Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 32 | 75 |
| » ad pricing | 4 | 103 |
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| » demographics | 18 | 89 |
| » direct marketing | 14 | 93 |
| » domain names | 3 | 104 |
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| » e-commerce | 17 | 90 |
| » email marketing | 7 | 100 |
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| » instant messaging marketing | 3 | 104 |
| » intrusive formats | 3 | 104 |
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| » major account moves | 2 | 105 |
| » major brands | 30 | 77 |
| » major players news | 34 | 73 |
| » measurement & analytics | 12 | 95 |
| » media convergence | 73 | 34 |
| » minorities | 2 | 105 |
| » mobile marketing | 32 | 75 |
| » multi-channel marketing | 10 | 97 |
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| » online ad market | 17 | 90 |
| » pearls of wisdom | 3 | 104 |
| » people | 2 | 105 |
| » personalization | 7 | 100 |
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| » signs of what's to come | 61 | 46 |
| » small business | 2 | 105 |
| » Spanish-speaking | 3 | 104 |
| » syndication & RSS | 3 | 104 |
| » telecom | 12 | 95 |
| » text ads | 2 | 105 |
| » tools & software | 41 | 66 |
| » top stories | 9 | 98 |
| » travel | 2 | 105 |
| » user experience | 39 | 68 |
| » viral marketing & social media | 7 | 100 |
| » weblog marketing | 12 | 95 |
| » women | 2 | 105 |
| » worst practices | 2 | 105 |
| » Youth | 10 | 97 |
Dockers Links TV Tag, Content Site in Super Bowl Ad
Dockers is advertising during the Super Bowl for the first time since 2002 with an integrated campaign that includes technology provided by a mobile music discovery application provider and a branded content site to engage the consumer more deeply than a 30 second spot during the game could.
Men Without Pants
Dockers has partnered with Shazam to develop the "Men Without Pants" TV commer [...]
Posted: Friday, January 29th 2010
A Business Case for Live Streaming the Olympics
NBC Sports will be streaming more than 400 hours of live event coverage on NBCOlympics.com during the Vancouver Olympic Winter Games, along with more than 1,000 hours of full-event replays of all 15 sports. That is about 2,000 hours less than it could deliver if it wanted to, according to Paid Content.
The less-than-robust delivery of streaming content is because [...]
Posted: Friday, January 15th 2010
What TV Everywhere May Tell Us About Online Ads
Marketers are hopeful they will get new insights into online ads as TV Everywhere initiatives such as the rollout of Comcast's on-demand, streaming TV service, Fancast Xfinity TV get underway.
Xfinity contains 2,000 plus hours of content, and includes shows - indeed, entire seasons of shows - from content partners including HBO, Cinemax, Starz, TNS, TNT, A&E, AMC, Discovery Channel, History, and BBC America. Comcast also plans to roll Xfinity out to mobile devices next year, the company said. [...]
Posted: Thursday, December 17th 2009
Industry Buzz & Snippets: 12/09/09
Media Strategies:
NYTimes, Washington Post partner with Google to create living stories.
Digital publications may be a hard sell.
Yahoo to sell HotJobs for right pric [...]
Posted: Wednesday, December 9th 2009
Online Video Will Turn Cold Calls to Dinosaurs
As online video becomes a more accepted, widespread, measurable and cost-effective communications tool it is poised to enhance - and even replace - some of the more labor-intensive marketing and training functions at many businesses, according to a recent blog post by Wistia ( [...]
Posted: Thursday, December 3rd 2009
Comcast Media Pairs Yellow Pages, TV for Local Search
"Yellow Pages on TV," a new initiative from Comcast Media Center, has married two emerging ad trends: local search and interactive TV advertising. The offering will enable viewers of local and independent cable operators to search for local businesses with their digital remote.
The service will link viewers to local businesses and give them opportunities to watch longer-form videos [...]
Posted: Wednesday, November 11th 2009
Industry Buzz & Snippets: 10/27/09
Search Technologies:
Google Social Search to go live next week.
Social web browser Flock is partnering with Spanish-language media company Univision
Google Voice lets users keep their numbers.
[...]
Posted: Tuesday, October 27th 2009
Industry Buzz & Snippets: 10/23/09
Web 2.0 Trends:
Amazon: Earnings are up; Kindle is best seller.
It's official – Facebook is king of the social networking scene: MySpace has conceded defeat in contest to become the largest online social network.
Dailymotion, Europe’s biggest online video challenger to YouTube [...]
Posted: Friday, October 23rd 2009
Disney Explores Cross-Platform Content Ownership
The Walt Disney Company appears to be poised to unveil a new technology that will help it recover from slumping DVD sales - a decline fueled in part by robust Web 2.0 content available to consumers, including illegal duplicating and trading of its own copyrighted material.
Code-named "Keychest," the service will give consumers lifetime rights to a piece of content - say, a movie or TV show - across multiple digital platforms such as a smartphone or on-demand cable service or computer, Media [...]
Posted: Thursday, October 22nd 2009
Real-Time Search: Twitter, Facebook and Beta-Bing
In partnership agreements that were announced at this week's Web 2.0 Summit in San Francisco, Microsoft has inked two non-exclusive search deals with Facebook and Twitter in which it will integrate real-time status updates and tweets into Bing's search results.
A beta Bing with Twitter data is now live, and a Facebook integration - with presumably the real time functionality [...]
Posted: Thursday, October 22nd 2009
Industry Buzz & Snippets: 10/22/09
Web 2.0 Trends:
Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co.
The New York Times sets 7 digital priorities.
Th [...]
Posted: Thursday, October 22nd 2009
Top Schools Share Lectures Online
Hundreds of universities - and many of the world's top business schools - are increasingly publishing lectures, seminars, and conferences on iTunes, YouTube, and other online platforms.
The explosion of recordings, which [...]
Posted: Tuesday, October 20th 2009
Industry Buzz & Snippets: 10/20/09
Web 2.0 News and Trends:
Start-up health sites are increasingly leveraging social networking and advertising trends.Â
Ford, NFL find limited success in [...]
Posted: Tuesday, October 20th 2009
ABC Turns Print Ads into Online Video Platforms
In an effort to draw more viewership to thriller FlashForward, ABC has begun incorporating codes into print ads promoting the show.
When held up to a webcam, the codes deploy a 3-D ad for FlashForward on computer screens, including photos from the show. Each photo turns into extended episode clips when clicked on.
"It appears to play right out of the ad," explained VP-Advertising/Marketing Darren Schillace of ABC Entertainment ( [...]
Posted: Friday, September 4th 2009
LocaModa Weds iPhones to Times Square Spectacolor Board
Word game Jumbli, which connects audiences with thousands of place-based screens, including Clear Channel's Spectacolor Jumbotron in Times Square, can now be played via iPhones.
The game, from LocaModa, has users build words from a screen of floating letters. Jumbli is displayed several times per hour on the Spectacolor screen; when Jumbli is live in Times Square, all plays made during that period are displayed in real-time, [...]
Posted: Monday, June 15th 2009
Coupious Couples With Local Merchants for On-Demand Coupons
Coupious, a mobile marketing platform that delivers on-demand, location-based coupons to smartphone users, is testing out its service at Purdue University in West Lafayette, Indiana.
After downloading Coupious from the App Store (for iPhone and iPod Touch) or the Android market (for T-Mobile G1s), smartphone users browse deals in their immediate location (or up to 50 miles away), identified using the phone's GPS technology.
Once they find a [...]
Posted: Friday, May 22nd 2009
App Infuses Google Android with Barcode Scanning Abilities
Google Product Search now features integrated barcode scanning capabilities for mobile phones that run Android in the US and United Kingdom (UK).
At present the barcode scanning technology works best for electronics, movies, video games and books, but Google's Mobile team has committed to debut more barcodes soon.
[...]
Posted: Friday, May 15th 2009
Yahoo Japan to Serve Ads to Passersby Based on Age, Gender
Yahoo Japan Corp. will begin distributing targeted content via electronic billboards in train stations and other facilities, based on who is walking past.
The company is teaming with Comel Co., which installs and operates electronic billboards. Cameras mounted on Comel's billboards will photograph passersby. Characteristics such as sex and age will be determined using facial analysis technology from NEC Soft Ltd., according to the companies ( [...]
Posted: Friday, April 10th 2009
Newspapers Fail To Harness Readers' Social Power
Newspapers are not doing enough to harness the online social power of their readers and - as a result - are missing opportunities to help their biggest supporters boost their brands in cost-effective ways, finds a recent survey by Gartner Inc., writes MarketingCharts.
Findings from the [...]
Posted: Monday, March 30th 2009
Sponsored Web Formats Open Public Radio's Horizons
Public radio enjoys a loyal following, one willing to financially support its programming and avidly recommend its stations.
But technologies like online streaming, cell phones and iPods are changing the way listeners consume entertainment and information, according to a study conducted by Jacobs Media.
The Public Radio Technology Surv [...]
Posted: Monday, March 2nd 2009