internet Advertising Revenue Report for 2010 and Q4 2010 posted record growth for both periods. The figures, prepared by PwC US, shows that revenues for 2010 reached a record $26 billion, up 15% from 2009. Fourth quarter revenue also hit new highs at $7.45 billion, up 16% from Q4 2009 and 19% from Q3 2010.
Search Wins the Day; Sponsorship Posts Most Growth
[...]
Posted: Wednesday, April 13th 2011
Reading Between the Lines of Bing-Yahoo's CPC Rate Increase
A newly-released study by GroupM Search confirms what many search marketers had expected might happen: a cost-per-click price increase with the merger of Yahoo! and Bing. The initial period of transition will be extremely volatile, the report warns: during the first three-week period post-transition, advertisers can expect an average increase of 64% over current Bing CPCs for unbranded key [...]
Posted: Tuesday, September 21st 2010
Top Industry News for 9-01-10: Target to sell Facebook Credits gift cards
E-Commerce:
Target to sell Facebook Credits gift cards.
Online Ad Market:
Start-up seeks to outflank Google in display market.
Google lays out display ad strategies.
[...]
Posted: Wednesday, September 1st 2010
Marketing Data RoundUp: What is the best allocation of interactive media spend?
Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.
A Formula for the Optimal Allocation of Interactive Media Spend
The optimal allocation of interactive media spend should be between 1.6x and 2.2x the percentage of the budget originally allocated to interactive, [...]
Posted: Thursday, August 5th 2010
Top Industry News for 7-12-10: Social media is sinking ad pricing
Ad Pricing:
Social media sinks online ad pricing.
Social Media:
Can the Foursquare keep up with marketers' demand?
Gowalla - we're still in the [...]
Posted: Monday, July 12th 2010
Online Ad Revenues to Reach $103B by 2015
Worldwide online ad revenues will grow to $103 billion in constant currencies by 2015, according to MagnaGlobal.
Online Advertising to Grow 11% during Next Five Years
MagnaGlobal expects worldwide online ad revenues to collectively grow by an average rate of 11% between 2010 and 2015. This means by 2015, online ad revenues will reach $103 billion, Marketing Cha [...]
Posted: Wednesday, June 9th 2010
Large Advertisers Boost Q1 Spending
The largest advertisers boosted spending significantly in the first quarter of 2010, according to new data from Kantar Media.
P&G Remains Biggest Spender
The top three advertisers increased spending significantly: Procter & Gamble spending jumped 17.7%, AT&T boosted spending 26.7%, and General Motors increased spending 28.5%, according to Kantar.
Procter & Gamble maintained its position as the largest advertiser, spending $772.6 million; budgets continued to shift towar [...]
Posted: Wednesday, May 26th 2010
Ad Spending Falls in ‘09
Advertisers spent an estimated $117 billion on US media in 2009, a 9% drop from 2008, according to [pdf] figures released by The Nielsen Company.
Auto Spending Tanks
Spending on automotive-related ads dropped by more than one-fifth during 2009. Although automotive factory and dealership ads were still the number one product category for ad spending with $8. [...]
Posted: Monday, March 1st 2010
Local Ad Spend to Climb 2.2% through 2014; Shift to Digital Continues: BIA/Kelsey
BIA/Kelsey is predicting an annual growth rate of 2.2% from 2009 for the U.S. local advertising market, reaching $144.9 billion in 2014.
Following a significant contraction in 2009, local media spending will be slow through 2011, with meaningful recovery beginning in 2012, BIA/Kelsey predicts.( [...]
Posted: Friday, February 26th 2010
Will NYTimes, AOL Finally Prove That Hyperlocal News Works?
The New York Times and apparently AOL are the latest publishers to try their hands - again - at hyper local news. The New York Times has a handful of such initiatives underway; it announced its latest this week - a new partnership with NYU's journalism students and professors to launch a new local news site covering the East Villa [...]
Posted: Thursday, February 25th 2010
Industry Buzz & News: 02/25/10
Agencies:
Meredith builds up sideline in marketing.
Ad Buying/Planning:
Marketers targeting 'green moms' in ad networks.
Smartphones:
Never-ending iTunes sales taly [...]
Posted: Thursday, February 25th 2010
Industry Buzz & Snippets: 02/01/10
Analytics:
Democratizing behavioral analytics.
Finding errors in your Google analytics tracking code.
Ad Pricing:
[...]
Posted: Monday, February 1st 2010
Portals & Directories Lead Q4 Mobile Advertising
Portals and directories led all advertising verticals in mobile advertising spend during Q4 2009, according to [pdf]Â the U.S. Scorecard for Mobile Advertising Reach and Targeting (SMART) report from Millennial Media.
This marks the first time since Millennial Media began releasing its SMART report in March 2009 that portals and directories held the number one spot. Entertainment, the Q3 2009 top spot [...]
Posted: Friday, January 29th 2010
Industry Buzz & Snippets: 01/27/09
Campaigns:
VA Senate majority leader to Dem candidate: you will use web ads.
Why most digital ads still fail to work.
Local Search:
AT&T to go after Yelp with Buzz.com
Media:
[...]
Posted: Wednesday, January 27th 2010
Industry Buzz & Snippets: 01/20/10
Ad Networks:
Opera buys AdMarvel to shore up advertising.
Analytics:
Why your website statistic reports are wrong, part 3.
Social Media:
Forrester report [...]
Posted: Wednesday, January 20th 2010
Industry Buzz & Snippets: 01/19/10
Media:
Debating journalism post print path.
As shrinking newsrooms use upstarts' content, questions arise.
Ad Networks:
YuMe [...]
Posted: Tuesday, January 19th 2010