Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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OPA: Pre-Roll Ads Work, Longer Is Better
So much for marketers' presuppositions: The much pooh-poohed 30-second pre-roll online video ad - when coupled with a display ad - is the best way to drive awareness in an online campaign, according to a study by the Online Publisher's Association (OPA) and Online Testing eXchange (OTX), reports MarketingCharts.
Moreover, 30-second spots ar [...]
Posted: Tuesday, June 12th 2007
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