Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 972 | 585 |
| » ad pricing | 186 | 1371 |
| » ad selling | 590 | 967 |
| » ad targeting | 914 | 643 |
| » advertainment | 165 | 1392 |
| » Advertising | 7 | 1550 |
| » affiliate marketing | 27 | 1530 |
| » agencies & ad departments | 246 | 1311 |
| » alternative marketing | 173 | 1384 |
| » Asia/Pacific | 21 | 1536 |
| » automotive | 18 | 1539 |
| » b2b | 39 | 1518 |
| » best practices | 108 | 1449 |
| » Big Picture | 1 | 1556 |
| » biz buzz | 422 | 1135 |
| » branding | 248 | 1309 |
| » broadband | 108 | 1449 |
| » campaigns & creatives of note | 177 | 1380 |
| » case studies | 21 | 1536 |
| » co-op marketing & partnerships | 146 | 1411 |
| » computers & tech | 59 | 1498 |
| » consumer packaged goods | 23 | 1534 |
| » CRM | 7 | 1550 |
| » cross media | 123 | 1434 |
| » deep coverage | 1 | 1556 |
| » demographics | 70 | 1487 |
| » direct marketing | 37 | 1520 |
| » domain names | 160 | 1397 |
| » don't believe the hype | 44 | 1513 |
| » e-commerce | 151 | 1406 |
| » email marketing | 60 | 1497 |
| » entertainment | 175 | 1382 |
| » Europe | 42 | 1515 |
| » events | 9 | 1548 |
| » finance | 42 | 1515 |
| » global | 7 | 1550 |
| » healthcare | 9 | 1548 |
| » How-to | 10 | 1547 |
| » I-PR & business communications | 10 | 1547 |
| » instant messaging marketing | 15 | 1542 |
| » interviews | 9 | 1548 |
| » intrusive formats | 85 | 1472 |
| » Latin America | 2 | 1555 |
| » legal, government & regulation | 163 | 1394 |
| » loyalty & retention | 39 | 1518 |
| » major account moves | 45 | 1512 |
| » major brands | 296 | 1261 |
| » major players news | 554 | 1003 |
| » measurement & analytics | 168 | 1389 |
| » media convergence | 169 | 1388 |
| » minorities | 3 | 1554 |
| » mobile marketing | 213 | 1344 |
| » multi-channel marketing | 55 | 1502 |
| » new and improved | 195 | 1362 |
| » nonsense & parodies | 1 | 1556 |
| » pearls of wisdom | 109 | 1448 |
| » people | 51 | 1506 |
| » personalization | 65 | 1492 |
| » political parties & organizations | 19 | 1538 |
| » privacy | 101 | 1456 |
| » promotions | 21 | 1536 |
| » publishing | 373 | 1184 |
| » real estate | 9 | 1548 |
| » research & stats | 254 | 1303 |
| » rich media | 324 | 1233 |
| » search engine marketing | 386 | 1171 |
| » Segmentation & Markets | 2 | 1555 |
| » sex sells | 1 | 1556 |
| » signs of doom | 45 | 1512 |
| » signs of recovery | 23 | 1534 |
| » signs of what's to come | 417 | 1140 |
| » small business | 39 | 1518 |
| » spam & anti-spam | 37 | 1520 |
| » Spanish-speaking | 5 | 1552 |
| » syndication & RSS | 59 | 1498 |
| » technical innovation | 141 | 1416 |
| » telecom | 17 | 1540 |
| » text ads | 250 | 1307 |
| » tools & software | 363 | 1194 |
| » top stories | 165 | 1392 |
| » travel | 10 | 1547 |
| » user experience | 255 | 1302 |
| » Verticals & Sector | 2 | 1555 |
| » viral marketing & social media | 228 | 1329 |
| » weblog marketing | 73 | 1484 |
| » women | 27 | 1530 |
| » worst practices | 52 | 1505 |
| » Youth | 57 | 1500 |
Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis
Ad Technology:
Sense Networks Releases New Predictive Mobile Ad Targeting Services
Facebook Premium Ads Get Self-Service AvailabilityÂ
Facebook 'plotting ad-tracking system' [...]
Posted: Thursday, May 24th 2012
Adap.tv Unveils App Platform To Meld TV, Video Ad Sales
In what it calls a "First-of-its kind offering built for brand advertising," Adap.tv today introduced its new App Center for video advertising, which the compan [...]
Posted: Wednesday, May 23rd 2012
WPP’s 24/7 Media and Microsoft Announce "Frictionless" Digital Ad Partnership
[...]
Posted: Wednesday, May 23rd 2012
Top News: Nestle Reassigns | Sam's Club Content | GM Drops Super Bowl | China Regulates Android | Yahoo Divests | Facebook Sputters
Agency News:
Nestle Reassigns Coffee-Mate, Looks at New Agency for Nesquik
Mediabrands Spinoff Network Will Be Called BPN
Business Strategies:
Sam's Club's Content Marketing [...]
Posted: Monday, May 21st 2012
Top News: FTC Privacy Scrutiny | Skechers Settles With FTC | Front-Lit Kindle | Facebook: Madison Ave. Skeptical | Pinterest's $100MM Funding
Ad Technology:
Microsoft Reminder: Upgrade to Adintelligence v.8 Before the End of May
Best Practices:
Response: Will We Really Grow Display By Incentivizing Low Bidd [...]
Posted: Thursday, May 17th 2012
Biz Analytics, Forecasting Giant SAS Launches Ad Delivery Solution For Publishers
Likely, the first question out of publishers mouths following this morning’s announcement from SAS was "Who?" But the short story is, a giant in business analytics and workflow management has entered the ad delivery field, through a strategic acquisition. And it has already signed some big-ticket customers for its SAS Intelligent Advertising for Publishers delivery solution.
SAS is a leader in business a [...]
Posted: Tuesday, May 15th 2012
Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders
Ad Technology:
Volvo Launches China's First RTB-based Advertising
DoubleClick co-founder targets publishers with content-meets-commerce service
Publishers [...]
Posted: Tuesday, May 15th 2012
Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce
Ad Technology:
Debunking Ad-Tech Myths
Agency News:
Little Caesars Taps BFG 9000 for National Creative
Brand Takes a Tweeting
Campai [...]
Posted: Monday, May 14th 2012
Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"
Agency News:
Target Out Talking to Media Agencies
Spark Wins Orbitz Media Account
Dell Moves Consumer Advertising to Y&R
Best Practices: [...]
Posted: Friday, May 11th 2012
The New Yellow Pages: "Local is Where We Play/Shop/Live"
The quaint old Yellow Pages have evolved into YP.com, and what may be North America’s largest local search, media and advertising company. YP Holdings LLC (“YPâ€) combines the assets of AT&T Advertising Solutions and AT&T Interactive. YP Holdings launched yesterday with the closing of a 53% controlling interest in the company by Cerberus Capital Management, L.P. (“Cerberus [...]
Posted: Thursday, May 10th 2012
Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications
Ad Technology:
Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers
Business Strategies:
Creating True Accountability for the Customer Experience
Campaig [...]
Posted: Thursday, May 10th 2012
Google, DudaMobile Offer A Five-Minute Web-To-Mobile Site Conversion
It has been a little over a month since Google partnered with DudaMobile, the do-it-yourself mobile website builder. The partners are offering a quick “test drive†to see what a converted website looks like in a mobile format, with a rating (1 to 5) of mobile friendliness. The companies on April 5th announced a joint effort to expand GoMo, a Google-led initiative to help businesses “Go Mobile.†[...]
Posted: Wednesday, May 9th 2012
Yahoo: Four Techniques For adCenter Optimization
Are search marketers leaving money on the table by putting clients' adCenter campaigns on "autopilot?" “It’s time for a reality check,†say the experts at Yahoo! Advertising Solutions. Guest Blogger Marc Poirier observes that search marketers have plenty of opportunities to boost impressions and pay-per-click (PPC) results. (Acquisio is a perform [...]
Posted: Wednesday, May 9th 2012
Top News: Advertise In Pauses | Google Invests in Content | Affluents Spend $224B | Yahoo Headhunter Quits | Agencies Need Digital Officers? | Ongo Paywall Folds | Tumblr Sued on Copyrights
Ad Technology:
Microsoft Find a Pro Directory: Getting Help with Your adCenter Campaigns
Agency News:
Organic Named Digital Agency of [...]
Posted: Wednesday, May 9th 2012
Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics
Campaigns of Note:
Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work
CLIO Awards: Best of the 2012 Winners
How Beer Companies [...]
Posted: Monday, May 7th 2012
Engage:BDR Claims to Fill A Void with Self-Serve RTB Display Platform
Digital advertising and marketing agency engage:BDR has launched its self-service real-time bidding (RTB) display platform, First Impression. The company claims First Impression is the “first platform to provide customers with direct access to publishers' inventory in addition to engage:BDR's exchange traffic,†which enables media buyers with full control to maximize the value of an impression and increase ROI.
This fills a much-needed void, claims engage:BDR. Brands and agenci [...]
Posted: Friday, May 4th 2012
Top News: Pepsi Resurrects Jackson | EBay/Paypal Localize | Responsys Email Tools | FB Privacy Concerns | FB IPO Figures
[...]
Posted: Friday, May 4th 2012
Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement
Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.†Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics.
TechCrunch described Jelli [...]
Posted: Thursday, May 3rd 2012
Top News: Online Political Ads | Target Dumps Kindle | Hyperlocal Mobile Scale | LinkedIn Tops Conversions | Tumblr Ads | Amazon Web Shows
Business Buzz:
2012: Year of the Online Political Ad [INFOGRAPHIC]
Business Strategies: [...]
Posted: Thursday, May 3rd 2012
Google: Why a Mobile Site Over An App?
Google in its adSense blog has offered some pearls of wisdom about prioritizing between mobile sites or mobile apps. Aren't apps the step-change evolution over mobile sites? Not necessarily, advises Google’s app expert Tuyen Nguyen, who offered some questions to consider.
First, decide how you want users to access content. Mobile sites require users to have data access, while apps enabl [...]
Posted: Wednesday, May 2nd 2012