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Is Age More A Factor Than Gender In Social Media Habits?

Facebook alone enjoys broad adoption across age groups and genders, reports Netpop research. As MarketingProfs described the findings, “Other social media sites do not have such ubiquitous appeal." Using women as an example, Facebook's penetration is about 90% among socially-networked adult Americans, and about 92% for networked women aged 18-34; and 35+. But YouTube is far mo  [...]
Posted: Tuesday, April 24th 2012

Newsflash: Old, Young Use 'Net Differently

American members of Generation X are most likely to bank, shop and look for health information online. Baby Boomers are as likely as Generation Y to make travel reservations online, and members of the Silent Generation are proficient with email and are gaining ground online, according to surveys from the Pew Research Center's Internet & American Life Project.   [...]
Posted: Tuesday, March 3rd 2009

Seniors Power 20% Rise in Career-Site Visits

The number of unique US visitors to career-development websites increased 20% year-over-year, rising from 41.5 in January 2008 to 49.7 million in January 2009. And it was fueled in part by a surge in visitors ages 65+, which are apparently still in the job market, according to data from Nielsen Online. CareerBuilder Network was the #1 online career development destina  [...]
Posted: Monday, March 2nd 2009

1 in 10 Adults Has Microblogged -- on Twitter or Elsewhere

Over one in ten (11%) online adults in the US say they have used Twitter -- or a similar service –- to share updates about themselves or view updates about others. What's more, those who use Twitter have a greater affinity for mobile devices, according to new research from the Pew Internet & American Life Project (via MarketingCharts. The most recent Pew study on th  [...]
Posted: Thursday, February 19th 2009

Mature Adults Gravitate to Vibrant, Single-Image Ads

Mature consumers prefer single-image advertisements over ads with multi-image collages by a margin of 66% to 34%, and also gravitate to images that show products and lifestyles, according to a recent image-preference survey by Creating Results.   [...]
Posted: Friday, February 6th 2009

Digital Divide Thins: Half of Americans 'Frequent' the 'Net

Americans' frequent use of the internet nearly doubled in the past five years: 48% of adults -- many in groups that were historically less frequent users -- now report that using the 'net over an one hour per day, compared with 26% in 2002, according to results from a recent Gallup Poll,   [...]
Posted: Wednesday, January 28th 2009

YourCity.MD Boasts Biggest Geo-Targeted Online Ad Network in US

Medical and information network YourCity.MD has set up its own geo-targeted online ad network -- what it's calling the largest such network in the US -- spanning 450 cities. The ad network reaches 215 million online users with an annual spend of $200 billion in out-of-pocket healthcare costs. Per its Q3 2007 US Interactive Marketer Online Survey, Forrester Research observed  [...]
Posted: Friday, August 1st 2008

JWT: US Users Seriously Addicted to Internet, Cell Phones

Cell phones and the internet have become an essential part of the daily lives of Americans. When asked how long they would feel OK without online access, 15 percent say one day or less, 21 percent say a couple of days, and 19 percent say a few days. Only one out of five claim they could last a week, writes MarketingCharts. That's   [...]
Posted: Friday, September 21st 2007

Boomer Media Consumption: Less TV, Newspapers; More PC, Cell Phones

Traditional radio remains important to Baby Boomers, who nevertheless display a remarkable ability to adopt new media into their lives. This is according to a recently released Bridge Ratings study of the media habits of Baby Boomers - those born between 1946 and 1964 -   [...]
Posted: Monday, September 17th 2007

Four in 10 Americans Read Blogs, One-Third Click on Ads

Nearly 4 out of 10 Americans having visited a blog, and 8 of 10 now knowing what a blog is, according to a recent Synovate/MarketingDaily study, reports MarketingCharts. Moreover, "8 percent of Americans currently have their own blog," sa  [...]
Posted: Thursday, September 6th 2007

50 Million Adults Play Casual Video Games to Bond with Children, Grandchildren

Nearly a third (31 percent) of adults surveyed indicated they had children or grandchildren under 18 who played family-friendly "casual" computer/video games - puzzle, word and simple action games - in their home. The news comes via PopCap Games, which conducted the largest survey of players of casual computer/video games ever, MarketingCharts   [...]
Posted: Thursday, August 30th 2007

Boomers, Becoming 'Empty Nesters,' Have More to Spend

Aging baby boomers are avid users of the internet and have widely embraced technology, according to a new BoomerEyes study by C&R Research. The study found that 71 percent of 50- to 64-year-olds acknowledge high internet use, and 32 percent of those 65 and over report regular internet use, writes BrandWeek (  [...]
Posted: Thursday, April 12th 2007

Study: Boomers do Research on Web, Reach'em via Integrated Plans

Among baby boomers and mid-lifers - those in their early 40s through mid 60s - 72 percent are broadband-connected, and 82 percent use the web, according to a recent study by ThirdAge Inc. and JWT BOOM (via the Center for Media Research). However, unlike younger generations, those 40 and up are not watching videos, writing blogs, playing games or downloading music, notes the report. Rather  [...]
Posted: Thursday, April 5th 2007

Boomers Embrace Casual Games to Keep Sharp

Anxious about the mental cost of aging, older people are turning to games that rely on quick thinking to stimulate brain activity, according to the New York Times. Casual gaming site PopCap Games, for example, says last year 71 percent of its players were older than 40, and 47 percent were older than 50; moreover, 76 percent o  [...]
Posted: Thursday, April 5th 2007

Reaching Online Seniors Could Mean Big Dollars for Health Marketers

Serious money is to be made by health marketers that make online information systems easier to use for seniors reluctant to use the web for health information, reports MediaPost, citing a new study from agency GroupM and research company Millward Brown. The study shows that the lack of trustworthiness and ease of use are the two major stumbling blocks to getting seniors to turn to  [...]
Posted: Wednesday, March 21st 2007

Don't Forget Senior Citizens When Planning Online

eMarketer: Getting Online in the Golden Years It's easy to just lump the whole senior citizen category into the proverbial drooling, geriatric nursing scenario and forget about them when it comes to Internet marketing. Targeting seniors? Oh, we'll just use the AARP Journal. Know this. According to SeniorNet, 46% of those 50 and older have been using ther Internet for 5 years. And most of then are actual  [...]
Posted: Monday, January 13th 2003