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TV Dominates Americans' 8.7 Hours of Daily Video Time

The average American spends an average of 8.7 hours each day consuming video media, and younger Baby Boomers (ages 45-54) watch the largest amount, 9.5 hours, according to recent collaborative research on video-viewing habits in the US, writes MarketingCharts. The large-scale Video Consumer Mapping study, which was conducted on  [...]
Posted: Monday, March 30th 2009

Hawaii Meds Association Pilots 'Net-Based Doctor Appointments

For a mere $10, Hawaiian residents with 'net access and a webcam or text chat will be able to "talk" directly to their doctors about medical problems. Beginning January 15th, a partnership between Hawaii Medical Service Association, the state’s Blue Cross-Blue Shield licensee, and web service American Well will allow the plan's 700,000 members to make 10-minute "face-to-face" appointments. (Uninsured patients must pay $45.) Because p  [...]
Posted: Tuesday, January 6th 2009

Black Friday vs. Cyber Monday Shopping Differs by Generation

Cyber Monday is gaining steam as a favorite holiday shopping day. 26% of respondents plan to shop on the Monday after Thanksgiving, up from 20% in 2007, according to a Maritz Poll, Retailer Daily reports  [...]
Posted: Monday, December 1st 2008

Boomers 'Not-So-Me Generation' - They're Altruistic, Shop Green

Though Baby Boomers (born between 1946 and 1964) are often called the "Me Generation," they increasingly focus on both donating their time to causes they believe in and patronizing merchants that promote the environment, according to a report from Focalyst, MarketingCharts writes.   [...]
Posted: Monday, September 22nd 2008

Older Americans' Online Behavior Mirrors Younger Users', Even Teens'

76 percent of Americans over 50 say the internet is an important source of information for them. That figure is up from just 51 percent five years earlier, according to findings from AARP and the Center for the Digital Future at the USC Annenberg School   [...]
Posted: Tuesday, July 8th 2008

Online TV Content Effective for Targeting New-Vehicle Buyers

Online television show content is emerging as an increasingly effective way to reach new-vehicle buyers, 68 percent of which report going online to find information on TV shows, according to the JD Power and Associates 2008 Power Auto Online Media Study - Summer (via MarketingChar  [...]
Posted: Monday, July 7th 2008

1 in 4 Share Photos Online Monthly, 1 in 10 Send Greeting e-Cards

One-quarter of US adults shared photos on a website in the last 30 days, while Baby Boomers made the most use of digital greeting cards, according to data from Mediamark Research & Intelligence (MRI) - via MarketingCharts. In the last 30 days, 24.4 percent of the US adult population (46.5 million people)  [...]
Posted: Thursday, June 12th 2008

As Mobiles Replace Landlines, Telephone Survey Integrity Threatened

Nearly one out of six US homes (15.8 percent) had only wireless telephones in the second half of 2007, according to preliminary results from the July-December 2007 National Health Interview Survey (NHIS) from the Centers for Disease Control and Prevention (CDC),   [...]
Posted: Tuesday, May 20th 2008

Americans More Comfortable with Kids' Social Networking, Chat Room Use

Americans are growing more comfortable with young people's use of the internet - including social-networking sites, chat rooms and email - according to the Congressional Internet Caucus Advisory Committee (CICAC), MarketingCharts reports  [...]
Posted: Thursday, April 10th 2008

More Coupon Use Planned for Recession, Many Like Paperless

Tough times and technology advancements portend a renaissance of coupon use among shoppers. 67 percent of those surveyed by ICOM Information & Communications (ICOM) saying they are more likely to use coupons during a recession,   [...]
Posted: Tuesday, April 8th 2008

Social Media Marketing Still Lacks Strong Metrics

Companies adopt social media as a marketing tool but struggle to find effective metrics, writes Paul Gillin (author of The New Influencers) in a report issued by the Society for New Communications Research (SNCR), MarketingCharts   [...]
Posted: Tuesday, April 1st 2008

Six in 10 Wealthy Consumers Online Use Social Networks

The participation of wealthy online consumers in social networks dramatically increased to 60 percent in 2008, from 27 percent in 2007, according to The Luxury Institute's latest WealthSurvey, "The Wealthy and Web 2.0," MarketingCharts writes. According to th  [...]
Posted: Thursday, March 13th 2008

Online Video in High Demand - In-Stream Ads Not So Much

72 percent of online respondents to a Burst Media survey said they view online video, with men more likely than women to say so - 76.6 percent versus 67.7 percent. In each age segment, most said they watch online videos, including 58.6 percent of those 65+, MarketingCharts writes.   [...]
Posted: Monday, March 10th 2008

Integrated Campaigns Must Note How Generations Differ

If form follows function, then the media that marketers use should follow the message--or, specifically, the intended target demographics, according to Forrester Research. The medium du jour may not be best way to reach target audiences online, because generational differences in media consumption, writes ClickZ, citing Forrester principal analyst Charlene Li: "To plan effective integrated campaigns, marketers must start   [...]
Posted: Monday, October 9th 2006