Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	31	21
» ad pricing	4	48
» ad selling	11	41
» ad targeting	16	36
» ad technologies & vendors	21	31
» advertainment	11	41
» Advertising	1	51
» agencies & ad departments	8	44
» alternative marketing	13	39
» automotive	4	48
» b2b	1	51
» best practices	18	34
» biz buzz	14	38
» branding	14	38
» broadband	1	51
» campaigns & creatives of note	16	36
» co-op marketing & partnerships	3	49
» computers & tech	2	50
» consumer packaged goods	3	49
» CRM	2	50
» cross media	6	46
» demographics	7	45
» direct marketing	5	47
» domain names	6	46
» don't believe the hype	2	50
» e-commerce	9	43
» email marketing	4	48
» entertainment	11	41
» Europe	1	51
» finance	1	51
» How-to	1	51
» I-PR & business communications	1	51
» instant messaging marketing	2	50
» interviews	1	51
» intrusive formats	3	49
» legal, government & regulation	3	49
» loyalty & retention	2	50
» major account moves	1	51
» major brands	14	38
» major players news	19	33
» measurement & analytics	12	40
» media convergence	5	47
» mobile marketing	7	45
» multi-channel marketing	5	47
» new and improved	3	49
» pearls of wisdom	9	43
» people	2	50
» personalization	2	50
» political parties & organizations	2	50
» privacy	2	50
» promotions	4	48
» publishing	10	42
» research & stats	16	36
» rich media	5	47
» search engine marketing	8	44
» signs of doom	5	47
» signs of recovery	5	47
» signs of what's to come	18	34
» spam & anti-spam	2	50
» syndication & RSS	1	51
» technical innovation	8	44
» text ads	6	46
» tools & software	8	44
» top stories	4	48
» user experience	12	40
» viral marketing & social media	9	43
» women	1	51
» worst practices	4	48
» Youth	4	48

Top News: DG Buys Peer39 | Porsche's QR Strategy | Google, FB Lobby | FB Revenue Falls | Netflix Vs. Comcast

Business Buzz: TV Ad-Services Company DG Buys Ad-Tech Startup Peer39 for $15.5 Million Business Strategies: How time of day   [...]
Posted: Tuesday, April 24th 2012

1.1M Nestle Cookies Sent in Virtual Goods Campaign

A recent virtual goods campaign for Nestle Toll House resulted in more than 1.1 million Nestle Toll House virtual cookies sent, an ad engagement rate of 3% and a 17% purchase intent lift of 17%. For users on Facebook who participated in the campaign that translated into more than 4,300 photos uploaded. The campaign, developed by AdNectar, inserted Nestle Toll House branded cookies into the catalogs of top Facebook applications. As people sent them, an  [...]
Posted: Tuesday, January 19th 2010

Industry Buzz & Snippets: 12/14/09

Account Moves: TVGuide.com has selected PubMatic to optimize its ad revenue. Strategies: Package-goods players are ramping up online spend. Email Marketing: Embedded video in e-mail slows  [...]
Posted: Monday, December 14th 2009

Grocery Stores Spiff Up Digital Offerings

Grocery stores are increasingly turning to digital strategies - from mobile Apps to industry-specific ad platforms - to enhance their overall sales. An example of the former is Whole Foods Market, which rolled out an iPhone App earlier this year and has now launched a version of its e-commerce site optimized for web-enabled mobile devices  [...]
Posted: Friday, December 11th 2009

Luxury Brands Move Online to Compete with Discounters

Saks Fifth Avenue, the upscale brick-and-mortar retailer, is experimenting with short online “private event” sales as means to compete with increasingly popular high-end discount websites. Saks' new offering, called "Fashion Fix," comes as the luxury department-store chain struggles to find new sources of revenue in the current economy. Though luxury retailers have traditionally been slow to adapt to web-based sales and maketing tactics, a recent Bain & Co. report projects 20% growth i  [...]
Posted: Wednesday, November 4th 2009

'Family Guy' Leads Windows 7 Viral Push

Microsoft has recruited the Griffin-family characters from the popular TV show "Family Guy" in an effort to shore up its marketing push for new operating system Windows 7, which is launching today. While such 'celebrity' endorsements are hardly new, this particular campaign represents a novel twist for online video campaigns. For starters it is not an ad, but a half-hour show, scheduled to run on Nov. 8 without traditional commercials. Instead, "Family Guy Presents: Seth & Alex's Almost Live   [...]
Posted: Thursday, October 22nd 2009

Ford Outpaces Industry with 25% Digital Spend

Ford Motor Company is spending 25% of its marketing budget on digital and social media programs, double the amount of any of its competitors, according to a recent report from BusinessWeek. Industry experts expect that other auto companies are soon likely to follow Ford down the same digital path, though perhaps not quite as aggressively. J.D. Power & Associates estimates that the averag  [...]
Posted: Wednesday, October 21st 2009

EU 'Net Marketers Optimistic About Online Advertising

European advertisers choose online advertising over traditional media like TV, newspapers, and magazines, according to research by the European Interactive Advertisers Association (EIAA). Just 8% of the advertisers studied for the EIAA annual Internet Ad Barometer report (pdf) said they cut budgets for online advertising. Seven i  [...]
Posted: Thursday, April 23rd 2009

iBokan: Confessions Of An iPhone App Developer

A recent evaluation of a pricing experiment by iPhone developer Team iBokan, presented as a guest blog on TechCrunch, reveals some of the things app developers should try to avoid. Armed with app download tracking tools and a post-hoc common sense, developer Bo Wang shares insight into the cogs of app development, as well as lessons learned from a pricin  [...]
Posted: Monday, March 23rd 2009

Commentary: Contact Centers Can Use Social Networking Sites to Improve Customer Service

The following is a commentary from Aphrodite Brinsmead, customer interaction technologies analyst at Datamonitor, on the opportunity for contact centers to use social media to improve customer service. This material was syndicated with permission from Retailer Daily. Twitter and Google as customer   [...]
Posted: Wednesday, February 11th 2009

LL Bean: Best Customer Service Across All Formats

For providing great customer service, LL Bean is once again hailed as the No. 1 in retail, according to the fourth annual NRF Foundation/American Express Customers' Choice survey, conducted by BIGresearch, writes Retailer Daily. Surveyed shopper  [...]
Posted: Thursday, January 15th 2009

Stella McCartney Brings Her '09 Collection Mobile

Design house Stella McCartney partnered with ad network Millennial Media to bring its 2009 collection from the runways to mobile phones. The campaign runs through January and marks the Gucci Group subsidiary's first foray in mobile marketing. Its objective is to "extend the brand into mobile while maintaining a stylish image and enabling the consumer to get a view into the spring and summer fashion lines,"   [...]
Posted: Wednesday, December 17th 2008

Facebook Campaign Quadruples NYT Fan Figures

Last week New York Times president Scott Heekin-Canedy released an eight-page memo praising the success of the newspaper's Facebook advertising campaign, which went live in the days following the Presidential election. "The goals [...] were to increase our number of Facebook fans; raise awareness of NYTimes.com as an interactive news center; and engage the Facebook community in a conversation about the election outcome," Heekin-Can  [...]
Posted: Monday, December 1st 2008

Uni Devs Hack Victoria's Secret Collegiate Campaign

Last summer Victoria's Secret launched Pink Collegiate, a college-level clothing line featuring licensing partnerships with 33 schools. Shoppers can buy Pink products branded with labels and logos of participating universities, including the University of Texas, Boston College and the University of California, Berkeley. I  [...]
Posted: Tuesday, November 25th 2008

Spammers Reap Plenty on 0.00001% Response Rate

By effectively "hacking" an existing spam network, researchers unearthed the "economics" of being an email spammer, reports the BBC. Here's the secret: high volume and a virally-expanding network, which means even the tiniest response rate can produce millions of dollars in profit per year. Computer scientists at the University of California, Berkeley and San Diego conducted a month-long study of the Storm Network, a spam oper  [...]
Posted: Thursday, November 13th 2008

McCain Pummels Obama in Search Ad Relevance; Neither Does Great

While Sen. Barack Obama has historically outdone Sen. John McCain in terms of social media savvy, McCain bests him in sponsored search and targeted advertising. Unfortunately, neither candidate does exceptionally well in the latter regard. Author Jonathan Mendez of search engine marketing blog Optimize and Prophetize conducted an analysis of how well McCain and Obama fare in se  [...]
Posted: Wednesday, September 10th 2008

IAB Debuts UGC, Social Media Overview

The IAB has released the "User-Generated Content and Social Media Advertising Overview." Its purpose is to outline how UGC and social media has altered the digital consumer experience. UGC and social media are formally defined and buttressed by case studies of successful implementations. Download the document on the IAB website.   [...]
Posted: Thursday, April 17th 2008

American Idol Charity Effort Tests Sponsors' PR Savvy; ExxonMobil Proves a Peach

Direct marketing firm SendTec examined the TV sponsors for Idol Gives Back, an event during which American Idol viewers were admonished to donate to charities. Sponsors included ExxonMobil, Ford, Coca-Cola, AT&T, iTunes, Allstate and the M·A·C AIDS Fund. The study profiles how well ExxonMobil, iTunes, Ford and Coca-Cola maximized their public relations. ExxonMobil  [...]
Posted: Monday, April 14th 2008

Subway Sues Quiznos for UGC Faux-Pas

Subway has filed a lawsuit against competitor Quiznos and Viacom-owned website iFilm. The dispute is over the submissions of a user-generated contest Quiznos ran, which iFilm helped host. Subway says many of the videos depict its brand in a negative manner. The New York Times, which reported the lawsuit and posted one of the offending entries, mused, "Quiznos did not make the insulti  [...]
Posted: Wednesday, January 30th 2008

Consumer Packaged Goods Marketers Loving Online Ads

Spending by consumer packaged goods marketers on internet advertising is steadily growing, reports eMarketer. The growing spending for online ads runs counter to the decreased funds they're putting toward other media. The growth is part of an acknowledgment by food and drink marketers that people are going online for food tips and recipes. Most of that is going toward display and other branded ads and not search ads. C  [...]
Posted: Wednesday, April 25th 2007