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Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce

Ad Technology: Debunking Ad-Tech Myths Agency News: Little Caesars Taps BFG 9000 for National Creative Brand Takes a Tweeting Campai  [...]
Posted: Monday, May 14th 2012

Top News: AmazonSupply | ESPN Cross Platform Strategy | "Enquirer" on iPad | Digital CW Annoys Stations

Ad Technology: Amazon Goes After B2B Market With AmazonSupply The App That Zaps Junk Mail - And The Postal Service Business Strategies: Inside   [...]
Posted: Monday, April 23rd 2012

Industry Buzz & News: 4/01/10

Publishing: iPad to launch with payload of ads. Publishers bet future on iPad they have not seen yet. Amazon gives way on e-book pricing.   [...]
Posted: Thursday, April 1st 2010

How to Hire A Digital Ad Agency: 11 More Questions to Ask

Hiring a digital agency is not easy for reasons outlined in part 1 of this article. Smart companies looking to sign on with one should pepper their prospective vendors with questions. But not just any questions. MarketingVOX asked several digital agencies and marketers what are the best queries a potential client can make to determine they are a good match. The responses ranged from the big picture (Are y  [...]
Posted: Wednesday, March 31st 2010

Industry Buzz & Snippets: 10/27/09

Search Technologies: Google Social Search to go live next week. Social web browser Flock is partnering with Spanish-language media company Univision Google Voice lets users keep their numbers.   [...]
Posted: Tuesday, October 27th 2009

Times Square Gets Even Busier With New Ad Network

Hoping to take advantage of a space that sees half a million people pass through it each day, Mediaweek reports five media companies have introduced Times Square Domination. The new "network" of media outlets will allow brand messages to be displayed across the largest screens now available in Times Square. The launch this coming January   [...]
Posted: Friday, September 25th 2009

Millennial Media Releases Mobile Ad Scorecard

Millennial Media has created a Scorecard for Mobile Advertising Reach and Targeting (SMART), a snapshot of monthly mobile advertising campaign data. After registering for the scorecard, brand advertisers are privy to key metrics observed through the mobile ad network’s campaign and network traffic, such as targeting and handset information. As the scorecard is advertiser-focused rather than publisher-focused, it   [...]
Posted: Friday, April 17th 2009

CellySpace, AFP Serve Ad-Supported Mobile News

Licensed content from Agence France-Press (AFP) is now available to sites that publish content for mobile readers -- the result of a liaison with mobile tech firm Skycore. Beginning today, news and magazine producers can purchase AFP news stories in Multimedia Messaging Service (MMS) format via Skycore's Cellyspace platform. Clients may select levels of frequency, time of day, and amount of new content in each MMS. The service also offers ad-support and sponsored feed options. Publishers c  [...]
Posted: Thursday, August 14th 2008

Networks Mull Options for Squeezing Cash Out of Online TV

While online audiences grow for its shows, ad revenue has not kept pace, said Jeff Zucker in an interview with the Financial Times. Changes in ad sales and delivery are crucial to monetizing online streaming, Zucker said, and grow more necessary as traditional ratings decline. With the exception of   [...]
Posted: Tuesday, May 13th 2008

Industry Buzz & Snippets: 5/8/08

Ad Networks and Analytics: DoubleClick introduced a widget calculating tool that tells advertisers how much weight their widgets are pulling among users. Agencies and Execs: DG FastChannel and Enliven Marketing Technologies Corp. plan to merge in a deal valued at $98 million. Havas Media   [...]
Posted: Thursday, May 8th 2008

ZenithOptimedia Ad Forecast: Boom in Developing Markets, Gloom in West

In its first ad expense forecasts of '08, ZenithOptimedia downgraded combined growth forecasts for North America and Western Europe from 4.4 percent to 3.8 percent, as the credit crunch drains consumer and business confidence, reports MarketingCharts. Growth continues to   [...]
Posted: Wednesday, April 2nd 2008

Newspaper Online Ad Spend Jumps 19%, Print Ads Down 9%

Advertising expenditures for newspaper websites in '07 increased 18.8 percent to $3.2 billion, accounting for 7.5 percent of all newspaper ad spend last year (up from 5.7 percent in 2006), according to preliminary estimates from the Newspaper Association of America, MarketingCharts   [...]
Posted: Monday, March 31st 2008

March Madness an Ad Bonanza Worth $545MM

As sports fans eagerly await March Madness -- the NCAA Men's Division I Basketball Tournament -- advertisers are also anticipating the 19-day event. March Madness ranks among the top sports marketing shindigs, with network TV Ad sales projected by TNS to reach $545 million,   [...]
Posted: Friday, March 14th 2008

Google Brings TV Advertising to Adwords

Select Adwords members have been invited to test Google TV Ads Beta, a platform that enables users to upload or mail 15, 30, 45 or 60-second TV spots. According to the NCTA (via Pinny Cohen), TV reaches 98 percent of US households. Its ad business remains a $26.9 billion industr  [...]
Posted: Friday, March 7th 2008

Effectiveness of TV Advertising Backslides in Two Years

Most marketers say television advertising has become less effective in the past two years, but many are interested in exploring new ad formats and forms of video commercials, according to the Association of National Advertisers and Forrester Research, MarketingCharts writes. Among the major   [...]
Posted: Thursday, February 21st 2008

More Super Bowl XLII Advertising Stats than You Can Shake a Stick at

Data on spending trends across categories, viewers' reactions, impact on commercial ratings, and social-media buzz are included in a TNS analysis of Super Bowl commercial winners and losers issued last week, reports MarketingCharts.   [...]
Posted: Monday, February 11th 2008

aQuantive Acquisition Makes Microsoft Buyer & Seller

The acquisition of aQuantive will give Microsoft a boost in metrics and prepare them for the future of advertising, according to Martin Laetsch, senior director of search strategy at SEMDirector, in an email correspondence. Laetsch calls Microsoft's acquisition a reaction to the Google/Doubleclick deal, and the reason they didn't   [...]
Posted: Monday, May 21st 2007

ESPN Eyes Multi-Platform for Simmons and Advertisers

ESPN executives are looking to make it easier for advertisers to buy ads on any of the company's media platforms, reports AdAge. That cross-media focus extends not only to online outlets but also to offline, an area not emphasized by other media companies. By offering advertisers a full slate of options and highlighting its print and TV offerings ESPN hopes to capture more dollars by offering more consumer attenti  [...]
Posted: Monday, April 16th 2007

Brands Create Own Shows - Cheaper than TV Ads

To solve the problem of TV viewers' not liking ad interruptions, some brands are creating their own shows, reports USA Today. Gillette, for one, is producing an ABC prime-time reality series starring a group of NASCAR drivers dubbed the "Young Guns," who are featured in its TV ads and online. Gillette is a NASCAR sponsor for each driver and his race team. An MTV special produ  [...]
Posted: Wednesday, April 11th 2007

'The Week' Publishes Online-Only Extra, Lexus Sponsors

Dennis Publishing's The Week will produce a bonus issue focusing on environmental issues,but will not be distributing it in print form. The extra issue, due out April 20, will be online only. It's the first time The Week will have published a themed issue - and its first time publishing an issue solely online, writes the New York Times (  [...]
Posted: Thursday, April 5th 2007