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Industry Buzz & Snippets: 8/12/09

Ad Networks and Analytics: Who's No. 1 in mobile advertising? AD network halo stories. Agencies and Marketing Execs: Euro RSCG Taps Marian Salzman for PR.   [...]
Posted: Wednesday, August 12th 2009

Microsoft Loses Cool, Gives Yahoo Three-Week Ultimatum

Microsoft has sent Yahoo a letter stating it has three weeks to move on its $44.6 billion buyout offer. If the companies fail to form a pact by then, "we will be compelled to take our case directly to your shareholders, including the initiation of a proxy contest to elect an alternative slate of directors," wrote CEO Steve Ballmer of Microsoft. 90 percent of Yahoo's shareholders are   [...]
Posted: Monday, April 7th 2008

FTC Gives GoogleClick Merger the 'Go-Ahead'

The FTC today approved Google's $3.1 billion merger with DoubleClick, despite a menagerie of complaints from competitors, privacy advocates and politicians, in addition to hold-ups abroad  [...]
Posted: Thursday, December 20th 2007

aQuantive Acquisition Makes Microsoft Buyer & Seller

The acquisition of aQuantive will give Microsoft a boost in metrics and prepare them for the future of advertising, according to Martin Laetsch, senior director of search strategy at SEMDirector, in an email correspondence. Laetsch calls Microsoft's acquisition a reaction to the Google/Doubleclick deal, and the reason they didn't   [...]
Posted: Monday, May 21st 2007

Yahoo Courting Sponsors for Social Media Sites

Yahoo is beginning to increase efforts to monetize its social media sites, including Yahoo Groups, Yahoo 360 and Yahoo Video. This week, Yahoo will begin a high-profile marketing initiative with Nissan Motors, after having recently launched its first corporate page on Yahoo 360 for Travelocity, MediaPost reports. Yahoo promises that similar marketing efforts will be coming soon to   [...]
Posted: Monday, November 13th 2006

Analyst: MySpace Going Mobile

RBC Capital analyst Jordan Rohan said after meeting with the managers of MySpace that the firm is developing a mobile phone application. He also said that the site could be worth $15 billion or more in the next few years. Rohan, realizing the boldness of his claim, said it could be justified on the basis of MySpace's "raw, unprecedented user/usage growth," ZDNet reports. Rohan also based his prediction on the site's "massi  [...]
Posted: Thursday, September 28th 2006

Yahoo Revs, Profits Increase - but Not Enough

Yahoo showed strong revenue and earnings growth in 4Q05, driven by both search and display advertising, reports ClickZ. Revenues were $1.5 billion, a 39 percent year-over year increase; net income was $683 million, or $0.46 per share; after adjustments, net income was $247 million, or $0.16 per share - up from $0.13 per share in 4Q04, but less than the $0.17 analysts expected. As a consequence, Yahoo stock fell after the report. Yahoo'  [...]
Posted: Wednesday, January 18th 2006

4Q Online Advertising Beats Media Execs' Expectations

Online ad spend increased 15 percent in the fourth quarter of 2005 from the third quarter, according to surveyed media executives who during the previous quarterly survey by Deutsche Bank and MediaPost had forecast a 10 percent increase. The cost of premium inventory increased, on average, 6 percent, while run-of-network inventory costs increased about 3 percent, and pay-per-click prices were   [...]
Posted: Tuesday, January 17th 2006

Seven Digital Marketing Predictions for 2006

eMarketer this week issued e-marketing predictions for the coming year: (1) Online advertising will constitute 5.4 percent of all U.S. advertising spending in 2006, surpassing the 5 percent mark for the first time, and reach 7.5 percent by 2009; (2) retail e-commerce will grow even more, from $87 billion in 2005 to $105 billion in 2006, a 21 percent increase; (3) Broadband use will continue to expand, from the current 105 million users   [...]
Posted: Friday, January 13th 2006

Consumers: For VOD, We'd Rather See Ads than Pay

Sixty-two percent of consumers prefer free on-demand TV programs with commercials rather than commercial-free VOD programs that cost $1.99, writes MediaBuyerPlanner, citing new research from Point  [...]
Posted: Thursday, January 12th 2006

TV Stations' Website Revs Doubled in 2005

Online advertising revenue for local TV websites was an estimated $283 million in 2005, twice as much as in 2004 - and is expected to again increase, by 39 percent, in 2006 - according to a new Television Bureau of Advertising survey conducted by Borrell Associates, writes MediaWeek. Considering their strength in delivering online video content, local TV station websites are poised to make s  [...]
Posted: Thursday, January 12th 2006

Mobile Game Market Growing - into Advertising Opportunity

Mobile gaming is quickly growing, with worldwide mobile gaming revenue for 2005 reaching $2.5 billion, according to eMarketer, which also cites a recent IDC forecast that U.S. mobile games revenue will increase to $1.5 billion in 2008, from $600 million in 2005. Among the main characteristics of mobile gamers, says eMarkter three are key: Women download more puzzle games - which drive the most mobile gam  [...]
Posted: Wednesday, January 11th 2006

CNN, Time Merge Biz Sites, Rely on Online Advertising

Time Warner's CNN and Time Inc. have re-launched CNNMoney.com with content from Time's business and finance titles, abandoning  [...]
Posted: Tuesday, January 10th 2006

Search Marketers Spent $5.75B, Mostly on Paid Placement

Advertisers in the U.S. and Canada spent $5.75 billion on search engine marketing (SEM) in 2005 - 44 percent more than in 2004 - according to "The State of Search Engine Marketing 2005" report, released today (Monday) by the Search Engine Marketing Professional Organization (SEMPO), which predicts  [...]
Posted: Monday, January 9th 2006

Keyword Price Declines Persist

Keyword prices fell to an average of $1.43 last month, or 16 percent less than the $1.70 average in December 2004, writes MediaPost, citing data the Fathom Online keyword price index. The greatest year-over-year declines in keyword prices were for the consumer services (35 percent, to $0.89) a  [...]
Posted: Monday, January 9th 2006

Online Sales Surpass $3 Billion Mark for Week

Weekly online retail sales surpassed $3 billion - for the first time - in the week ended Dec. 11, 2005, reports InternetRetailer, citing comScore figures. Online sales for the week reached $3.07 billion, 19 percent more than the $2.57 billion in the corresponding week of 2004. (Weekly online sales exceeded $2 billion for the first time in the same week of 2003). Online travel sales for the week totaled $1.05 billion, down 1 per  [...]
Posted: Thursday, January 5th 2006

Paid Search to Grow 41 Percent in 2006; Google Stock to Reach $600

Paid search, which generated an estimated $10 billion globally in 2005, is expected to grow 41 percent in 2006, or more than $14 billion, with market leader Google increasing its lead - and net revenue by more than 58 percent - during the year, according to research notes by Piper Jaffray senior research analyst Safa Rashtchy, reports ClickZ. In 2005, Google held 64 percent market share. Rashtchy also raised the one-year price target f  [...]
Posted: Wednesday, January 4th 2006

2005 Media M&A Deal Activity, Value at Five-Year High

Click to enlarge M&A activity for the media and information industries soared in 2005, surpas  [...]
Posted: Wednesday, January 4th 2006

Automakers Snap up 2006 Car Site Ad Inventory

A little tight... The year has just begun, and carmakers have already snapped up more than 80 percent of available ad space for 2006 on independent, third-party auto research sites, whereas a year ago only half of online ad inventory had been purchased, reports AdAge, citing various media buyers and auto-research pu  [...]
Posted: Monday, January 2nd 2006

Double-Digit Increases in Visits to Shopping Sites

Visits to nine of the top 10 online shopping sites registered double-digit increases in November, led by the Shopzilla.com Network, visits to which increased 48 percent, to 19.8 million, from 13.4 million in Nov. 2004, according to Nielsen/NetRatings, writes InternetRetailer. In absolute numbers, eBay had the most traffic in November, followed by Amazon, Wal-Mart Stores, Target, Shopping.com Network, Shopzilla.com Network, Over  [...]
Posted: Friday, December 30th 2005